AMD is leading the next era of vivid digital experiences with its groundbreaking Accelerated Processing Units

Ravi Swaminathan Managing Director AMD India Brand Vision As a semiconductor design innovator, AMD is leading the next era of vivid digital experiences with its groundbreaking Accelerated Processing Units (APUs), server computing products and superior graphics technologies. AMD powers a wide range of computing devices, embedded solutions, gaming consoles, industry-leading cloud computing and virtualization environments as well as a variety of solutions ranging from game consoles and PCs to supercomputers. Brand loyalty Brand relationship begins with a choice, where customers have more products, services and channels than ever before. Branding is a very important element of AMD’s sales and marketing strategy. It has, therefore, become all about addressing the “what’s in it for me” question for different stakeholder groups by using simple, consistent and clutter-free communication techniques. AMD strives to offer its consumers the best opportunity to engage with AMD and experience the difference first-hand. AMD has, thus, developed a proposition-based approach, where its portfolio of products and technology are showcased to help AMD deliver the brand promise – to enable customers empower themselves using technology for a better tomorrow. .......See More