My Brand Book - First Brand Book on ICT Industry

As a result of an agreement that has been signed between BT and Palo Alto, the Palo Alto Networks Next-Generation Security Platform is going to be integrated into BT’s global portfolio of security services. BT customers around the world will benefit from the combination of the Palo Alto Networks breach prevention-focused platform with the global reach and scale of BT’s security services. As part of this agreement, BT’s Assure Managed Firewall service will now integrate WildFire cloud-based malware prevention, which is a key component of the Palo Alto Networks Next-Generation Security Platform. It will be used to further secure the access to cloud-based applications, enabling enterprise customers to reap increased benefits from BT’s Cloud of Clouds... See More

While his visit to Hyderabad, Satya Nadella, CEO Microsoft, has promised to open a Centre of Excellence in Visakhapatnam and also vowed to work with the Telangana government’s start-up incubator T-Hub.As per the news source, Microsoft has signed a Memorandum of Understanding (MoU) with the Andhra Pradesh government for deployment and use of information and communications technologies. This will help the company to offer better services to the citizens.... See More

Rajesh Kumar Head of Marketing, SAP India The pioneer of enterprise resource planning software (ERP), SAP is today a one stop enterprise application software solution provider. In the last 40 years, SAP has devised a range of marketing and communication strategies to strengthen its perception and widen its reach across the markets. Being their 41st anniversary year, one of the main goals for SAP Marketing over the next few years is to “humanize the brand” - switching from business-to-business (B2B) marketing to people-to-people marketing. With this, SAP is developing marketing strategies to communicate and show how SAP helps people within customer organizations run better using SAP solutions. In the process, it has successfully transformed a giant company with 60,000 employees and over 3,000 products sold in 130 countries, into an efficient, living, integrated marketing and communications vehicle. ...