Ricoh is better known for its A3 size Multifunction Printers and Photocopiers

A T Rajan
Chief Marketing Officer
Ricoh India Ltd

With time transformations happen and this transformation leads to innovation that strives to serve mankind with services they probably would not have thought till some years back. Ricoh, known by many as a brand specializing in A3 size Multifunction Printers and Photocopiers, or even Facsimile machines, is one of the few companies that has brought this transformation in its products and has successfully evolved with time. A market leader in this area of products that spearheaded the era of office automation and provided significant gains in productivity, Ricoh with time has evolved its products and solutions into total Printing and Documentation Management Solutions, including Managed Document Services. 

Ricoh is a global technology company with worldwide sales of approx 2 trillion yens (23 billion US dollars), employing more than 100,000 employees, in approximately 200 countries and regions (as on March 2012). Its tagline and its brand identity system are the key tools that give them a distinct and compelling branding framework.

With a series of acquisitions worldwide, Ricoh has established Production Printing and IT solutions as its key businesses. But it has not stopped here. Further looking for new avenues, it expanded into AV Communication Solutions, with a series of unique Projector models already launched, and more innovative products like Interactive Boards and Unified Communication Systems in the pipeline.

Majority of Ricoh’s products in India are sold under Ricoh Brand. Copy Printers (generically also known as Digital Duplicators) continues to be sold under “Gestetner” brand, a name synonymous with Duplicators. Globally, Ricoh Group brands now comprise Gestetner, Lanier, Savin, Nashuatec, Rex Rotary, Infotec and Pentax.

Unique Quotient

The real value of the brand lies in its core values, i.e. Harmonizing with the environment, Simplifying life and work, and Supporting knowledge management. Ricoh’s past, present and future activities are all based on The RICOH Way – the spirit of three loves by Ricoh founder, Kiyoshi Ichimura, which states as “Love Your Neighbour.  Love Your Country. Love Your Work”. This spirit well explains how the company does business, encouraging it to constantly improve and contribute to the well-being of all stakeholders, including families, customers, and society at large.

The brand’s strength is evident from the strong position that Ricoh enjoys with its customers. Organizations across India ranging from corporates to government bodies, educational institutions and those in the development sector, have chosen Ricoh as a preferred partner in improving productivity of their offices. 

Competitive Advantage

As a company that is currently undergoing a remarkable transformation, Ricoh’s competitive landscape keeps changing as their business areas keep on expanding into Managed Document Services, IT Services and AV Communication systems. What it offers to its customers is a unique combination of these solutions and services to provide value in the areas of Cost optimization, Security, Compliance, Work flow improvement and Green solutions.

As a thing of pride for Ricoh, all of its Business Units, such as Copier-based MFPs, A4 Laser Printers, Product Printing solutions, IT services have achieved significant growth in FY’12. Ricoh wishes to continue to leverage each of these Business Units for continued growth and expansion for FY’13 as well.

Feats Fetched

Ricoh provides solutions and services that transform document and information management and help businesses become more productive and profitable through its expertise in Printing and Document Management, Production Printing solutions and IT Services. 

Having introduced a wide range of products across its core business areas, Ricoh is able to provide unique end-to-end solutions to take care of its customer’s specific requirements. What sets them apart is their ability to deliver standardized, consistent, end-to-end solutions and service levels not only anywhere in India, but across the globe with a single point of contact and central coordination.  This way, they ensure that their customer’s business processes are more profitable, productive, sustainable and secure. 

Product Suite

* Laser Printers

* Projectors 

* IT Services

* Total Green Office Solutions

* Ricoh Business centres

Did you know?

* Few people are aware of Ricoh’s long-term commitment to reduce as high as 87.5% of its total environmental impact by 2050, from 2010 levels, through energy conservation, resource conservation and recycling and pollution prevention.

* In India, in collaboration with Save the Children, Ricoh has been supporting initiatives that benefit children’s education. Since 2011, Ricoh has been supporting schools in Medak, Andhra Pradesh, by donating Digital Duplicators. 

* Ricoh, along with Save the Children, has started another project in New Delhi, to help government schools to improve educational infrastructure by donating Ricoh’s “Ultra Short Throw Projectors” to ensure greater student participation and information retention.

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