My Brand Book - First Brand Book on ICT Industry

One of the most premium brands in the IT industry, Microsoft is a household name and a multinational corporation which is one of the largest providers of software and supports a plethora of important computing related products. Founded in 1975, Microsoft is headquartered in Redmond, Washington. Microsoft has a long-term partnership with India which goes back to 1990 when the company set up its operations in the country. The company has contributed to the great Indian IT industry success story from the very start, and aims to keep helping businesses and individuals in India achieve their potential. Unique Quotient Since its inception, the saga of this software giant is always on the rise with every step it takes. Microsoft’s core philosophy is to provide an easy, safe and trusted computing platform. The company influences the life of each and every computer literate. The Microsoft brand, along with its product brands, such as Micro...

Sunil Kripalani, Senior VP – Global Sales & Marketing, eScan The vulnerability of Cyber threats has urged the need for Security that can combat any kind of cyber threats today and this need, in turn, has culminated in the formation of MicroWorld, part of Microworld Technologies that provide advanced security solutions.  Incorporated in the USA with offices worldwide, MicroWorld began operations in the year 1993. Over the years, eScan grew as a respectable and responsible source of security that is known for its light but powerful Antivirus software.The one belief that eScan always remained firm on is to be at the cutting edge of solutions in software security through constant innovations and creating and setting standards in the industry by pioneering new technologies. The latest versions of eScan, for instance, have been receiving a lot of applause from its customers as well as appreciation a...

Shubhodip Pal, CMO, Micromax India The Indian handset market has always been abuzz with multiplicity of mobile phones preference – be it from home-grown companies or international. But the Indian mobile phone major Micromax has always succeeded in striking the right chord of the people at home. Since its very inception, Micromax’s vision has been the “Most Innovative Global Mobile Phone”. Through constant efforts to provide breakthrough innovations in the market, Micromax has positioned itself as a company which challenges the traditional ecosystem which spells that innovation comes at a price. The company adheres to the mission of surprising its consumers with mobile phone innovations that are great “Value for Money”. Micromax has by far been able to position itself as a trusted brand in the industry and its consumers understand the fact that it provides products to make their lives simpler and provide them with customized ...

Shiv Sharma, Director - Strategy & Alliance, Go IP Global Services Pvt. Ltd. With almost every client today adopting a solution-centric approach, solution providers have a big role to play in understanding the requirements of their customers and coming up with solutions that fit these requirements. Go IP is a leading player in this space which has made a place in the IT Solution selling space of the country and earned a big name. Go IP Global Services Private Ltd is an India-based leading IT Solutions and Services Company with presence in South East Asia and North America. They provide end-to-end technology solutions and services within the infrastructure domain to Telecom Operators, Service Providers, Government, Large and SME Customers. Their endeavour is to constantly deliver value to their customers and provide quality and path-breaking services. Through their extensive technical strength and...

Sunil Grewal Sales Director - India GIGABYTE Technology Gigabyte is one of those many companies which has been evolving in terms of innovation in product quality and features right since its inception. Innovation has always been a major focus area for Gigabyte, and since 2006 the company has been setting and patenting multiple quality standards every year, such as 24 Phase Power VRM, 2oz Copper PCB, Dynamic Phase Power Switching Energy Saving Technology, All Solid Capacitor and TouchBIOS, to name a few. GIGABYTE 7 series motherboards were the very first to offer fully certified Dual onboard Thunderbolt ports. Coming out with innovative features in its products is a regular affair with Gigabyte. Unique Quotient Gigabyte’s whole branding activities revolve around a simple principle – they would like to be known as a brand that is more concerned with better quality a...

Sandeep Deshpande, Managing Director, Gunnebo India Pvt. Ltd. Ever since its inception in 1764, Gunnebo has always developed with the world economy. Its brands like Chubbsafes are now 176 years old and still going strong. Globally, many of its brands are more than a century old. Not many corporations globally have more than three brands which are more than a century old, but Gunnebo has interestingly five such brands. Since it is in the “safe” business to provide a “safer world”, trust and continuity are the key determinants in the mindscape of customers. Fortunately, both its customers and partners value its rich experience and find the brand association fruitful. Gunnebo came to India through the acquisition of Steelage in 2000. Unique Quotient It’s the simple Mantra of Global presence – local knowledge that works for Gunnebo. As the economy develops, so does security needs. However, not all ...

Ramsunder Papineni Regional Director India and SAARC FireEye Organizations are facing mounting threat scenario which they are ill-equipped to do away with. Here, FireEye comes to the scene with its next generation of network security. Their unique signature-less technology is simply unmatched in detecting and blocking the new breed of advanced malware. FireEye’s focus has always been on developing cutting-edge technology to stop advanced targeted attacks that use advanced malware, zero-day exploits, and advanced persistent threat (APT) tactics. The company will continue to evolve and enhance its technology across multiple vectors where these attacks can come from – whether it is from web, email, file, mobile or other devices and applications – and position them as a FireEye security platform that offers integrated, multi-vector protection utilizing stateful attack analysis to stop all stages of an ad...

Anish Rahman, Director - Sales & Marketing, Foxconn Name any big IT consumer brand and at its very heart lies the brand Foxconn, for without it one would not have had access to many of the handheld devices that one flaunts with great elan. Being an OEM-driven company, the list of brands for Foxconn goes endless – Apple, Sony, Nokia, Dell, HP, Sony, etc. With an annual revenue of 117 billion dollars, they are the largest manufacturers of Tablets, Motherboards and PC enclosures by volume. But being the largest hardware manufacturing company, it could not help them from being mired in numerous challenges. Nevertheless, like any other growing brand, Foxconn has started coming out from behind the curtain and carved a niche for its brand. As a matter of fact, Foxconn earns above 90% of its revenue from its OEM production. Unique Quotient With respect to the Indian market, in order to be successful, ...

Vishak Raman Senior Regional Director India & SAARC Fortinet It was the vision of the former President and CEO of NetScreen-Ken Xie- to develop a technology to address the next generation of network security threats that led to the inception of Fortinet in 2000. Today, after 12 years of its inception, the company has made its way up to become the undisputed market leader in the UTM space and has pioneered the market for more than a decade now. At the heart of the company lies its innovativeness, the pursuit of which started long back since the company was found. Fortinet’s flagship FortiGate security appliances, driven by its unqiue ASIC-accelerated technology, integrate multiple layers of security designed to help protect against application and network threats and offer solutions far beyond UTM to help secure the extended enterprise – from endpoints, to the perimeter and the core, including d...

Ankesh Kumar Director - Channel Products & Marketing Emerson Network Power The Emerson Network Power brand has a legacy of helping its customers getting things done. Its formidable track record of technological innovation, global engineering, industry expertise and flawless customer support has ensured that organizations across the world consider Emerson as their trusted IT partner. Change has been the only constant for Emerson too. From being recognized as a UPS and Precision AC manufacturer, it is now a global identity in enabling Business Critical Continuity Solutions. From the legacy of a product-based business during its Tata-Liebert days, today Emerson Network Power has matured into a unified platform for technology infrastructure protection solutions ranging from “grid to chip” level. Unique Quotient The critical infrastructure space is constantly changing, demanding efficient technologies to cater to their e...