My Brand Book - First Brand Book on ICT Industry

OPPO has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame, Joy Plus is targeted at the mid-range market.   Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India, said, “Our aim at OPPO India is to provide our customers with groundbreaking technology at affordable prices.... See More  

As a part of Panasonic India’s efforts in continuing to focus on product differentiation combined with developing innovative technological solutions, the company today introduced its third generation dynamic HDVC solutions – KX-VC1600 and KX-VC1300 – along with various software-based VC solutions. The HD Visual communications systems are a clear departure from previous videoconference systems which make it possible to instantaneously communicate and collaborate with colleagues and industry experts across meetings in remote locations. Specially designed for the SME segment, the new product range is targeted towards providing cost-effective and high-quality products for SME customers. Other than this, the product also targets lucrative verticals such as education and healthcare market.    Toru Hasegawa, Divisional Managing Director, System Solutions Division, Panasonic India, said, “The launch of this product will certainly enha...

Marc Radatt said, “Olympus has always focussed on quality, features and compactness. Our entire range speaks of these. India is a very important and fast-growing market for us and, by next year, we expect to have a 10–15% market share in this mushrooming segment. With our mirrorless camera range, we have changed the rules of the game. The E-M5 Mark II brings together so many great things in one camera that it is tough to find a parallel.”    To ensure that Olympus’ ambitious plans for India are on a smooth track, they have appointed Creative Peripherals as their sole and official distributors. Their reach, flexibility and expertise in the market are unrivalled and are sure to boost up Olympus’ supply chain efficiency.... See More

Olympus has invested its years of expertise and knowledge into the E-M5 Mark II. It features the most sophisticated image stabilization technology ever experienced in the interchangeable lens camera. The ultra-sensitive 5-axis voice coil motor is immensely responsive, so that you can shoot sharp images in very low light and capture steady videos even when the camera is hand-held. Unlike other DSLRs, which are heavy and tough to carry, the E-M5 Mark II is 40% lighter and comes with a splash-proof, dust-proof and freeze-proof body. For the professionals, it is the perfect camera that comes with a lightweight body, a high-speed sensor, a super efficient image processor, large interactive EVF, a touch-and-swivel LCD screen with angle positioning, lightening fast autofocus and manual focus that give you complete control over your image.   . ............ See More

Canon has recently announced a range of new cameras in its PowerShot and IXUS series. The new models in the IXUS series are targeted at consumers who desire a reliable, intuitive, point and shoot camera with superb image quality. Ranging from 18x to 50x optical zoom and packed with intuitive framing and auto-zoom features, the PowerShot SX710 HS, SX610 HS and SX530 HS leaves plenty of room for travelers to take in the sights. Each model is designed to suit a specific type of traveler. With sleek designs that fit snugly into pockets, the powerful lenses of the 30x zoom PowerShot SX710 HS and 18x zoom PowerShot SX610 HS will delight travelers seeking a compact camera that can go the distance. The new PowerShot SX530 HS is engineered for exceptional long-range photography with a 50x zoom lens and superior ergonomics that include a comfortable grip and a form factor designed for maximizing stability when zooming in for a shot. Slim Compact series with up to 30x zoom; Fo...