My Brand Book - First Brand Book on ICT Industry

ASUS,has announced the availability of Zenfone 3 Max 5.5 (ZC553KL) in India. Priced at Rs.17,999, the stunning smartphone can be purchased on select ASUS Preferred Partner’s retail outlets and all major Online Sales Portals. The 5.2-inch variant (ZC520TL), which was launched along with Zenfone 3 Max 5.5 last month, is already available at Rs.12,999. Keeping in line with ASUS’ “design thinking” philosophy, the beautifully constructed Zenfone 3 Max 5.5 features a 2.5D contoured glass touchscreen in a finely sandblasted full-metal, aluminum-alloy body with brilliant diamond cut chamfered edges. To reduce bulk, the sleek smartphone is surrounded by a 2.25mm bezel that gives it a high 75% screen to body ratio... See More

The   ZenWatch   2 comes in a hand-polished stainless-steel casing with an exquisitely curved watch crystal and a crown button that echoes traditional watch styling while Corning Gorilla Glass 3 provides durability. The ASUS ZenWatch Manager helps them select the watch face they like and the information they need on the face while the ASUS Exclusive FaceDesigner helps them   design   their own unique watch face. The ZenWatch 2 also doubles up as the user’s health companion by tracking fitness activities with   industry -leading accuracy.... See More

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager, ASUS   India , said, “Consumers today wish to use gadgets that make their lives simpler by aiding their hectic lifestyles. The ASUS   ZenWatch   2 achieves this through its features that make it possible for the users to manage their lives right on their wrists. Combining luxury in a slim form-factor, the   ZenWatch 2   furthers our vision of providing high-end products at affordable price points.”.... See More

ASUS is kick-starting the   new year   by launching the ZenWatch 2 in   India . Designed for those who are always on the move and seek to lead a wholesome connected life with the help of their   smart   devices, the ZenWatch 2 is a sleek and elegant device that provides the users with a feature-rich experience. The ZenWatch 2 will be available in two sizes – 1.63” (WI501Q) and 1.45” (WI502Q) for a price of INR14,999 and INR11,999, respectively. ZenWatch 2 is available on Flipkart and will be sold at ASUS Exclusive Stores at a later date...... See More

  ASUS has announced Transformer Book Duet TD300, PadFone Mini, VivoTab Note 8, ZenFone 4, ZenFone 5, ZenFone 6 at CES 2014. Transformer Book Duet (TD300) allows users to switch between Windows and Android in either laptop or tablet modes in just four seconds - and with just a single push of the Instant Switch button or a virtual key on the tablet. With a powerful Intel Core i7 processor at its heart, Transformer Book Duet runs up to twice as fast as existing tablets based on ARM processors.  ASUS SonicMaster technology and two speakers ensure that Transformer Book Duet delivers incredible audio for immersive entertainment. PadFone mini is a beautiful 4-inch smartphone that transforms effortlessly into an elegant 7-inch tablet. PadFone mini comfortably fits the palm for an instantly expanded view on a glorious 1280 x 800-pixel display - even better than HD. VivoTab Note 8 is a Windows 8.1 tablet featuring a professional Wacom d...

ASUS has announced availability of the Transformer Book Trio, which is a new breed of ultraportable device with a two-part dockable design that can be used by one person as a laptop, or by two people as a separate tablet and desktop PC. With the ability to switch between Windows 8 and Android at the press of a button, Transformer Book Trio offers unmatched three-in-one flexibility for users who want the best of all mobile worlds. "Our 'Design Thinking' starts with people and extends beyond product design and development; illustrating the passion for the incredible in all aspects of our endeavours. Bringing you the 3-in-1 brilliance, ASUS Transformer Book Trio will further redefine the limits of our brand promise and will assist you further with ultimate user experience. With this 11.6-inch unique ultraportable device, users will encounter with the best of technological excellence as it combines a detachable Android tablet with a k...

ASUS has launched WL-330NUL router in India to enable quick internet access for travellers and integrates full capabilities in the smallest-sized router produced to date. The device measuring 6.5cm long and weighing 17.5g has been created specifically for customers who travel frequently, especially those who use ultrabooks, smartphones and tablets to get online. The WL-330NUL provides quick secure network set-up and connection sharing with other users and works with multiple operating systems, including Windows 8, Mac OS, and iOS. Vinay Shetty, Country Head  Component Business, ASUS (India) , said, The WL-330NUL has been engineered to offer full-fledged router functionality in a miniaturized form-factor. It operates in multiple modes, including router, Ethernet, Wi-Fi hotspot, and access point. Its flexibility and convenience allow easy internet service sharing across several devices, regardless of whether only wired or wireless connectivity...