My Brand Book - First Brand Book on ICT Industry

VMware has announced new End-User Computing innovations for universal application delivery and device management to help organizations transform business processes and deliver a more user- and application-centric experience. VMware End-User Computing solutions help customers bridge from the traditional world of client-server technologies to the new world of mobile-cloud technologies that deliver greater agility, seamless access across user devices and enhanced security. Moreover, with the expertise to help businesses accelerate the upgrade to Microsoft Windows 10 and achieve business mobility, VMware End-User Computing solutions will deliver consumer-grade simplicity, platform heterogeneity and accelerated application delivery for unified endpoint management.... See More

Telecom operators including Vodafone, RCom, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user. Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better..... See More

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel, Vodafone and Reliance Jio Infocomm to spend millions of dollars on advertising over the next few months to grab market share. According to a person who in his previous job helped Bharti Airtel formulate its media plan, it will all depend on what Jio’s plans are. While an advertising war is inevitable, people will see the maximum action when Reliance plays its cards. All advertising will peak at that time.... See More

Bharti Airtel and Ericsson have inked a deal over rollout of 4G (LTE-FDD) network in Delhi. The two companies have also signed an agreement to expand 3G WCDMA network across eight telecom circles in India. Both the agreements are for four years. Ericsson will enable Bharti Airtel to meet growing customer demand for mobile broadband services while delivering superior network performance. On 4G, Airtel subscribers will be able to enjoy an improved smartphone experience, with faster web browsing, downloads, video on demand, and many other services..... See MOre

Portronics  has proudly announced the launch of its first Wi-Fi portable scanner in India -  "Scanny 6 Wi-Fi" . The revolutionary new "Scanny 6 Wi-Fi" is the latest one to join the series of portable scanners. Scanny 6 Wi-Fi  pairs with any mobile phone/ tablet or laptop having a Wi-Fi connection, using a browser or an Android / iOS App. Scanny 6 Wi-Fi scans and then sends the scans instantly via Wi-Fi  to the Wi-Fi scan app on the computer, where one can organize, create searchable PDFs or send images to the cloud. It can also send scans directly (wirelessly) to iOS and Android devices with an included App.  The Scanny 6 Wi-Fi runs on rechargeable batteries and can scan anywhere without the requirement of a computer. It not only scans but stores the Scans too, until it is synchronized via USB or Wi-Fi.... See More

Microsoft Devices has launched the much awaited Lumia 630 with the latest Windows Phone 8.1 OS. Post the Nokia acquisition, Lumia 630 is the first smartphone launched by Windows. The first ever Dual SIM Lumia smartphone comes with a quad-core processor and a ClearBlack 4.5” LCD screen. Available in both single and dual SIM variants, Lumia 630 dual SIM phone will be available in stores on May 14, at a best buy price of INR 11500/- while the single SIM variant, starting last week of May will be priced at INR 10500/-. Speaking at the launch, P. Balaji, Managing Director, Nokia India (A Subsidiary of Microsoft Mobiles Oy) said, “With our Lumia range, we have been successful at showcasing innovation across our flagship devices and then scaling it to more affordable price points. Today, with the Lumia 630, we are introducing people to the best of Lumia and the best of Microsoft, combined with our Smart Dual SIM innovation. We believe the Lumia 630 D...

India's First Brand Book On ICT Industry Lenovo(HKSE: 992) (ADR: LNVGY) has announced the launch of the all-new A526 smartphones in India. The Lenovo A526 is an affordable smartphone designed for users looking for a powerful device to stay connected, watch videos and play games.             Powered by a highly-responsive quad core CPU, the A526 delivers exceptional performance even on the busiest of days. The large, bright 4.5” WVGA display, it sports, is perfect for everything from watching videos to surfing the web other than interacting with friends on the social media. The smartphone is also ergonomically designed to look good and feel really comfortable in the hand. “Out of the 876 million mobile phone users in India, about 10% of the users own a smartphone. However, today there is an influx of devices specifically targeted at this untapped segment in the fast-growing markets like India. With...

Top Notch Infotronix under the brand ‘ZEBRONICS’ has launched multipurpose Bluetooth speakers for students - Zebronics Closic . Closic speakers are compact to look at and targeted towards students and home-makers with its inbuilt digital alarm clock. Closic speakers can connect to any music device through Bluetooth in the range of 10m. Closic supports mp3 and wma music formats. Pradeep Doshi, Director – Sales for Zebronics said, “We design products to suit the entertainment needs of maximum customers. Closic speakers make their way and land comfortably on any flat surface of kitchen, dining table, study table, party room etc. to provide continues entertainment. Partners would be very excited to extend this model to their customers in the upcoming holiday season.”…….. See More

Seagate Technology has announced the second generation of its sleek external storage lineup, Seagate Backup Plus Slim . With a svelte compact design and superspeed USB 3.0 interface, the 2TB Backup Plus Slim drive is the ideal storage solution to aggregate and back up valued photos, videos and other files despite being spread across numerous devices, social networks and personal computers. This new offering includes the backup software, Seagate Dashboard, which made the first generation of Seagate Backup Plus drives so popular. The Seagate Dashboard software provides an easy one-click backup solution, but can also be set as a scheduled backup up as needed. Additionally, the Dashboard software will back up Facebook and Flickr albums to ensure that even video and photos shared through these networks are backed up and easy to find. Use the Save and Share features to download and upload content from these social media networks. Even all the photos you have been tagged in can be backe...

