My Brand Book - First Brand Book on ICT Industry

Strengthening its product portfolio further in India,  BlackBerry(NASDAQ:BBRY)  has reportedly introduced the new  BlackBerry Z30 smartphone  in India. BlackBerry has also introduced BB 10 OS version 10.2. The new all-touch BlackBerry Z30 smartphone comes with a 5” display and the largest battery ever on a BlackBerry smartphone. It is designed to keep you hyper connected, productive and always in control, and lets you share like you’re there and collaborate with ease. The new BlackBerry Z30 smartphone offers a unique and engaging user experience with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser. BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery performance and a best-in-class productivity experience on the go,said  Sunil Lalvani, Managing Director for India, BlackBerry . BlackB...

Expanding its product portfolio further in India,  Canon  has introduced the new  PowerShot S200  in India. The latest edition to the S-series inherits supreme power with slim pocked-sized camera body. The camera comes with Controller Wheel and Control Ring that suits people who want to shoot not only with Auto, but also photos to their own preferences with manual mode The Advanced DIGIC 5 imaging processor enhances the camera's HS System by incorporating an advanced algorithm to deliver exceptional image quality. Wi-Fi capabilities on PowerShot S200 allow for instant sharing and easy uploading. The Canon Image Gateway (CIG) allows for instant uploading from the cameras. Users with smartphones can also use the CameraWindow app (available in the Apple App Store and Google Play Store) to perform the same function Newly engineered specifically for the PowerShot S200, the 24mm Wide-Angle 5x Optical Zoom (24mm-120mm) lens with a F Stop of f/2.0–f/5.9,...

Intex Technologies  has announced another addition to its  Aqua series -  Aqua N2 . The 3G- equipped smartphone is designed ideally for heavy mobile internet users who wish to watch movies, browse internet, download songs and share multimedia files without any lag or interruption. Sporting a 4" WVGA LCD display and 1.2 GHz dual-core processor, the smartphone runs on latest version of Jelly Bean OS 4.2.2. The phone has a 5MP rear-facing camera with Auto Focus and LED Flash and a 1.3MP front facing camera. The phone has a 1,400 mAh battery which delivers up to 5 hours of talk-time and 220 hours of standby time.   Sanjay Kumar Kalirona, Business Head - Mobile, Intex Technologies (I) , said, "Intex is constantly offering quality mobile devices which complement the fast-paced lifestyle of today’s young generation. Intex has devised Aqua N2 keeping in mind the need for users to have access to a variety of content without any speed or connectivity constra...

LG Electronics  has announced the launch of its latest smartphone device,  LG G Pro Lite Dual , in India. This dual-SIM Phablet features hot key, which allow users to manage two phone numbers from a single phone easier than ever.  The new phablet comes with 5.5-inch qHD IPS display, runs on Android Jelly Bean and packs a huge 3,140mAh removable battery along with 8MP BSI camera and 1.3MP front camera which produces detailed and sharp imagery which gives clarity even when zoomed in. In addition to its large IPS display that produces true to nature colours and clearer images, the newly launched G Pro Lite has a qHD resolution and is powered by a 1GHz Dual-core processor along with 1GB of RAM. Soon Kwon, M.D, LG India , stated, “The LG G Pro Lite is a feature and experience-rich smartphone specifically designed to provide communication flexibility to our growing customer base. We are strengthening our mobile portfolio by continuously adding-in ...

My Brand Book 2013: tomorrow starts here

Rajesh Kumar Head of Marketing, SAP India The pioneer of enterprise resource planning software (ERP), SAP is today a one stop enterprise application software solution provider. In the last 40 years, SAP has devised a range of marketing and communication strategies to strengthen its perception and widen its reach across the markets. Being their 41st anniversary year, one of the main goals for SAP Marketing over the next few years is to “humanize the brand” - switching from business-to-business (B2B) marketing to people-to-people marketing. With this, SAP is developing marketing strategies to communicate and show how SAP helps people within customer organizations run better using SAP solutions. In the process, it has successfully transformed a giant company with 60,000 employees and over 3,000 products sold in 130 countries, into an efficient, living, integrated marketing and communications vehicle. ...

Ashis Guha President - Global Sales Sanovi Technologies It is always interesting to read about companies which start low but end up later making big in their respective sectors and industry. The story of Sanovi Technologies, a small Indian start-up with a great product that soon metamorphosed into a leading analyst acclaimed and customer/partner endorsed brand in the IT DRM space across India is one such tale that reminds one how life can reward those with the right capabilities.  Sanovi is an independent software vendor founded in 2002 and currently operating with an employee strength of over 100 comprising of a seasoned team lead by techno-entrepreneurs with a proven track record in the IT Disaster Recovery Management (DRM) space. The company has set aggressive growth and expansion goals and is well poised to achieve these. Not only India but the success path Sanovi has trailed to the rest of APAC and Middle East ...

