My Brand Book - First Brand Book on ICT Industry

Sandeep Ramani, Co-founder & COO, Envent Built to create a niche in the humdrum world of wired and wireless gadgets, Envent’s wide variety of product range caters to all age groups - from 5 to 50 years. Envent as an organization is run and owned by professionals. It started with IT Peripherals and Mobile Accessories and then added another category Lifestyle Extra’s during the course which gave the company a very good traction with the consumers. In the coming days, Envent aims at launching a wide category of Consumer Electronic products to create a wow effect on the customers. Unique Quotient Innovation is Envent’s power in terms of technology, ergonomic design and also in terms of aesthetic values. Envent offers a wide range of innovative products and exhilarating designs to give Telecom, Computer and consumer electronic users a seamless integration in their homes, cars and on the go. Competitive Advantage Envent off...

Anuj Jain Managing Director Eurotech Technologies Private Ltd. It is through an innovative approach taken by Eurotech that they have grown today along with the industry. Over the years, they have maintained this lead by constantly innovating and utilizing emerging Networking Technologies to provide their customers with a superior product line. They are engaged in the development of Network Infrastructure products (both active and passive) and have created a successful IT brand “BestNet”. Optimally positioned to address the unique demands of Networking and Communications requirements of enterprises across all the industry verticals, Eurotech undoubtedly has come a long way. Both “Eurotech Technologies” and “BestNet” brands are known worldwide and they are inspired and dedicated to attain customer satisfaction. The brand was also recently honoured as the fastest-growing Brand in IT- Passive Products...

Hemal Patel MD & CEO, Cyberoam Technologies Pvt. Ltd Starting its career as one of the few product companies of India, Cyberoam has scaled new heights in a short span of time and ventured into territories where others fear to tread.  Today, the company sells and distributes their products, marked by constant innovation, in 125 countries. With just one deployment a day in 2008 to multiple deployments in an hour today, Cyberoam, headquartered in Ahmedabad in Gujarat, has, indeed, come a long way. Cyberoam came into being with the aim of developing security software. With the passage of time, it moved on to offer variants of their products for different market segments. Today, Cyberoam boasts of around 20 product variants in hardware as well as virtual forms and these cater to the needs of SOHO, SMBs and large enterprises.  Synonymous with Unified Threat Management appliances, Cyberoam also offers Cyberoam ...

W. E. Wroldson, Managing Director, CP PLUS GmbH & Co. KG Every product of CP PLUS, the latest Global offering from CP PLUS GmbH & Co. KG., brings together the passion for quality and security. From retail to public spaces, special events to offices, airports to homes, the CP PLUS product range has solutions for every application. Today in over 40 countries around the world, security experts rely on CP PLUS to complement the service they provide to their clients. Uniquely designed to blend into their environment, CP PLUS products provide flawless performance which are cost effective as well as reliable. With offices in Germany, Czech Republic, UAE, Taiwan, Hong Kong, China and India, it ensures that all its brands are always available across the globe which includes Indian subcontinent, Middle-East ASIA, South Asia, South-East Asia, East Europe, Russia, South America and Africa. It cater...

M. A. Mannan Country Manager Corsair Memory India Corsair started as a memory (Dram)-based company with focus on gamers and enthusiasts and for someone looking for quality-based products to rely on, and easily evolved into a components company by taking serious feedback and demand generated by Corsair brand followers. Over the last years, by closely listening to the market demand, Corsair has supplied end-users with excellent computer components, for those who wish to build their DREAM PC, they can rely on Corsair to supply them the best. The company has also extended to gaming gears, widening its targeted customers. Unique Quotient Corsair as a brand talks directly to its dedicated customer base of gamers and enthusiasts. Corsair being a gaming-oriented company, it needs to connect to the gamers and enthusiasts to understand their needs and wants to make those world-class products. Similarly whe...

Prosenjit Sen, Director - Channel Sales, BlackBerry, India Even Research In Motion (RIM), the Canadian company that makes the BlackBerry, has renamed itself after the name of its marquee product: BlackBerry. This shows the power of the brand that is BlackBerry. Credited with ushering in the era of “Mobile Computing”, BlackBerry has gone through several evolutionary transitions and is the preferred smartphone of choice in many parts of the world. Targeted at the corporate market, it started as an exclusive manufacturer of smartphones for enterprise users before proliferating gradually into the consumer segment. It is being stated by the tech specialists that, with the introduction of BlackBerry 10, the company seems to have solidified its position as a technology leader in the evolution of smartphone operating systems by ushering in the era of “Mobile Computing”. Unique Quotient Of late...

Manish Mahotra, Marketing Director, Belkin India Private Limited From a humdrum garage to across the globe, spins the success route of Belkin. The company has since then grown and has even made it to the Inc. magazine’s list of 500 fastest-growing private companies in the US. Belkin plays across a wide range of product categories that are meant to make life convenient at home, in office and on the go. From Smartphone and Tablet accessories to AV cables to Networking & entertainment products it meets a wide range of consumer needs. Belkin strongly believes that with the new technology, there is also a need for accessories to go with it that enhance the user experience to next level. Since nearly everyone of every generation has technology as part of their lifestyle, Belkin has become the accessory provider for everyone. Belkin’s partnerships with Apple & Samsung has helped in it’s growth. It’s Indian subsidiary starte...

Saurabh Singhal, Director-Marketing, Avaya India and SAARC Intrinsically, Avaya was the enterprise group of Lucent Technologies, which had evolved from AT&T. So, the history goes back to the creation of the Bell Labs and the early days of telephony. In 2000, Avaya was spun off from Lucent. In 2001, Avaya introduced IP600 – its first IP PBX. After a slew of path-breaking products, Avaya acquired Tenovis in 2004 for $370 million and Spectel for $103 million. Avaya also invested in Tata Telecom as a majority interest. In 2007, private equity investors Silver Lake and TPG took the company into private ownership. 2009 saw a very important step for Avaya with the acquisition of the Nortel Enterprise Solutions business for $933 million. This acquisition significantly strengthened Avaya’s portfolio, customer base and partner ecosystem. Avaya has continued to grow both through its own innovation engine and through acquisition, and...