Zicom is a pioneer and leader in Electronic Security in India.
Cynthia Gokhale
Marketing Head, Zicom
Take
the name of Zicom and Electronic Security comes easily flashing to the
mind. Incorporated in 1994, Zicom is a pioneer and leader in this field
in India. The company has also several milestones to its name that
includes many of the partnerships and alliances it has forged to bring
out many innovations in the market. In 1996, the company installed the
Country’s First Central Monitoring Station and also became the first
company to indigenously manufacture Access Controller and Fire Alarm
Panel with Inhouse Software Capabilities.
Zicom
later expanded the 24x7 Online Alerts Network to other cities and, in
2000, the company forged a tie-up with Motorola and Schlumberger for
Smart Card Business. It took the first step in the overseas market by
setting up a joint venture in UAE to cater to the Gulf market. In 2007,
it acquired UNISAFE Fire Protection Specialists LLC, Dubai and then in
2008 after a joint venture with CNA Group, it formed Zicom CNA
Automation Ltd.
Unique Quotient
A
survey done by Zicom in all the major metros to assess the power of its
Brand revealed that Zicom is synonymous with Security in India.
The
power of the brand can easily be judged by the number of people it
protects. It constantly receives feedback from dealers stating consumers
specifically ask for Zicom Brand. Even when it introduced its Services
Business in certain cities, it was easily accepted by the market due to
the trust in the brand. Internationally, when a telecom company was
evaluating an Indian Player with experience in City Surveillance, they
chose Zicom for a joint venture. This is the power that Zicom as a Brand
enjoys today.
Competitive Advantage
The 3 P’s are the pillar of Zicom’s Growth – People, Product and Positioning.
People
for Zicom include its Stakeholders, Employees as well as Investors.
People also mean its customers who have trusted in the brand and have
recommended to the millions of others whom Zicom has protected.
Zicom
has been known for innovating in the category of Electronic Security
and introducing products that have been made for Indian conditions.
Technologically advanced products are available at affordable price
range.
When it comes to Positioning,
Zicom has delivered to its Brand promise of vibrancy, dynamism, trust
and robust, the proof of which is the various customer testimonials.
Feats Fetched
For
Zicom, the brand has always been successful through a right mix of the
people behind taking the Zicom brand to new heights, the product
innovativeness that it introduces and the way these products have been
taken across to their customers for their acceptability. The rest is all
the dedication and sincerity that it has put in its work to achieve the
laurels it has earned today as an Electronic Security company.
Product Suite
* CCTV Surveillance
* Video Door Phones
* Home Alarm System
* Fire Alarm System
* Finger Print Locks
* Access Control System
* Multi-Apartment Video Door Phones
* SAAS (Security as a Service)
Did you know?
* Zicom became India’s first Electronic Security Systems company to get listed on the Indian bourses. * In 2006, Zicom was the first in India to introduce Retail Electronic Security Showrooms called “Zicom Shoppee”.
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