My Brand Book - First Brand Book on ICT Industry

According to the latest reports, Bharti Airtel's tower   Infratel and Indus Towers have decided to merge their companies to create one entity. With a combined revenue of around Rs.25,360 crore, and 1.63 lakh towers across 22 telecom service areas of the country, this new pan-India tower company, which will be named Indus Towers Ltd, will easily become the world's largest tower company. However, as per the reports, Bharti Airtel is planning a stake sale in the new tower company that will be formed after the merger.The company in a regulatory statement said, "The board has decided to engage with the potential investors for evaluating a strategic stake sale post the completion of the merger." Click For More Details

Huawei and UAE-based telecommunications service provider ‘du’ have jointly launched the world’s first commercial Transport Software Defined Network (T SDN) on the host network. On the T SDN network, a Bandwidth on Demand (BoD) application has been successfully deployed between data centers in Dubai and Abu Dhabi, transforming the traditional network to a Data-Center based SDN host network.... See More

Motorola has come up with the new Moto X Force, featuring Moto ShatterShield the shatterproof smartphone display. The Moto X Force display is made of an integrated system of five layers that absorb shock from impact and are guaranteed not to shatter. This means its ultra hi-res 5.4” Quad HD AMOLED display will always bring photos and videos to life flawlessly. In fact, this 1,440p display with 540ppi is so sharp, it renders 77% more pixels than a full HD (1,080p) display.... See More

Lava A88 comes with a 5 inch Display, with a resolution of 854 x 480 pixels, which is ideal for video calling and multimedia content consumption. The smartphone has a beautiful design with a flat back and sharp edges making it easier to hold as well. It is powered with a 1.5GHz Quad Core processor and 512 MB RAM for a smooth experience. Additionally, the smartphone comes with a 5MP rear camera... See More

India may still be far from becoming a major data center hub globally but when it comes to adoption of latest technologies, the country has always remained as the front runner. Shekhar Dasgupta, Founder – Greenfield Software talks to VARINDIA more about the software and how its awareness among customers has slowly taken off - DCIM, as Shekhar Dasgupta, Founder – Greenfield Software puts it is the ERP for the data center that helps to allocate and optimize resources like power, space, cooling, networks and IT resources. But most importantly, it helps preventing wastages. “A key objective of a data center is to have it constantly uptime (99%), which means you need to have huge amounts of redundancy. When it comes to datacenters, redundancy denotes how much extra or spare power the data center can offer to its customers as a back up during a power outage. You will find the term n+1, where n stands for need. So likewise, on the basis of your requirement, you will be needing n+1,...

Panasonic India to Launch Eluga Series of Smartphones Taking innovation to a new level, Panasonic has introduced its world-renowned smartphone series ELUGA"to India. Equipped with superior hardware components, the ELUGA smartphone series is known for its design, superior build quality and unique user interface for single-hand operation.   ELUGA U is Panasonic’s first device of the series and has a 12.7cm (5) IPS HD (720x1280) display with Corning Gorilla Glass 3 integrated as an On-Glass solution. It comes with Android 4.4.2 (KitKat) running on the powerful and power-efficient Qualcomm Snapdragon 400 processor featuring quad-core CPU, Qualcomm Adreno GPU and low-power display engine for beautiful visuals, and support for  2GB RAM and 16GB in-built storage. Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies Inc., a wholly-owned subsidiary of Qualcomm Incorporated. The Stylish Play, ELUGA U has been designed keeping in ...

Apple iPod Touch 16GB Fifth-Generation is now available with Infibeam.com. The Fifth-Generation Apple iPod Touch comes loaded with new features to enhance the user experience. It will be available for INR16,900/- only. It has a 4-inch retina display and has a display resolution of 1136x640 pixels and a pixel density of 326ppi. This iPod has been powered by Dual-Core A5 Chip which doubles the power and speed of the iPod. It also has a 5MP iSight Camera that has been equipped with many new three features like point and shoot camera, tap to focus, face detection and a lot more that will make photography experience more exciting. With Panorama user can capture the best sweeping shots....... See More

Expanding its product portfolio further in India, Samsung Electronics has announced the launch of three new smartphones – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT in India. With the launch of these new devices, Samsung has expanded its sub-10k category to seven devices. Samsung has introduced the new devices with an attractive offer of free internet from Vodafone for the first six months. This data offer of up to 200MB per month will eliminate the initial data cost incurred to the user, giving consumers the liberty to experience internet at no additional cost through Samsung smartphones. Asim Warsi, Vice-President – Marketing, Mobile & IT, Samsung India, said, “Samsung is committed to offer the best in technology and innovative products at an affordable price to the consumers. We believe in cutting across language and data cost barriers to ensure every consumer has access to the world of smartphones. Especially created for the Indian market Galaxy Star ...

S. Rajendran, Chief Marketing Officer, Acer India Brand Value The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’.  Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires. Brand loyalty...

SP/Silicon Power has introduced a new USB 3.0 swivel drive – Blaze B30 . Featuring the geometric diamond-cut pattern carved on the glossy translucent body, Blaze B30 shines like jewellery and is able to reflect the sparkle through different source of lights. With the built-in LED indicator, the light will illuminate through the outer case, and indicate the data transfer status during use. Blaze B30 incorporates the 360 degree cap-less swivel design with the stainless metal structure. This allows users to use and store with just a thumb push. B30 also enhances its durability of the swivel axis with the four-way positioning rotating technology which avoids any damages or debris on the USB connector from loose axis and provides up to 5,000 times of guarantee usage. Moreover, the upper swivel part is built with unibody metal structure, which allows the total invisibility of the swivel axis and presents a sleeker and edgier look for your storage device. ...