My Brand Book - First Brand Book on ICT Industry

Karbonn has introduced the power-packed Karbonn Alfa A120 with a massive 3,000mAh Li-ion battery for heavy smartphone users. The device is especially targeted at frequent travellers and professionals on the go, offering a standby time of up to 240 hours and talk-time of 18 hours removing the need for constant charging. The attractively designed Karbonn Alfa A120 has a 4.5-inch FWVGA IPS screen that offers a rich visualistic experience from all viewing angles. The device is powered by a 1.3 GHz Dual Processor, 512MB RAM and 4GB internal storage expandable..... See More

manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long due to its smart power saving technology. It’s a must carry accessory for me everywhere.” Offering excellent sound clarity, the headphone also comes with a high quality built in microphone for crisp and clear voice....... .See More

Commenting on the launch, Atul Gupta, Managing Director, Lapcare, said, “At Lapcare we constantly strive to transform and better the lives of our customers through carefully designed products. Everyday life requires making/attending frequent calls or listening to music during leisure time, while still on the move. This demands products which are both easy to carry and comfortable to use. The all new LapcareYO LBH 208 packs comfort, ease and style. It’s also a smart accessory that offers stand by time of Upto 500 hours, thanks to its built in smart power saving technology. We are certain that it will resonate well with our customers.” manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long...

iBall has extended its growing Andi series of smartphones with Andi 5M Xotic 2GB. True to its name, the phone dazzles its users with the powerful 1.3 GHz Quad-Core processor, 2GB RAM and huge 16GB in-built memory, bringing in a power-packed performance. Priced at a best buy of just Rs.8,199/-, iBall Andi 5M Xotic 2GB carries forward the iBall legacy of presenting users with high value for money products.   The alluring beauty comes with compact yet generous 5-inch IPS qHD display giving brilliant picture quality with superior graphics and sharp images but also delivers an overall astonishing experience without putting strain to the eyes. The unique and attractive 3D user interface adds more fun. At its core is the blazing 1.3 GHz quad-core processor which allows multiple apps without lags, building smoother user interface. The device is backed by a superfast 2GB RAM and 16GB of in-built storage. iBall Andi 5M Xotic 2GB warrants a ...

XOLO has launched the Play 8X-1100, a true entertainer for complete mobile entertainment and console-like gaming experience.  Optimized for mobile gamers, this 1.7 GHz Octa Core device is powered by 700 MHz Mali 450 GPU, 2GB RAM and a Gyroscope for 6-axis motion sensing HD gaming experience. XOLO Play 8X-1100 runs on Andorid 4.4 KitKat OS and sports a 5-inch HD IPS display, protected with CORNING Gorilla Glass 3.Adding to the gamers’ delight, Play 8X-1100 allows access to XOLO’s exclusive gaming zone- XOLO Play Zone where user can choose, download & Play from huge collection of HD games. Apart from free games, user has access to HD (paid) games as well. All these paid games are available at discounted rate as compared to Google Play, exclusively on XOLO Play Zone……………. See More

IDC predicts the SDN global market to be around $3.7 billion by 2016 from a $360 million at present. While globally it has created quite a hype, it being in its maturity stage has not been able to create the wonders yet in India. Will its uptake rise with time? Software-Defined Networking (SDN) used to be a relatively new term a year back. The adoption rate is still not the highest but is believed to soon attract the attention of customers who are looking for scalable data centers and mobility. In terms of the market size in India, Gartner states that server, storage and networking market amounts to approximately INR5,300 crore, out of which at least 5–10 per cent must be SDN-centric decisions. “Market adoption, including in India, is at a very early stage, so it’s difficult to estimate. Operators in India are particularly concerned with architecting their networks for advanced mobile backhaul and I believe that SDN will help lay the foundation for more high-performance backhaul...

India may still be far from becoming a major data center hub globally but when it comes to adoption of latest technologies, the country has always remained as the front runner. Shekhar Dasgupta, Founder – Greenfield Software talks to VARINDIA more about the software and how its awareness among customers has slowly taken off - DCIM, as Shekhar Dasgupta, Founder – Greenfield Software puts it is the ERP for the data center that helps to allocate and optimize resources like power, space, cooling, networks and IT resources. But most importantly, it helps preventing wastages. “A key objective of a data center is to have it constantly uptime (99%), which means you need to have huge amounts of redundancy. When it comes to datacenters, redundancy denotes how much extra or spare power the data center can offer to its customers as a back up during a power outage. You will find the term n+1, where n stands for need. So likewise, on the basis of your requirement, you will be needing n+1,...