My Brand Book - First Brand Book on ICT Industry

Panasonic India to Launch Eluga Series of Smartphones Taking innovation to a new level, Panasonic has introduced its world-renowned smartphone series ELUGA"to India. Equipped with superior hardware components, the ELUGA smartphone series is known for its design, superior build quality and unique user interface for single-hand operation.   ELUGA U is Panasonic’s first device of the series and has a 12.7cm (5) IPS HD (720x1280) display with Corning Gorilla Glass 3 integrated as an On-Glass solution. It comes with Android 4.4.2 (KitKat) running on the powerful and power-efficient Qualcomm Snapdragon 400 processor featuring quad-core CPU, Qualcomm Adreno GPU and low-power display engine for beautiful visuals, and support for  2GB RAM and 16GB in-built storage. Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies Inc., a wholly-owned subsidiary of Qualcomm Incorporated. The Stylish Play, ELUGA U has been designed keeping in ...

Expanding its product portfolio further in India, Samsung Electronics has announced the launch of three new smartphones – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT in India. With the launch of these new devices, Samsung has expanded its sub-10k category to seven devices. Samsung has introduced the new devices with an attractive offer of free internet from Vodafone for the first six months. This data offer of up to 200MB per month will eliminate the initial data cost incurred to the user, giving consumers the liberty to experience internet at no additional cost through Samsung smartphones. Asim Warsi, Vice-President – Marketing, Mobile & IT, Samsung India, said, “Samsung is committed to offer the best in technology and innovative products at an affordable price to the consumers. We believe in cutting across language and data cost barriers to ensure every consumer has access to the world of smartphones. Especially created for the Indian market Galaxy Star ...

Data Center There was so much activity in the data center arena in 2013 — from innovative approaches to reducing data centers’ environmental impact to the software-defined-everything trend — that it would be foolhardy to try to sum up all the data center trends to watch for in 2014 in a single post. However, one of the most persistent trends of 2013 was the steady stream of alternative methods for powering and cooling data centers. And this is going to lead the way ahead in this space. Shrirang Deshpande, Director, Data Center Business, Emerson Network Power in India Shrirang heads the role as a data center head at Emerson Network Power in India. A significant part of his job is to evangelise technology concepts and best practices related to energy efficiency and how companies can create more efficiency within their data center operations. Creating awareness amongst customers and other stakeholders is a prerequisite to ensure they understand about the products for their IT infras...

BYOD As businesses are in the process of allowing employees to bring their personally owned computers, smartphones and tablets into the workplace and access corporate applications, the popularity of BYOD is increasing fast. This will allow application availability at anytime, from anywhere, and will help business slash procurement costs. However, the increasing popularity of these devices will create several problems for IT departments as they attempt to mitigate risk, and this signals a tough future for the PC and laptop manufacturers. When it comes to BYOD, one of the most overriding threats is the loss and theft of these devices. Edgar Dias, Regional Director, India, Brocade According to Edgar, BYOD and the explosion of data (especially video content) are causing many new challenges as the amount of data becomes too big to handle in terms of getting value from it and in defining a strategy. Enterprises will go back to the basics in 2014 and ask fundamental questions of their ...

Manish Sharma, Managing Director, Panasonic India In his capacity as the Managing Director of the company, Manish Sharma plays a critical role in setting technology and commercial strategy for Panasonic. Manish works with his R&D team to set the technology roadmap and also with the sales andmarketing team to set yearly tactical plans. His career has spanned from hands-on R&D operations to strategic planning and policy making. According to him, an evangelist is someone who is brutally honest about the product and is out there to tell the truth, even if sometimes it means not making a sale. As an evangelist, Manish gives his team the freedom to experiment, and ultimately brings to life those groundbreaking innovations that will inspire more innovations. For Manish, his role as an evangelist starts with having a strategy that fuels growth through technological innovations which are extremely vital to survive. Through his journey, he has tried to understand the Indian consumer dur...

VIRTUALIZATION With the passage of time, virtualization is all set to play a bigger role as IT organizations morph into more and more of a services management framework. Many companies are quickly realizing the value in moving to virtualization. Virtualization has been commoditized. Fast becoming a natural way of doing business, today it is less about the process and more about the business enablement of what virtualization allows the clients to do that they couldn’t do before. Virtualization, mobility, internet applications and security and storage are like the backbone of information technology and are here to stay. Sridharan Mani, CEO & Director, AMI Sridhar’s strong focus is on creating and delivering product and service solutions on emerging technologies and trends in healthcare and cloud. The objective of orchestration would be to have a completely automated self-service also while trying to integrate multiple tasks. The role of Sridharan in AMI is to identify the n...

CLOUD COMPUTING It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years. Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data. However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more ac...

CLOUD COMPUTING It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years. Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data. However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more acc...

SOCIAL COMPUTING Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly. Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Rajesh Patil, Manager, Solutions Consulting, Adobe India Playing a vital role in Adobe India’s GTM strategy, Rajesh Patil leads a team of evangelists who connect with the customers, provide them with demos and trainings on new features, understan...

SOCIAL COMPUTING Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly. Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Jagannath Patnaik, CEO, NNR IT Solutions Looking at the statistics, India has over 170+ million people online at present and this number is set grow to about 330 million by 2015. The increasing adoption of the internet is largely driven by citize...

PNY (“PNY”) has launched the release of HP’s first-ever USB 3.0 flash drive for external storage solution. The HP x705w is ideal for computer power users, business users, delivering lightning speed transfer rates up to 80MB/s read and 30MB/s write, for the quick transfer of digital files, high-resolution graphics, audio/video files, documents and more. Encased in a smooth, high-grade metallic case, the HP x705w is a durable storage flash drive that is shockproof and dustproof. Special attention has been paid to the design aspect as there is a special dimpled area to securely hold the drive between the thumb and index finger while plugging in or pulling out. A similar dimpled texture exists on the cap for the same purpose. It is painted in a rich black colour adds an elegant and professional appeal. The HP x705w USB 3.0 is also backwards compatible with USB 2.0 enabled computers and notebooks, as well as other USB 3.0 models…….. See More

China’s Xiaomi has announced its foray into the Indian market with a range of flagship Mi smartphones and an exclusive partnership with e-commerce marketplace Flipkart for sale and delivery of these products across India. Xiaomi has also set up 35+ service centres, with dozens more to come, across India, including two exclusive Mi service centres in Delhi and Bangalore to ensure a robust after-sales service and a hassle-free customer experience. Xiaomi has announced it will also launch Redmi 1S and Redmi Note over the next few weeks. These Mi smartphones deliver high performance at even more affordable prices. The 4.7-inch Redmi 1S will retail at INR6,999/-, while the 5.5-inch octa-core Redmi Note will go for INR9,999/-. Bin Lin, Co-Founder & President, Xiaomi, said, “We see India as a huge opportunity for us and are excited about bringing Mi products to this market. Just like in our other markets, we will strive to provide users with incredible value, and the best customer...