BBM have a craze across the globe with customers
Prosenjit Sen,
Even Research In Motion (RIM), the Canadian company that makes the
BlackBerry, has renamed itself after the name of its marquee product:
BlackBerry. This shows the power of the brand that is BlackBerry.
Credited with ushering in the era of “Mobile Computing”, BlackBerry has
gone through several evolutionary transitions and is the preferred
smartphone of choice in many parts of the world. Targeted at the
corporate market, it started as an exclusive manufacturer of smartphones
for enterprise users before proliferating gradually into the consumer
segment. It is being stated by the tech specialists that, with the
introduction of BlackBerry 10, the company seems to have solidified its
position as a technology leader in the evolution of smartphone operating
systems by ushering in the era of “Mobile Computing”.Director - Channel Sales, BlackBerry, India Unique Quotient Of late, BlackBerry is doing many things. True to its punchline “Keep Moving”, BlackBerry has the ability to act and react to any situation, event or incident on a proactive and reactive basis. The power of the brand is that it empowers its users to plan, manage and control various crucial activities of their personal and professional life in the best possible way. Show must go on. The company has to keep moving. The brand BlackBerry underlines this philosophy which is the most important facet of life. Through its positioning of its brand, the firm has sent out a message that BlackBerry has a deep understanding of the very philosophy which is the driving engine of all important events in its life. Competitive Advantage What makes BlackBerry a cut above the rest? It focusses its attention where it is due in the form of right focus on R&D which results in unique innovations, localized content, relevant apps, lucrative service plans and a strong relationship with its channels and distribution networks to reach out to existing and potential users throughout the length and breadth of the globe. Feats Fetched Trusted for the high level of professional utilities, BlackBerry devices have a high quotient of intricacy, security and fidelity of sensitive user data. This is the USP of BlackBerry devices and due to this it still has a huge user base (80 million) which, the company hopes, will continue to expand at a healthy growth rate. BlackBerry’s legacy and unique brand positioning sends a message to the world that all its products, irrespective of the series to which they belong, are at the forefront of the conscious attention of the customers.
* Smartphones which can be categorized into 3 series – Bold, Torch, Curve; operating on BlackBerry 7/6 and BlackBerry 10 platforms (the most recent BlackBerry Z10) * Tablets (PlayBook) Did you know? * BlackBerry is a smartphone brand whose name is used as a noun rather than an adjective; people call their phone as “BlackBerry” and not “BlackBerry phone”. * BlackBerry has recently appointed singer and songwriter Alicia Keys as their Global Creative Director.
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