My Brand Book - First Brand Book on ICT Industry

The 2014 election manifesto of the  Bharatiya Janata Party (BJP)  outlined how innovation, research and technology can transform India into a superpower by empowering, connecting and binding all stakeholders. The decisive mandate given to the BJP-led National Democratic Alliance, under the leadership of  Narendra Modi , in the general election marked a paradigm shift in the Indian political landscape; the people of India reposed their complete faith in Prime Minister Modi and his team. Finance minister Arun Jaitley  and his team must be complimented for taking forward the visionary BJP manifesto and turning it into actionable budget proposals, and also for setting the direction towards building a “Digital India” where innovation, research and technology will play a major role. Rural broadband and e-highways A pan-India programme called  “Digital India”  has been proposed in the 2014 budget to bridge the divide between digital “haves”and “have-n...

R K Bahuguna, Chairman & Managing Director, RailTel Corporation of India Ltd. In India, anything associated with Railways is viewed as prestigious. Same is the case with RailTel. Thanks to its lineage with the “Railways” carrying more than 25 million passengers daily, RailTel exudes prestige and confidence. Since its inception in 2000, this telecom entity has been more of a carrier-to-carrier service provider, providing various telecom and associated infrastructure services to all major telecom operators of the country. However, RailTel has always been in the forefront in adopting and rolling out the best-in-class network technology in the country – be it MPLS-based network in 2005-06 or NGN-based Voice switch in 2007-08. Based on these services, RailTel forayed into Enterprise segment for various IP-enabled services.  Unique Quotient “RailTel”, as a brand, invokes faster recognition in the market due to its l...