My Brand Book - First Brand Book on ICT Industry

Aimed at further connecting and integrating Fortinet’s security and wireless platforms for retail, branch offices and distributed enterprises, Fortinet has unveiled six new products. As part of Fortinet’s broad Connect and Secure solution, Fortinet’s new FortiGate Unified Threat Management (UTM), FortiWiFi and FortiPresence analytics products combine unparalleled threat protection, analytics, wireless connectivity and centralized management capabilities.  This allows distributed organizations to better adhere to compliance regulations and analyze customer behaviour to compete more effectively in the marketplace. “The launch of Fortinet’s new UTM appliances accelerates the company’s long-term vision for a secure and connected environment for retailers, and other distributed enterprises,” said Rajesh Maurya, Country Manager, India & SAARC, Fortinet. “With increased integration between Fortinet’s UTM features, wireless access points and analytics software, distributed enterp...

Rajesh Kumar Head of Marketing, SAP India The pioneer of enterprise resource planning software (ERP), SAP is today a one stop enterprise application software solution provider. In the last 40 years, SAP has devised a range of marketing and communication strategies to strengthen its perception and widen its reach across the markets. Being their 41st anniversary year, one of the main goals for SAP Marketing over the next few years is to “humanize the brand” - switching from business-to-business (B2B) marketing to people-to-people marketing. With this, SAP is developing marketing strategies to communicate and show how SAP helps people within customer organizations run better using SAP solutions. In the process, it has successfully transformed a giant company with 60,000 employees and over 3,000 products sold in 130 countries, into an efficient, living, integrated marketing and communications vehicle. ...