Rajesh Patil, Manager, Solutions Consulting, Adobe India

SOCIAL COMPUTING

Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly.
Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task.

Rajesh Patil, Manager, Solutions Consulting, Adobe India

Playing a vital role in Adobe India’s GTM strategy, Rajesh Patil leads a team of evangelists who connect with the customers, provide them with demos and trainings on new features, understands their pain points and suggests solutions to solve any issues they may be facing.
As a technology evangelist, Rajesh is equipped with the qualities expected of him. Passionate about the work and proficient with the company’s solutions and products, he has the best forecasting capabilities and is able to integrate it with the company’s business goals.
He is well aware of the fact that being an effective technology evangelist means communicating the company’s ideas to the world outside.
Since his early days at Adobe, Rajesh has been striving to meet customers to highlight the value of Adobe Indesign. He works with some of the top publishers and advertising agencies in the country who have moved Indesign.