My Brand Book - First Brand Book on ICT Industry

Khwaja Saifuddin, WD’s Sr. Sales director for South Asia, Middle East and Africa    Unique Quotient WD Corp. (WD) is a global provider of products and services that empower people to create, manage, experience and preserve digital content. WD has made a positive connection with the people around with its quality and range of its products. WD has consistently brought the world’s most advanced and innovative products in storage technology to its customers. It has a global user-base and also attracts and employs world-class employees. The brand opens doors for them when developing business partnerships and also affords them a level of trust when dealing with communities around the world. Competitive Advantage Achieving stable, continuous growth is only possible when one is able to consistently offer products and solutions that are relevant to the global ma...

Khwaja Saifuddin WD’s Sr. Sales director for South Asia, Middle East and Africa  In the cluttered and competitive world of today, the positioning of a brand and its value plays a major role in creating an image or identity in a consumer’s mind. The brand is the emotional connect of the community with the product or service. Successful businesses recognize consumer behavior and expectation, and most importantly understand how to effectively engage with consumers with different buyer psyches. Blockbuster products might evolve into different forms or even be replaced with other superior technology but the brand will persist. A popular brand can unlock immense potential to monetize a brand-premium from its product line.