Toshiba is famous worldwide as a diversified manufacturer . |My Brand book
Sivakumar N.
Vice-President – Strategic Marketing, Product Management & Services - D S Division, Toshiba India
Toshiba
is famous worldwide as a diversified manufacturer and marketer of
advanced electronic and electrical products, spanning information and
communications equipment and systems, electronic components and
materials, Internet-based solutions and services, industrial and social
infrastructure systems, power systems and household appliances. Toshiba
commenced its operations in India in 1985 through a liaison office,
followed by setting up Toshiba India Private Limited (TIPL) in 2002.
Right
from introducing the world’s first industry standard Notebook PC in
1985, or launching world’s first Notebook PC with an internal HDD to
launching world’s lightest Notebook – Portege Z830, Toshiba has always
set and upped the benchmarks for the industry and is committed to being a
creative leader in new markets and becoming a truly No. 1 business,
going forward.
Unique Quotient
A
user can be overwhelmed by Toshiba products which have the potential of
instilling a sense of pride and assurance in them. Apart from getting
first-to-market expertise, they can achieve a whole new sense of what
you can achieve. Toshiba started it by debuting the first mass market
laptop in 1985 and continued with a constant stream of cutting-edge
products ever since.
Toshiba has
been able to create brand hierarchies that define common and distinct
brand elements among various nested products. The company has reinforced
its brand equity over time, through marketing campaigns that
consistently convey the synchronized communication that Toshiba’s brand
values reflect – Innovation, Quality and Reliability. The brand equity
gets further enhanced through communicating the innovation in product
design, manufacturing and quality excellence.
Competitive Advantage
Quality
is of prime importance for Toshiba. The quality of their products and
the unmatchable quality of their after-sales service give customers the
reason to buy a Toshiba product. Toshiba spends billions to help
millions. While most companies spend millions on advertising. Toshiba
ploughs more of their profits back where it really counts – into
constant research, painstaking design, plus endless testing and
re-testing. In fact, Toshiba Corporation typically spends billions of
dollars annually on R&D to keep pushing the limits of what laptops
can do.
Feats Fetched
Toshiba
follows the tradition of creating features that add meaningful value to
customers and add extra convenience to them in their daily schedule.
Staying ahead of the curve, the company comes with the products that
represent innovations.
Product Suite
* Laptops
* Audio Visual Products
* Semiconductors
* Office Automation
Did you know?
* Along
with the world’s first mass market laptop computer, Toshiba also
debuted the first colour TV with black stripe-type cathode-ray tubes
back in 1972.
* Toshiba celebrated 25 years of Innovation in Laptops in 2010.
* Toshiba
has unwrapped many other originals too – like the first DVD drive and
colour monitor in a laptop, plus the first 4-in-1 audio video laptop,
just to name a few.
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