Samsung Electronics has launched two new Android-based smartphones   the GALAXY Trend (GT-S7392) and the GALAXY Star Pro (GT-S7262) . These devices can offer smartphone experience in nine Indian regional languages, including Hindi, Bengali, Punjabi, Marathi, Gujarati, Kannada, Malayalam, Telugu and Tamil. Both Samsung GALAXY Trend and GALAXY Star Pro are equipped with Android’s 4.1 Jelly Bean operating system and I GHz single core processor.   Vineet Taneja, Country Head, Samsung Mobiles & IT , said, "At Samsung, we are committed to listening to our consumers and providing innovative, yet affordable technology to them. GALAXYTrend and GALAXY Star Pro will provide our consumers an exceptionally rich mobile experience in the regional languages with the ability to access an array of apps in their preferred language.  We believe these new devices coupled with the innovative language capability will help us address a larger se...

Taking the smartphone experience to a new level,  S Mobility  has unveiled 5.5-inch Dual-SIM smartphone,  Spice Pinnacle Stylus . This HD Smartphone will come with a complimentary one-year subscription of Evernote Premium, worth Rs.3,000, and will include premium access to Skitch. The stylus along with Skitch will enable users to annotate, draw shapes and sketches, so your ideas become reality faster. Spice Pinnacle Stylus, powered by a 1.2 GHz Quad-Core processor and Jelly Bean 4.2, comes with a 13.97 cm HD Display and 1280 X 720 resolution. The 9.5mm super-slim smartphone comes along with a free leather cover, stylus pen and a screen guard. Enabled with an 8GB ROM and 1GB RAM, it can be expanded up to 32GB through a micro SD card. Packed by a 2500 mAh battery, this phone gives a standby time of more than 504 hours. T. M. Ramakrishnan, CEO -  Devices, S Mobility , said, "This phone is powered with Evernote and Skitch which makes the phone even mor...

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Anil Batra Managing Director - India Riverbed Technology Lucidly a superlative in Application Performance Management, Riverbed Technology was established in 2003 with the key focus on IT performance improvement of organizations. Ideally, organizations look forward to products that accelerate application performance and provide better control to IT managers. And viola! Riverbed is a maestro in generating this. In 2004, it became a 2-million dollar company. Thereafter, the company went public in 2006, and, today, it is worth billion dollars, globally. In the Silicon Valley, usually a company that generates one billion dollars in less than 10 years is touted as highly successful, and Riverbed is one of them. Unique Quotient Applications are now the centre of the business world and Riverbed relies on them to reach the customers, build products, automate back-end business processes, and perform almost every task critical to ...

A T Rajan Chief Marketing Officer Ricoh India Ltd With time transformations happen and this transformation leads to innovation that strives to serve mankind with services they probably would not have thought till some years back. Ricoh, known by many as a brand specializing in A3 size Multifunction Printers and Photocopiers, or even Facsimile machines, is one of the few companies that has brought this transformation in its products and has successfully evolved with time. A market leader in this area of products that spearheaded the era of office automation and provided significant gains in productivity, Ricoh with time has evolved its products and solutions into total Printing and Documentation Management Solutions, including Managed Document Services.  Ricoh is a global technology company with worldwide sales of approx 2 trillion yens (23 billion US dollars), employing more than 100,000 employees, in approximately ...

To redefine the smartphone experience with technologies including HTC BlinkFeed, HTC Zoe and HTC BoomSound,  HTC  has released a compact version of HTC One. The new version is named as  HTC One mini . Distilling the iconic design of the HTC One, this new addition to the family combines a 4.3” display and powerful dual-core 1.4 GHz processor. It runs the latest version of Android with HTC Sense, bringing HTC’s flagship mobile experience to style-seekers who demand premium looks and performance. Faisal Siddiqui, Country Head, HTC India , stated, We are proud to be behind the market’s leading smartphone and now, with the addition of the HTC One mini, the best smartphone family in the world. The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale. The smartphone sports a 4.3” High Definition 720p screen, the HTC One mini boasts HTC’s unrivalled design credentials. Available i...

Michael Tsang President & Managing Director Rapoo Technologies Ltd.  Looks like this peripheral company Rapoo has made it a habit of always being an edge over with its brilliant products from the very beginning. As one of the most influential brands in the current Chinese market, Rapoo was listed on Shenzhen Stock Exchange in May 2011. In order to provide more users around the world with access to their products and services, Rapoo launched its global market strategy in 2011. Sunil Srivastava India Sales & Marketing Manager Rapoo Technologies Ltd. RAPOO established in 2002, was founded by Michael Tsang as an ODM provider in China. It announced its first 2.4G wireless mouse (7100) in 2007 which created record sales of 100,000 units in one month. In 2008, Rapoo launched its first “plug-and-forget” nano receiver for wireless products and introduced Blue-ray Engine Mouse with pro...

R K Bahuguna, Chairman & Managing Director, RailTel Corporation of India Ltd. In India, anything associated with Railways is viewed as prestigious. Same is the case with RailTel. Thanks to its lineage with the “Railways” carrying more than 25 million passengers daily, RailTel exudes prestige and confidence. Since its inception in 2000, this telecom entity has been more of a carrier-to-carrier service provider, providing various telecom and associated infrastructure services to all major telecom operators of the country. However, RailTel has always been in the forefront in adopting and rolling out the best-in-class network technology in the country – be it MPLS-based network in 2005-06 or NGN-based Voice switch in 2007-08. Based on these services, RailTel forayed into Enterprise segment for various IP-enabled services.  Unique Quotient “RailTel”, as a brand, invokes faster recognition in the market due to its l...