Mindlance stands for: Right products, right policies and proactive monitoring

Kamal Sharma,
Group CIO & ITIM SBU Head,
Mindlance
It has been only a while since Mindlance entered the Indian market but the going has been quite smooth for it, given its strong base in the services products. After entering the Indian market in 2010, the company has been consistently doing well in terms of customer acquisition, retention, growth and capturing pan-India services, the latter being one of the key areas that it excels in. Furthermore, Managed services and Microsoft portfolio have given it a wider platform to serve customers.
Today, Mindlance is recognized as one of the fastest-growing IT Infrastructure Management Companies of the country. Over the past decade, the organization has seen a spurt of development centres across the globe and India could not be left behind in this race.
Unique Quotient
The power of its branding is directly linked to its marketing initiatives. The company has been a known brand as top tier-II SI and IT services firm. It has been working towards establishing innovative service products and makes a first step to attain the first-mover advantage. It believes that the most important part of establishing a common brand management is the brand vocabulary in one’s organization. Also, it helps communicate and reinforce key brand management principles.
Competitive Advantage
Competitive Advantage for Mindlance includes constant innovation around services, focus on client retention, choosing right skilled human capital and addressing the key pain areas of the Indian clients. With an immense knowledge base and continuous innovation, Mindlance is able to ensure that the clients get optimum roIe and long-term benefits.
Feats Fetched
Mindlance is a leading player in Managed services, Microsoft deployments, Consulting and Security.  Their urge to serve the domestic clients better in the Indian market made them go on an expansion spree and set up not just one or two but 13 development centres across the country, the key ones being in the key locations like Mumbai, Bangalore, Delhi and Jaipur.
The company specifically being a new entrant in the domestic market has been very careful about the brand and has constantly upgraded itself in its marketing endeavours using all possible marketing tools. Mindlance has, thus, created an effective communication channel using marketing between Mindlance and customers.
Product Suite
* Managed Services
Did you know?
* Mindlance enjoys 75%-plus customer retention rate and is presumably one of the few IT services and SI companies in India to grow at this pace.




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