Khwaja Saifuddin, WD’s Sr. Sales director for South Asia, Middle East and Africa

Khwaja Saifuddin
WD’s Sr. Sales director for South Asia,
Middle East and Africa 
In the cluttered and competitive world of today, the positioning of a brand and its value plays a major role in creating an image or identity in a consumer’s mind. The brand is the emotional connect of the community with the product or service. Successful businesses recognize consumer behavior and expectation, and most importantly understand how to effectively engage with consumers with different buyer psyches. Blockbuster products might evolve into different forms or even be replaced with other superior technology but the brand will persist. A popular brand can unlock immense potential to monetize a brand-premium from its product line. 

Comments

Post a Comment

Popular posts from this blog

Panasonic India to Launch Eluga Series of Smartphones

Image
Panasonic India to Launch Eluga Series of Smartphones Taking innovation to a new level, Panasonic has introduced its world-renowned smartphone series ELUGA"to India. Equipped with superior hardware components, the ELUGA smartphone series is known for its design, superior build quality and unique user interface for single-hand operation.   ELUGA U is Panasonic’s first device of the series and has a 12.7cm (5) IPS HD (720x1280) display with Corning Gorilla Glass 3 integrated as an On-Glass solution. It comes with Android 4.4.2 (KitKat) running on the powerful and power-efficient Qualcomm Snapdragon 400 processor featuring quad-core CPU, Qualcomm Adreno GPU and low-power display engine for beautiful visuals, and support for  2GB RAM and 16GB in-built storage. Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies Inc., a wholly-owned subsidiary of Qualcomm Incorporated. The Stylish Play, ELUGA U has been designed keeping in ...
Read more

Intex launches Aquq Octa Smartphone

Image
Intex has announced the launch of its Octa Core processor phone "Aqua Octa" which is powered by MediaTek. This dual-SIM smartphone comes laden with a 6-inch capacitive touch OGS HD display that provides a 720X1280 resolution. The phone is studded with 13MP rear camera with autofocus and also flaunts a 5MP front camera. Running on Android 4.2.2 Jelly Bean, the smartphone gives its users an ease of connectivity via Micro 5 Pin port, Bluetooth, Wi-Fi, 3G, EDGE, GPRS and WAP. It gives a high-resolution video playability and support various video formats such as 3GPP, 3GP, MP4 and AVI and can play 60 FPS video files. Talking of battery, the phone comes loaded with 2300 mAh marathon battery that provides up to 6 hours of talk-time and 180 hours of standby. Sanjay Kumar Kalirona, Business Head – Mobile, Intex Technologies (I) Ltd , said, “The launch of ‘Aqua Octa’ reinforces our brand’s promise to bring premium smart devices at the leading edg...
Read more