The company’s slogan of Love, Life, Dreams, embodies the ADATA brand

Richard Tan
Managing Director
ADATA Technology India

Brand Vision 
Built to create a niche in the humdrum of personal storage segment with its innovative designs and product line, ADATA has a product range that caters not only to the personal storage segment but the upcoming personal cloud computing arena as well. Its stylish and cutting-edge storage products not only attract the commoners but the SSDs (Solid-State Drives) are equally preferred by the enterprise community.


The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. The striking design and the vivid colours of ADATA’s logo reflect the characteristics of the corporate culture and the brand. Like the energy and speed of a hummingbird, ADATA responds to new consumer needs with speed and agility.

Brand Loyalty

Technology and innovation are, undoubtedly, the power of the ADATA brand that not only helps customers in enriching and cherishing their most loved memories of the past, their present digital life and their dreams of the future, but also points to be competitive in business. ADATA maintains its integral relationships with the industry’s most important players in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative and quality products, enhanced customer’s satisfaction and superior quality of products as well as customer service.
Another major step towards building customer’s confidence is investing in its own infrastructure in India and showcasing ADATA’s commitment towards the Indian market on a long-term basis.


Evolution with Revolution

It is ADATA’s policy and philosophy to maintain a vanguard position in the industry. Its industrial design team specializes in user-friendly, ergonomic and aesthetically pleasing designs that bring added comfort and ease of use to all of its products. Also, the rapid adoption of new technologies coupled with the implementation of rigorous standards for quality and testing, allows ADATA products to stay at the forefront of all major world markets. ADATA India over the last couple of years has come up with numerous innovative and well-accepted schemes and brand promotion activities.See more