My Brand Book - First Brand Book on ICT Industry

Telecom operators including Vodafone, RCom, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user. Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better..... See More

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel, Vodafone and Reliance Jio Infocomm to spend millions of dollars on advertising over the next few months to grab market share. According to a person who in his previous job helped Bharti Airtel formulate its media plan, it will all depend on what Jio’s plans are. While an advertising war is inevitable, people will see the maximum action when Reliance plays its cards. All advertising will peak at that time.... See More

Keeping in view the growing mobile internet penetration and data usage in India, Vodafone India has announced the launch of a 3G USB Dongle, Vodafone K4201 with data transfer speed up to 21.1 Mbps, at a pocket-friendly price of just Rs.999/- for its postpaid customers. Vodafone K4201 3G dongle supports all major Operating Systems like latest Window 8, Mac, Linux, Fedora and Ubuntu. For subscribers who want to store the data as well, this Dongle provides MicroSD card support with expandable memory of up to 32GB. Vivek Mathur, Chief Commercial Officer, Vodafone India , said, “With the growing penetration of data, there is a constant demand for high-speed connectivity. The launch of Vodafone K4201 3G dongle, with consistent connectivity and up to 21.1 Mbps superfast data transfer caters to this demand for high-speed mobile data services.” The software features of the Dongle include new Dialer with enhanced user support functionality such as Helpline number on dash board...