My Brand Book - First Brand Book on ICT Industry

Top Ten Brands  We live in a digital age in which the power of innovation to transform our world is all around us. Every year VARINDIA brings its channel leadership survey (CLS) to find out the most admired brands in the Indian IT & Telecom industry that enables our readers to articulate the contribution of their brand along with business results. This annual Readership Survey is conducted in 50+ cities in India, including Metros, A and B class cities in the country. On the basis of the survey result, the top brands and the most admired bands have been chosen, where 15,000 voters have exercised their votes to choose their favourite brand. Since most companies do agree that 80% of their products are being sold by their Partners and VARs, it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. Additionally, the Survey addresses the strength of the brands inside the organization...

Rajesh Kumar Head of Marketing, SAP India The pioneer of enterprise resource planning software (ERP), SAP is today a one stop enterprise application software solution provider. In the last 40 years, SAP has devised a range of marketing and communication strategies to strengthen its perception and widen its reach across the markets. Being their 41st anniversary year, one of the main goals for SAP Marketing over the next few years is to “humanize the brand” - switching from business-to-business (B2B) marketing to people-to-people marketing. With this, SAP is developing marketing strategies to communicate and show how SAP helps people within customer organizations run better using SAP solutions. In the process, it has successfully transformed a giant company with 60,000 employees and over 3,000 products sold in 130 countries, into an efficient, living, integrated marketing and communications vehicle. ...