My Brand Book - First Brand Book on ICT Industry

Bharti Airtel and Ericsson have inked a deal over rollout of 4G (LTE-FDD) network in Delhi. The two companies have also signed an agreement to expand 3G WCDMA network across eight telecom circles in India. Both the agreements are for four years. Ericsson will enable Bharti Airtel to meet growing customer demand for mobile broadband services while delivering superior network performance. On 4G, Airtel subscribers will be able to enjoy an improved smartphone experience, with faster web browsing, downloads, video on demand, and many other services..... See MOre

iBall has expanded its iBall Andi Series with iBall Andi 4.5 O’Buddy. Fuelled by its Android 4.4 KitKat operating system and equipped with a high-capacity battery 1,800mAh battery, the Andi 4.5 O’Buddy is crafted to perfection with its 11.43 cm (4.5?) IPS FWVGA capacitive touch screen that provides users with superior graphics and sharper images. The Andi 4.5 O’Buddy also houses a massive 8MP rear camera and a 3.2MP front camera both with LED flash, making it a great companion for every selfie... See More

The smartphone offers a Dual-SIM card with 1,700 mAh Li-Ion removable battery and runs on Color OS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm × 63mm x 9.9mm, weighs 125g and has 480*800 234PPI.   Joy Plus has Sony Second-Generation stacked CMOS camera sensor. It offers a plug-in platform which provides an intuitive pick-up and play format for you to turn your photos... .See More

OPPO has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame, Joy Plus is targeted at the mid-range market. Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India, said, “Our aim at OPPO India is to provide our customers with groundbreaking technology at affordable prices. The smartphone market in India is constantly evolving and we intend to reach across sections through our budget smartphone – Joy Plus. We are looking at aggressive market penetration this year and we are confident that Joy Plus, packed with the latest features, will provide our customers more personal and reliable mobile experience.”   The smartphone offers a Dual-SIM card with 1,700 mAh Li-Ion removable battery and runs on Color OS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm × 63mm x 9.9mm, weighs 125g and has 480*80...

Nikon India has announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive lineup of compact cameras offers pure photography pleasure and are designed to impress and inspire. On the announcement, Hiroshi Takashina, Managing Director, Nikon India, states, “We are highly elevated with our new COOLPIX Spring Series 2015. The latest models have competencies to make your photos truly unique, and are ideal for every occasion.... See MOre

Nikon India has announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive lineup of compact cameras offers pure photography pleasure and are designed to impress and inspire. From ultra high-power zoom like never before, to staying in touch all times, to recording every adrenaline pumping moment to ultimate in pocket-sized versatility,... See More

Axis Communications has launched AXIS P56 Series, which consists of outdoor-ready AXIS P5635-E and AXIS P5624-E PTZ Dome Network Cameras for wide area video surveillance in indoor and outdoor environments. “The introduction of AXIS P56 Series changes the price point and performance level of mid-range PTZ dome cameras in the security market,” says Erik Frännlid, Axis’ Director of Product Management. “AXIS P56 Series delivers all the major requirements for a PTZ camera at price levels that will be highly attractive for the majority of PTZ camera installations.”............ See More

HTC has announced the HTC Desire 826 to help people create the best possible mobile experiences by capturing the best of “me” in photos, enjoying your best personal moments with stunning surround sound audio, and expressing the best of “me” with bold design, colours and materials.... See More