My Brand Book - First Brand Book on ICT Industry

Big Data Gaining Prominence with rise of e-Commerce Business K V Jagannath CEO & MD – Choice Solutions “Information technology is just made an enabler with Social media driving better customer engagement in all aspects of business and it has become paramount importance in B to C business which has high brand value and commercial worthiness. This has added to existing challenges which were there during conventional or traditional style of conducting business of B to B. With e-commerce getting its due importance in the corporate and among consumers, as part a consumer strategy many organization patterns are being evolved on a minute by minute basis with millions of choices and big data getting paramount importance, as every customer is looking for his share of personal interest being addressed. Only a handful of organizations with deep pockets and IT as a strategy are able to invest to ensure to meet customer needs. The next big challenge is the skill in the mark...