HP(NYSE:HPQ) has announced the new HP Designjet D5800 Production Printer, the fastest 60-inch dye-ink production printer in its class, available with improved reliability and robust media handling features. The new printer will integrate seamlessly into existing low-cost print environments and allow copy shops and print service providers to continue using the inks they rely on for their existing HP Designjet 5500 printers. "The new HP Designjet D5800 Production Printer will be an easy fit into environments where print service providers are looking for a robust solution to help them dramatically boost productivity while supporting a wide array of local media," said Javier Larraz, Director & General Manager, Graphics Solutions Business – Large Format Printing Design, HP Asia-Pacific and Japan. Featuring speeds of up to 128 sqm/hr in fast mode and 24 sm/hr in production mode for polypropylene, the HP Designjet D5800 printer will enable around-the-cloc...

Nokia has announced the launch of its new family of Android-based smartphone - the Nokia X in India . The phone runs on the new Nokia X software platform, which is based on Google's Android. However, the other two models in the Series - X+ and XL have not been unveiled yet. Nokia X handset is priced at 8599. The phones under the Nokia X family are not pure Android phones; these phones instead run a variant of Android. Nokia has taken the open-source elements of Android and has pulled in other elements of Asha and Windows Phone to offer its users a different experience. According to company sources, the Finnish handset Major is positioning the Nokia X as a bridge to high-end Windows smartphones under the Lumia brand. “India is one of the fastest growing markets for smart phones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio. We believe Nokia X is a unique combination of Nokia quality and experiences, Micr...

Intending to fulfill its promise of presenting its consumers with the most innovative and advanced products, Panasonic has unveiled its latest smartphone- P31 . This latest offering from the company is developed in-line with the brand’s promise & tag line “Play Life, Ur Way”showcasing its proficiency to innovate and offer its customers with unique software & hardware based features specifically designed for the Indian market. Panasonic P31 is the latest addition to “P” series of smartphones dedicated to the Phablet category. P31 is 12.7cm (5), 1.3GHz Quad Core smartphone, running on AndroidTM 4.2.2 (Jelly Bean) with 8MP Full HD capable Autofocus camera & 2000 mAh battery. The smartphone will be available to consumers in India from the second week of March, 2014, at the best price of Rs.11, 990. With the launch of the Panasonic P31, the company will be introducing its “Play Life” bouquet of features giving the customers a cust...

Alok Bharadwaj, Executive Vice President, Canon India on VARINDIA         Alok Bharadwaj, Executive Vice President, Canon India on VARINDIA        

XOLO has announced the launch of XOLO Q1100. It comes with a 5-inch HD IPS display with One Glass Solution (OGS) display technology. It runs on Android v4.3 and latest openGL ES 3.0 support for high-performance graphics. Powered by a 1.4 GHz Quad-Core Qualcomm Snapdragon 400 CPU along with 1GB RAM, the XOLO Q1100 features 8GB internal memory and external memory that can be expanded up to 32GB. XOLO Q1100 also comes with exclusive Snapdragon apps like Audio+, Qualcomm Quick Charge and Battery Guru. Snapdragon Audio+ offers high-quality audio and a rich surround sound.  XOLO Q1100 comes with an 8MP AF rear camera with BSI 2 sensor. The rear camera includes various features like scene detection & tuning, High Dynamic Range (HDR), Low Light enhancement, Face recognition (for focussing as well as in Gallery), Vertical & Horizontal Panorama capture and Geo tagging. XOLO Q1100 is packed with a remarkable 2,000 mAh battery. The standby time on 2G is up to 600 hours and ...

Top Notch Infotronix, under the brand "ZEBRONICS" , has extended its lineup of speakers in the Sound Monster range with its latest model - ZEB-T7400RUCF Tower Speaker system . Dubbed "Bring Home the Party", the new speaker is housed in full wooden enclosures for a base-heavy immersive music experience. The high-gloss piano black front panel and chrome trims gives it an elegant look, while a natural wood finish on the box would complement the décor of any living room or bedroom. The speaker system is designed such that it can be positioned anywhere in the room for 60 watts (RMS) of full, three-dimensional concert hall sound and become the centre of attention at any family occasion, providing a DJ ambience. Audiophiles will love the high-quality sound coupled with multiple functionality that includes dual-mic karaoke function (wireless microphone is part of the package). Dual 8-inch drivers for low-range, 4-inch drivers for mid-range...