My Brand Book - First Brand Book on ICT Industry

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel, Vodafone and Reliance Jio Infocomm to spend millions of dollars on advertising over the next few months to grab market share. According to a person who in his previous job helped Bharti Airtel formulate its media plan, it will all depend on what Jio’s plans are. While an advertising war is inevitable, people will see the maximum action when Reliance plays its cards. All advertising will peak at that time.... See More

Bharti Airtel and Ericsson have inked a deal over rollout of 4G (LTE-FDD) network in Delhi. The two companies have also signed an agreement to expand 3G WCDMA network across eight telecom circles in India. Both the agreements are for four years. Ericsson will enable Bharti Airtel to meet growing customer demand for mobile broadband services while delivering superior network performance. On 4G, Airtel subscribers will be able to enjoy an improved smartphone experience, with faster web browsing, downloads, video on demand, and many other services..... See MOre

iBall has expanded its iBall Andi Series with iBall Andi 4.5 O’Buddy. Fuelled by its Android 4.4 KitKat operating system and equipped with a high-capacity battery 1,800mAh battery, the Andi 4.5 O’Buddy is crafted to perfection with its 11.43 cm (4.5?) IPS FWVGA capacitive touch screen that provides users with superior graphics and sharper images. The Andi 4.5 O’Buddy also houses a massive 8MP rear camera and a 3.2MP front camera both with LED flash, making it a great companion for every selfie... See More

Karbonn has introduced the power-packed Karbonn Alfa A120 with a massive 3,000mAh Li-ion battery for heavy smartphone users. The device is especially targeted at frequent travellers and professionals on the go, offering a standby time of up to 240 hours and talk-time of 18 hours removing the need for constant charging. The attractively designed Karbonn Alfa A120 has a 4.5-inch FWVGA IPS screen that offers a rich visualistic experience from all viewing angles. The device is powered by a 1.3 GHz Dual Processor, 512MB RAM and 4GB internal storage expandable..... See More

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manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long due to its smart power saving technology. It’s a must carry accessory for me everywhere.” Offering excellent sound clarity, the headphone also comes with a high quality built in microphone for crisp and clear voice....... .See More

Commenting on the launch, Atul Gupta, Managing Director, Lapcare, said, “At Lapcare we constantly strive to transform and better the lives of our customers through carefully designed products. Everyday life requires making/attending frequent calls or listening to music during leisure time, while still on the move. This demands products which are both easy to carry and comfortable to use. The all new LapcareYO LBH 208 packs comfort, ease and style. It’s also a smart accessory that offers stand by time of Upto 500 hours, thanks to its built in smart power saving technology. We are certain that it will resonate well with our customers.” manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long...

iBall has extended its growing Andi series of smartphones with Andi 5M Xotic 2GB. True to its name, the phone dazzles its users with the powerful 1.3 GHz Quad-Core processor, 2GB RAM and huge 16GB in-built memory, bringing in a power-packed performance. Priced at a best buy of just Rs.8,199/-, iBall Andi 5M Xotic 2GB carries forward the iBall legacy of presenting users with high value for money products.   The alluring beauty comes with compact yet generous 5-inch IPS qHD display giving brilliant picture quality with superior graphics and sharp images but also delivers an overall astonishing experience without putting strain to the eyes. The unique and attractive 3D user interface adds more fun. At its core is the blazing 1.3 GHz quad-core processor which allows multiple apps without lags, building smoother user interface. The device is backed by a superfast 2GB RAM and 16GB of in-built storage. iBall Andi 5M Xotic 2GB warrants a ...

OPPO India has launched N3 in India. With a 5.5-inch full-HD (1080×1920 pixels) display, it has a pixel density of 403ppi. The uber stylish OPPO N3 has a motorized swivel camera with PI 2.0+ technology that can track objects as they move, and can rotate up to 206 degrees. The smartphone is equipped with a multi-frame synthesis super-sampling technique that can combine multiple low-resolution RAW images into an ultra-high resolution picture with greater details. This flagship device is set apart with incredible specs, the N3 is sure to entice the envy of its competitors...... See More