My Brand Book - First Brand Book on ICT Industry

Nikon is pleased to announce the launch of the new D750 digital SLR camera to deliver incredible image quality in an ideal package of enriched features. It enables the freedom of photographic expression with sought-after functionalities of built-in Wi-Fi, tilting monitor, 24.3- mega pixels, 91K-pixel RGB sensor, and outstanding high-speed continuous shooting rate of approximately 6.5 frames per second for both FX- and DX-format, all fitted into a slim and durable body. The innovative D750 challenges the common assumption that the higher a D-SLR’s specifications, the bulkier it becomes. The D750 includes revolutionary technologies designed to offer a strong, lightweight camera without compromising image quality. Its powerful FX-format (full-frame) CMOS sensor and EXPEED 4 image-processing engine are packed into a monocoque structure framed by carbon-fiber reinforced thermoplastics (LFT) and magnesium alloy to provide nimble durability while producing beautiful, balanced shots. Ai...

IDC predicts the SDN global market to be around $3.7 billion by 2016 from a $360 million at present. While globally it has created quite a hype, it being in its maturity stage has not been able to create the wonders yet in India. Will its uptake rise with time? Software-Defined Networking (SDN) used to be a relatively new term a year back. The adoption rate is still not the highest but is believed to soon attract the attention of customers who are looking for scalable data centers and mobility. In terms of the market size in India, Gartner states that server, storage and networking market amounts to approximately INR5,300 crore, out of which at least 5–10 per cent must be SDN-centric decisions. “Market adoption, including in India, is at a very early stage, so it’s difficult to estimate. Operators in India are particularly concerned with architecting their networks for advanced mobile backhaul and I believe that SDN will help lay the foundation for more high-performance backhaul...

    Ravi Swaminathan Managing Director AMD India Brand Vision As a semiconductor design innovator, AMD is leading the next era of vivid digital experiences with its groundbreaking Accelerated Processing Units (APUs), server computing products and superior graphics technologies. AMD powers a wide range of computing devices, embedded solutions, gaming consoles, industry-leading cloud computing and virtualization environments as well as a variety of solutions ranging from game consoles and PCs to supercomputers. Brand loyalty Brand relationship begins with a choice, where customers have more products, services and channels than ever before. Branding is a very important element of AMD’s sales and marketing strategy. It has, therefore, become all about addressing the “what’s in it for me” question for different stakeholder groups by using simple, consistent and clutter-free communication techniques. AMD strives to offer its consumers the best opportunity to engage w...

Vikas Vashisht (Head – Marketing & Communications) Alcatel-Lucent India Brand Vision Synonymous with modern day communication, ‘Alcatel-Lucent’ brand stands for a company which is an IP Networking & Ultra-Broadband specialist. Evolving technologies and end consumer’s appetite for differentiated services in an environment of intense competition make it imperative for Alcatel-Lucent to understand the unique requirements of each of its customers. Equipped with an unparalleled heritage of innovations to meet the challenges of the connected world, Alcatel-Lucent continues to maintain its leadership across telecommunication domains including IP, Optics & GPON. The company believes in partnering with its customers to align with their business growth strategies which provide both of them with a platform to introduce solutions which are future proof and evolutionary in nature. By leveraging its rich portfolio and best ...

Kiran Deshpande Co-Founder & President Airtight Networks Brand Vision Customers see AirTight as the genuine option for Secure Wi-Fi, though there are better-known brands in the Wi-Fi networking and security industry. AirTight is an emerging but considered a brand that offers true value. AirTight has been inventing techniques and building disruptive products that solve problems that industry will face.  AirTight recognized early that an enterprise-grade Wi-Fi must be scalable, centrally manageable and at the same time be location aware. Lastly, it must not be complex to implement. Controller-based architectures that are in use today do not help much. The company-built Controller-less architecture ensures central manageability, scalability as well as location aware policies. This truly solves the Wi-Fi puzzle for large geographically distributed enterprise. A large enterprise can deploy the same AirTight device at ...

Richard Tan Managing Director ADATA Technology India Brand Vision  Built to create a niche in the humdrum of personal storage segment with its innovative designs and product line, ADATA has a product range that caters not only to the personal storage segment but the upcoming personal cloud computing arena as well. Its stylish and cutting-edge storage products not only attract the commoners but the SSDs (Solid-State Drives) are equally preferred by the enterprise community. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. The striking design and the vivid colours of ADATA’s logo reflect the characteristics of the corporate culture and the brand. Like the energy and speed of a hummingbird, ADATA responds to new consumer needs with speed and agilit...

Umang Bedi Managing Director, South Asia, Adobe Brand Vision A creative company at its heart, Adobe strives to develop the most creative work with the most impact. In 2013, the company shifted its business model to Cloud-based and established leadership positions in Digital Media and Digital Marketing categories. With more than 1.4 million paid Creative Cloud subscriptions in 2013, Adobe is all set to drive strong adoption of Creative Cloud in the enterprise. Brand loyalty & Customer relationship Adobe listens to its customer needs and delivers the solutions as per the demands. There is not an iota of doubt that the company is synonymous with innovation and touches the lives of millions of people across the globe. Understanding the needs and wants of its customers and prospects is central to its scheme of things. Engaging experiences to its users and helping them achieve creativity of the top order, the brand st...

S. Rajendran, Chief Marketing Officer, Acer India Brand Value The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’.  Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires. Brand loyalty...

Portronics  has proudly announced the launch of its first Wi-Fi portable scanner in India -  "Scanny 6 Wi-Fi" . The revolutionary new "Scanny 6 Wi-Fi" is the latest one to join the series of portable scanners. Scanny 6 Wi-Fi  pairs with any mobile phone/ tablet or laptop having a Wi-Fi connection, using a browser or an Android / iOS App. Scanny 6 Wi-Fi scans and then sends the scans instantly via Wi-Fi  to the Wi-Fi scan app on the computer, where one can organize, create searchable PDFs or send images to the cloud. It can also send scans directly (wirelessly) to iOS and Android devices with an included App.  The Scanny 6 Wi-Fi runs on rechargeable batteries and can scan anywhere without the requirement of a computer. It not only scans but stores the Scans too, until it is synchronized via USB or Wi-Fi.... See More

Six months after the successful launch of Sony Xperia Z1, the company has further expanded its product portfolio with another top-end smartphone Xperia Z2. Earlier, Sony has unveiled globally Xperia Z2 at Mobile World Congress 2014 in February. The new Xperia Z2 boasts of 5.2-inch Full HD IPS screen. The smartphone is powered with 2.3GHz quad-core Snapdragon 801 chipset with 3GB RAM and runs on Android 4.4 (KitKat). For capturing merry momemts of life, Xperia Z2 is equipped with a 20.7MP camera with Exmor R for Mobile sensor. Other key features include 16GB internal storage, microSD card support up to 128GB, 3,200mAh battery and bluetooth 4.0..... See More

India's First Brand Book On ICT Industry Lenovo(HKSE: 992) (ADR: LNVGY) has announced the launch of the all-new A526 smartphones in India. The Lenovo A526 is an affordable smartphone designed for users looking for a powerful device to stay connected, watch videos and play games.             Powered by a highly-responsive quad core CPU, the A526 delivers exceptional performance even on the busiest of days. The large, bright 4.5” WVGA display, it sports, is perfect for everything from watching videos to surfing the web other than interacting with friends on the social media. The smartphone is also ergonomically designed to look good and feel really comfortable in the hand. “Out of the 876 million mobile phone users in India, about 10% of the users own a smartphone. However, today there is an influx of devices specifically targeted at this untapped segment in the fast-growing markets like India. With...