My Brand Book - First Brand Book on ICT Industry

XOLO ERA X with 1.5GHz Quad-Core Processor and 2GB DDR3 RAM provides a smooth gaming experience and makes multitasking a sheer delight. The device with 4G VoLTE enables the users to connect faster and better over the data network with enhanced call quality. 4G VoLTE with download speeds of up to 150 Mbps and upload speeds of up to 50 Mbps keeps users hooked on to their web browsers all day long. With its 8MP rear camera, the device lets user capture pictures with precision and stark clarity. The device also sports a 5MP front camera with flash. Also, Era X comes with the unique “Audio Note” feature which allows user to record voice messages while clicking pictures.... See More

Intex Technologies  has announced another addition to its  Aqua series -  Aqua N2 . The 3G- equipped smartphone is designed ideally for heavy mobile internet users who wish to watch movies, browse internet, download songs and share multimedia files without any lag or interruption. Sporting a 4" WVGA LCD display and 1.2 GHz dual-core processor, the smartphone runs on latest version of Jelly Bean OS 4.2.2. The phone has a 5MP rear-facing camera with Auto Focus and LED Flash and a 1.3MP front facing camera. The phone has a 1,400 mAh battery which delivers up to 5 hours of talk-time and 220 hours of standby time.   Sanjay Kumar Kalirona, Business Head - Mobile, Intex Technologies (I) , said, "Intex is constantly offering quality mobile devices which complement the fast-paced lifestyle of today’s young generation. Intex has devised Aqua N2 keeping in mind the need for users to have access to a variety of content without any speed or connectivity constra...

Rajesh Kumar Head of Marketing, SAP India The pioneer of enterprise resource planning software (ERP), SAP is today a one stop enterprise application software solution provider. In the last 40 years, SAP has devised a range of marketing and communication strategies to strengthen its perception and widen its reach across the markets. Being their 41st anniversary year, one of the main goals for SAP Marketing over the next few years is to “humanize the brand” - switching from business-to-business (B2B) marketing to people-to-people marketing. With this, SAP is developing marketing strategies to communicate and show how SAP helps people within customer organizations run better using SAP solutions. In the process, it has successfully transformed a giant company with 60,000 employees and over 3,000 products sold in 130 countries, into an efficient, living, integrated marketing and communications vehicle. ...