Foxconn: a manufacturing unit
Anish Rahman,
Name
any big IT consumer brand and at its very heart lies the brand Foxconn,
for without it one would not have had access to many of the handheld
devices that one flaunts with great elan. Being an OEM-driven company,
the list of brands for Foxconn goes endless – Apple, Sony, Nokia, Dell,
HP, Sony, etc. With an annual revenue of 117 billion dollars, they are
the largest manufacturers of Tablets, Motherboards and PC enclosures by
volume. But being the largest hardware manufacturing company, it could
not help them from being mired in numerous challenges. Nevertheless,
like any other growing brand, Foxconn has started coming out from behind
the curtain and carved a niche for its brand.Director - Sales & Marketing, Foxconn As a matter of fact, Foxconn earns above 90% of its revenue from its OEM production. Unique Quotient With respect to the Indian market, in order to be successful, the brand owner needs to address effective branding of the company and a healthy bottom line at the same time. It all lies on the total “affordability / value for money”, “quality of product and service”, “reliability” and “total user experience”. If these, taken together, form the crust of a company’s overall branding exercise, Foxconn has strived to incorporate a very unique approach for itself before its customers. Quality and reliability as a product and as a vendor, highly professional design, R&D and manufacturing, long-term partnership-oriented approach and high global footprint among component vendors is what set Foxconn apart. Competitive Advantage The size and power of their organization is what they consider their competitive edge. These help to convert any potentiality to investment and market leadership. Global footprint and being aggressively action oriented also serve as the key for where they are today. Feats Fetched Foxconn has its “Army” rule in maintaining its QDCST which stands for Quality, Delivery, Cost, Service and Technology. In addition to this, the right mix of partnerships loyalty, long-term vision and strategy are their key success factors.
* Ultrabooks, Ultraslim Notebooks and AIOs for regional OEMs * Foxconn branded channel products like Nano PCs, Motherboards, Chassis, Barebone Did you know? * Foxconn has more than 1 million employees worldwide, making them one of the largest institution in the world, almost equal to the size of the Indian Army! * Foxconn is ranked No. 43 in the Fortune 500 global list, ranked 156 in Forbes in “The World’s biggest Public Companies” and 42nd-largest company in the world by revenue.
|
Comments
Post a Comment