My Brand Book - First Brand Book on ICT Industry

With view of the product’s new Private Browsing and Webcam Protection technologies, Kaspersky Lab has unveiled the latest version of Kaspersky Internet Security for Mac. Designed to protect privacy and confidential information, users can be assured of their security and even save money when making purchases online. Kaspersky Internet Security for Mac is a comprehensive security solution for Mac OS X. The product protects not only against malware and network attacks but also from dangerous web pages; the Safe Money feature offers additional protection for online financial transactions, while the Parental Control function provides safe web surfing for children. Designed to meet the characteristics of the Mac OS X platform, the product is easy to use and does not affect device performance.... See More

To foster new opportunities, drive innovation and increase productivity with Windows 10, Microsoft India along with its partners have showcased its Windows 10 devices in Chennai. HP, Intel, Micromax, Lava and iBall were some partners who exhibited their Windows 10 devices at Microsoft Devices Days in Chennai. The portfolio of Windows 10 devices showcased spanned across form factors and price points starting at Rs. 9,999/-.... See More

Big Data Gaining Prominence with rise of e-Commerce Business K V Jagannath CEO & MD – Choice Solutions “Information technology is just made an enabler with Social media driving better customer engagement in all aspects of business and it has become paramount importance in B to C business which has high brand value and commercial worthiness. This has added to existing challenges which were there during conventional or traditional style of conducting business of B to B. With e-commerce getting its due importance in the corporate and among consumers, as part a consumer strategy many organization patterns are being evolved on a minute by minute basis with millions of choices and big data getting paramount importance, as every customer is looking for his share of personal interest being addressed. Only a handful of organizations with deep pockets and IT as a strategy are able to invest to ensure to meet customer needs. The next big challenge is the skill in the mark...

Creative Peripherals has rolled out its own brand “Smart” and announced its first 3G tablet – SMART SQ718 3G. This voice calling tablet is empowered with Quad Core processor and Android 4.4 with sleek and lightweight design at a very attractive price. Ketan C. Patel, CEO, Creative Peripherals, said, “We are very excited at the launch of Smart tablets. We are launching ‘Smart’ to address the young generation, who are our largest constituent of digital age today. We are very confident that Smart will impress everyone with its superior quality and innovation. Creative Peripherals has been chosen to take Smart across all key 15 tier-I and -II markets across India. The growing aspirational class of young India will find the product within their reach – geographically as well as economically!”… See MOre

Sony has unveiled its flagship Xperia Z5 and its super-flagship Xperia Z5 Premium. Both are the latest additions to the Xperia family, which gives a different camera experience with 23MP and 0.03 autofocus. The super-flagship Z5 premium redefines mobile entertainment with the world’s first 4K UHD smartphone display and 4K Ultra HD upscaling technology.... See More

Axis Communications has launched AXIS P56 Series, which consists of outdoor-ready AXIS P5635-E and AXIS P5624-E PTZ Dome Network Cameras for wide area video surveillance in indoor and outdoor environments. “The introduction of AXIS P56 Series changes the price point and performance level of mid-range PTZ dome cameras in the security market,” says Erik Frännlid, Axis’ Director of Product Management. “AXIS P56 Series delivers all the major requirements for a PTZ camera at price levels that will be highly attractive for the majority of PTZ camera installations.”............ See More

ZTE has released its Blade S6 4G LTE smartphone. It boasts six key features designed to provide customers from across the board with world-class user experience. The new features including ZTE’s Smart Sense gesture motion control, Qualcomm Snapdragon 615 octa-core chipset running on the latest Android 5.0 Lollipop operating system, a SLR-like ultra-high-definition camera, Hi-Fi Sound, ZTE’s MiFavor 3.0 user interface and ZTE’s AliveShare application for network-less communication.   “In line with our product portfolio plan, we very much sought to push the envelope with the Blade S6, and to do so in a way that would appeal to youths, as well as those with active social lives.... .See More

Do More with the HP PartnerOne Program. Go now>> A new style of partner program The new HP PartnerOne. You spoke. We listened. See More

Apple iPod Touch 16GB Fifth-Generation is now available with Infibeam.com. The Fifth-Generation Apple iPod Touch comes loaded with new features to enhance the user experience. It will be available for INR16,900/- only. It has a 4-inch retina display and has a display resolution of 1136x640 pixels and a pixel density of 326ppi. This iPod has been powered by Dual-Core A5 Chip which doubles the power and speed of the iPod. It also has a 5MP iSight Camera that has been equipped with many new three features like point and shoot camera, tap to focus, face detection and a lot more that will make photography experience more exciting. With Panorama user can capture the best sweeping shots....... See More

S. Rajendran, Chief Marketing Officer, Acer India Brand Value The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’.  Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires. Brand loyalty...