Go IP plays a big role in solution providers
Director - Strategy & Alliance, Go IP Global Services Pvt. Ltd. With almost every client today adopting a solution-centric approach, solution providers have a big role to play in understanding the requirements of their customers and coming up with solutions that fit these requirements. Go IP is a leading player in this space which has made a place in the IT Solution selling space of the country and earned a big name. Go IP Global Services Private Ltd is an India-based leading IT Solutions and Services Company with presence in South East Asia and North America. They provide end-to-end technology solutions and services within the infrastructure domain to Telecom Operators, Service Providers, Government, Large and SME Customers. Their endeavour is to constantly deliver value to their customers and provide quality and path-breaking services. Through their extensive technical strength and manpower, they execute large System Integration projects in IT and Telecom. Unique Quotient Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective branding strategy gives organizations a major edge in increasingly competitive markets. At Go IP, the brand is a promise to the customers. It tells them what they can expect from their products and services and it differentiates them from their competitors. Their brand is derived from who they are, who they want to be and who people perceive them to be. The foundation of their brand is their logo. Their website, packaging and promotional materials – all of which integrate their logo – communicate their brand. Defining their brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires working deeply on a few aspects like: * The company’s mission * The benefits and features of the products or services * What do customers and prospects think of the company? Their brand strategy is how, what, where, when and to whom they plan on communicating and delivering on their brand messages. Again where to advertise is part of their brand strategy. Their distribution channels are also part of their brand strategy. And what they communicate visually and verbally are part of their brand strategy, too.
Go IP aims to be the preferred IT partner of their customers and constantly deliver value through focus on fair play, innovation and efficiency. And this is how they keep rising competition at bay. They keep doing constant research that involves learning the needs, habits and desires of their current and prospective customers. And most importantly, they rely a lot on what their customers think. Feats Fetched In due course of their operation, Go IP has adapted a few time-tested methods to position them. Their logo is very descriptive and they place it everywhere. They have defined the key messages they want to communicate about their brand. Every employee is aware of their brand attributes. They have developed a very powerful tag line, which clearly communicates that they will work closely with their customers and prospects to redefine the business with their continuous efforts and improvements. Most importantly, they are very much true to their brand and strongly believe in delivering their promise to customers. Thus, it results in recurring businesses as well as new referrals.
* GO VIGIL * GO CONTROL * GO TOTAL * GO SECURE * GO CLOUD Did you know? * Go IP was founded in 1994 ( as a one room business)profit making organization * Go IP has its state-of-the-art Global Managed Service Centre at Noida * Some of its Infrastructure Services Projects include the Digital Communication System Project for the Railways, Battlefield Surveillance over Wireless project for the Defence sector and Voice and Data Communications with backup on Wireless Project for the Government.
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