The culmination of four strong brands into one brand under The Attachmate Group . | My Brand book
Arati Bam Marketing Head, The Attachmate Group India The year was 1982 when The Attachmate Group was formed. Ever since then, there has been no looking back and it went on to merge and/or acquire strong brands that resonate with customer success and loyalty. An emphasis on what is important has been very integral to the group right from the very start. A privately-held enterprise software holding company, the principal holdings include Attachmate, NetIQ, Novell and SUSE. Its strategy is to operate as four separate business units that enable it to invest intelligently across the four units. The business units also integrate their solutions sometimes when it requires meeting any specific market demands. Based on the customer requirements, it offers the entire breadth of offerings or can offer robust point solutions to take care of either their short-term or long-term needs. Being a...