SAP is at the forefront of technology revolution. | Brand Book
Rajesh Kumar
Head of Marketing, SAP India
The
pioneer of enterprise resource planning software (ERP), SAP is today a
one stop enterprise application software solution provider. In the last
40 years, SAP has devised a range of marketing and communication
strategies to strengthen its perception and widen its reach across the
markets. Being their 41st anniversary year, one of the main goals for
SAP Marketing over the next few years is to “humanize the brand” -
switching from business-to-business (B2B) marketing to people-to-people
marketing. With this, SAP is developing marketing strategies to
communicate and show how SAP helps people within customer organizations
run better using SAP solutions. In the process, it has successfully
transformed a giant company with 60,000 employees and over 3,000
products sold in 130 countries, into an efficient, living, integrated
marketing and communications vehicle.
Unique Quotient
SAP
believes in fostering an ideal environment for innovation and value
creation. This is where the SAP ecosystem comes into the picture.
Bringing together customers, partners and individuals, it develops
marketing strategies to communicate and takes collaboration to a new
level altogether. SAP engages with people to deliver not just solutions
and technology but an experience that makes their life better and their
businesses run better. The company connects with customers not just as
an institution, but rather as a living entity worthy of their feelings
of loyalty, respect and satisfaction.
Competitive Advantage
SAP
is clear, insightful, approachable, and optimistic. Innovation and an
entrepreneurial spirit enable SAP to continually push what is
technically possible and at times impossible. The company focusses on
forging relationships with people across it’s ecosystem, with customers,
partners and employees alike. The company has not only established a
sound footing in the Indian market, but has also built a robust partner
network and a large customer base.
Feats Fetched
Today,
SAP is at the forefront of technology revolution, developing
innovations that not only help businesses run like never before, but
also improve the lives of people everywhere. One of the biggest
successes in the recent past of the company is the launch of SAP HANA® -
a completely re-imagined, modern platform for real-time business. SAP
HANA is a flexible, multi-purpose, data source agnostic in-memory
appliance that solves the age-old challenge of providing a real-time
view into the business. It enables organizations to instantly explore
and analyze all of their transactional and analytical data from
virtually any data source in real-time.
Product Suite
* Analytics
* Mobile
* Cloud
* Applications
* Database & Technology
Did you know?
* SAP Mobile Platform reliably delivers 1.8 billion text messages worldwide.
* SAP customers distribute more than 78% of the world’s food.
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