My Brand Book - First Brand Book on ICT Industry

Cynthia Gokhale Marketing Head, Zicom  Take the name of Zicom and Electronic Security comes easily flashing to the mind. Incorporated in 1994, Zicom is a pioneer and leader in this field in India. The company has also several milestones to its name that includes many of the partnerships and alliances it has forged to bring out many innovations in the market. In 1996, the company installed the Country’s First Central Monitoring Station and also became the first company to indigenously manufacture Access Controller and Fire Alarm Panel with Inhouse Software Capabilities. Zicom later expanded the 24x7 Online Alerts Network to other cities and, in 2000, the company forged a tie-up with Motorola and Schlumberger for Smart Card Business. It took the first step in the overseas market by setting up a joint venture in UAE to cater to the Gulf market. In 2007, it acquired UNISAFE Fire Protection Speci...

Arati Bam Marketing Head, The Attachmate Group India     The year was 1982 when The Attachmate Group was formed. Ever since then, there has been no looking back and it went on to merge and/or acquire strong brands that resonate with customer success and loyalty. An emphasis on what is important has been very integral to the group right from the very start. A privately-held enterprise software holding company, the principal holdings include Attachmate, NetIQ, Novell and SUSE. Its strategy is to operate as four separate business units that enable it to invest intelligently across the four units. The business units also integrate their solutions sometimes when it requires meeting any specific market demands. Based on the customer requirements, it offers the entire breadth of offerings or can offer robust point solutions to take care of either their short-term or long-term needs. Being a...