PC gaming enthusiasts would vouch for Corsair’s high-performance products
M. A. Mannan
Country Manager Corsair Memory India
Corsair
started as a memory (Dram)-based company with focus on gamers and
enthusiasts and for someone looking for quality-based products to rely
on, and easily evolved into a components company by taking serious
feedback and demand generated by Corsair brand followers. Over the last
years, by closely listening to the market demand, Corsair has supplied
end-users with excellent computer components, for those who wish to
build their DREAM PC, they can rely on Corsair to supply them the best.
The company has also extended to gaming gears, widening its targeted
customers.
Unique Quotient
Corsair
as a brand talks directly to its dedicated customer base of gamers and
enthusiasts. Corsair being a gaming-oriented company, it needs to
connect to the gamers and enthusiasts to understand their needs and
wants to make those world-class products. Similarly when the gamers look
out from a chunk of available products, they identify with Corsair by
its brand name.
Competitive Advantage
Corsair
is a product-focussed, market-focussed and service-focussed company. It
is clear about its target audience and gives them what they need,
which, in turn, creates loyal customers.
Feats Fetched
Corsair’s
core competency is heeding to the end-users and brand followers and
creating products that they want, and going even further, products that
they didn’t know they wanted and now must have. This leads to
consistency in customers, in market demand, and product execution, which
directly plays into the company’s brand position.
Product Suite
* PC Components:
* RAM
* Power Supply Units
* Cabinets
* SSD
* CPU coolers
* PC Peripherals:
* Gamine Mice
* Gaming Keyboard
* USB Flash Drives
* External Storage
* Speakers
* Gaming Headsets
Did you know?
|
Comments
Post a Comment