My Brand Book - First Brand Book on ICT Industry

Data Center There was so much activity in the data center arena in 2013 — from innovative approaches to reducing data centers’ environmental impact to the software-defined-everything trend — that it would be foolhardy to try to sum up all the data center trends to watch for in 2014 in a single post. However, one of the most persistent trends of 2013 was the steady stream of alternative methods for powering and cooling data centers. And this is going to lead the way ahead in this space. Shrirang Deshpande, Director, Data Center Business, Emerson Network Power in India Shrirang heads the role as a data center head at Emerson Network Power in India. A significant part of his job is to evangelise technology concepts and best practices related to energy efficiency and how companies can create more efficiency within their data center operations. Creating awareness amongst customers and other stakeholders is a prerequisite to ensure they understand about the products for their IT infras...

CLOUD COMPUTING It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years. Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data. However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more ac...