My Brand Book - First Brand Book on ICT Industry

Canon India(NYSE:CAJ) has introduced the latest of their enthusiast "G" Series - the PowerShot G16 camera in India designed especially for newcomers and enthusiasts. The PowerShot features a DIGIC 6 processor coupled with a new 12.1 MP High Sensitivity CMOS sensor, enabling the user to shoot Full HD1080p video at 60p. Its high speed AF greatly improves focus speed by shooting 12.2fps continuous shooting in (at) full resolution and 5.7 fps with AF. The PowerShot G16 also features built-in Wi-Fi, artistic HDR Scene Mode , a zoom range of 5x, with a focal range of 28mm-140mm and this is expandable to 10x using Canon’s new ZoomPlus feature. Another feature of the PowerShot G16 is the new Star Shooting modes, for users who like to take photos and videos of night skies.  PowerShot G16 takes imaging to the next level by improving on existing creative filters. Featuring the new Background Defocus feature, the camera can produce the “bokeh” effect. It does...

With the aim to enable home users with new technology and creativity, Canon India(NYSE:CAJ) has launched five new top range of all -in-one photo printers to their PIXMA lineup to make it as 27 models, utilizing advanced features and design concepts to emphasize wireless and smart device connectivity. These five printers are the flagship PIXMA MG7170, the stylish PIXMA MG6470, the versatile PIXMA MG3570, the affordable PIXMA MG2570 & MG2470. Three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless. The newly launched printers will bring about a technological revolution and Canon has plans to make maximum noise in the market and grow home & SOHO market for Wi-Fi printing in India. Canon will be focusing big on Above the Line (ATL) and Below the Line (BTL) activities to promote the new range of Wi-Fi printers and is planning activities like mall activation, POS material; digital spends etc. ...

Expanding its product portfolio further in India,  Canon  has introduced the new  PowerShot S200  in India. The latest edition to the S-series inherits supreme power with slim pocked-sized camera body. The camera comes with Controller Wheel and Control Ring that suits people who want to shoot not only with Auto, but also photos to their own preferences with manual mode The Advanced DIGIC 5 imaging processor enhances the camera's HS System by incorporating an advanced algorithm to deliver exceptional image quality. Wi-Fi capabilities on PowerShot S200 allow for instant sharing and easy uploading. The Canon Image Gateway (CIG) allows for instant uploading from the cameras. Users with smartphones can also use the CameraWindow app (available in the Apple App Store and Google Play Store) to perform the same function Newly engineered specifically for the PowerShot S200, the 24mm Wide-Angle 5x Optical Zoom (24mm-120mm) lens with a F Stop of f/2.0–f/5.9,...