My Brand Book - First Brand Book on ICT Industry

    Ravi Swaminathan Managing Director AMD India Brand Vision As a semiconductor design innovator, AMD is leading the next era of vivid digital experiences with its groundbreaking Accelerated Processing Units (APUs), server computing products and superior graphics technologies. AMD powers a wide range of computing devices, embedded solutions, gaming consoles, industry-leading cloud computing and virtualization environments as well as a variety of solutions ranging from game consoles and PCs to supercomputers. Brand loyalty Brand relationship begins with a choice, where customers have more products, services and channels than ever before. Branding is a very important element of AMD’s sales and marketing strategy. It has, therefore, become all about addressing the “what’s in it for me” question for different stakeholder groups by using simple, consistent and clutter-free communication techniques. AMD strives to offer its consumers the best opportunity to engage w...

Vikas Vashisht (Head – Marketing & Communications) Alcatel-Lucent India Brand Vision Synonymous with modern day communication, ‘Alcatel-Lucent’ brand stands for a company which is an IP Networking & Ultra-Broadband specialist. Evolving technologies and end consumer’s appetite for differentiated services in an environment of intense competition make it imperative for Alcatel-Lucent to understand the unique requirements of each of its customers. Equipped with an unparalleled heritage of innovations to meet the challenges of the connected world, Alcatel-Lucent continues to maintain its leadership across telecommunication domains including IP, Optics & GPON. The company believes in partnering with its customers to align with their business growth strategies which provide both of them with a platform to introduce solutions which are future proof and evolutionary in nature. By leveraging its rich portfolio and best ...

Kiran Deshpande Co-Founder & President Airtight Networks Brand Vision Customers see AirTight as the genuine option for Secure Wi-Fi, though there are better-known brands in the Wi-Fi networking and security industry. AirTight is an emerging but considered a brand that offers true value. AirTight has been inventing techniques and building disruptive products that solve problems that industry will face.  AirTight recognized early that an enterprise-grade Wi-Fi must be scalable, centrally manageable and at the same time be location aware. Lastly, it must not be complex to implement. Controller-based architectures that are in use today do not help much. The company-built Controller-less architecture ensures central manageability, scalability as well as location aware policies. This truly solves the Wi-Fi puzzle for large geographically distributed enterprise. A large enterprise can deploy the same AirTight device at ...

Richard Tan Managing Director ADATA Technology India Brand Vision  Built to create a niche in the humdrum of personal storage segment with its innovative designs and product line, ADATA has a product range that caters not only to the personal storage segment but the upcoming personal cloud computing arena as well. Its stylish and cutting-edge storage products not only attract the commoners but the SSDs (Solid-State Drives) are equally preferred by the enterprise community. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. The striking design and the vivid colours of ADATA’s logo reflect the characteristics of the corporate culture and the brand. Like the energy and speed of a hummingbird, ADATA responds to new consumer needs with speed and agilit...

Umang Bedi Managing Director, South Asia, Adobe Brand Vision A creative company at its heart, Adobe strives to develop the most creative work with the most impact. In 2013, the company shifted its business model to Cloud-based and established leadership positions in Digital Media and Digital Marketing categories. With more than 1.4 million paid Creative Cloud subscriptions in 2013, Adobe is all set to drive strong adoption of Creative Cloud in the enterprise. Brand loyalty & Customer relationship Adobe listens to its customer needs and delivers the solutions as per the demands. There is not an iota of doubt that the company is synonymous with innovation and touches the lives of millions of people across the globe. Understanding the needs and wants of its customers and prospects is central to its scheme of things. Engaging experiences to its users and helping them achieve creativity of the top order, the brand st...

S. Rajendran, Chief Marketing Officer, Acer India Brand Value The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’.  Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires. Brand loyalty...

Portronics  has proudly announced the launch of its first Wi-Fi portable scanner in India -  "Scanny 6 Wi-Fi" . The revolutionary new "Scanny 6 Wi-Fi" is the latest one to join the series of portable scanners. Scanny 6 Wi-Fi  pairs with any mobile phone/ tablet or laptop having a Wi-Fi connection, using a browser or an Android / iOS App. Scanny 6 Wi-Fi scans and then sends the scans instantly via Wi-Fi  to the Wi-Fi scan app on the computer, where one can organize, create searchable PDFs or send images to the cloud. It can also send scans directly (wirelessly) to iOS and Android devices with an included App.  The Scanny 6 Wi-Fi runs on rechargeable batteries and can scan anywhere without the requirement of a computer. It not only scans but stores the Scans too, until it is synchronized via USB or Wi-Fi.... See More

Six months after the successful launch of Sony Xperia Z1, the company has further expanded its product portfolio with another top-end smartphone Xperia Z2. Earlier, Sony has unveiled globally Xperia Z2 at Mobile World Congress 2014 in February. The new Xperia Z2 boasts of 5.2-inch Full HD IPS screen. The smartphone is powered with 2.3GHz quad-core Snapdragon 801 chipset with 3GB RAM and runs on Android 4.4 (KitKat). For capturing merry momemts of life, Xperia Z2 is equipped with a 20.7MP camera with Exmor R for Mobile sensor. Other key features include 16GB internal storage, microSD card support up to 128GB, 3,200mAh battery and bluetooth 4.0..... See More

Microsoft Devices has launched the much awaited Lumia 630 with the latest Windows Phone 8.1 OS. Post the Nokia acquisition, Lumia 630 is the first smartphone launched by Windows. The first ever Dual SIM Lumia smartphone comes with a quad-core processor and a ClearBlack 4.5” LCD screen. Available in both single and dual SIM variants, Lumia 630 dual SIM phone will be available in stores on May 14, at a best buy price of INR 11500/- while the single SIM variant, starting last week of May will be priced at INR 10500/-. Speaking at the launch, P. Balaji, Managing Director, Nokia India (A Subsidiary of Microsoft Mobiles Oy) said, “With our Lumia range, we have been successful at showcasing innovation across our flagship devices and then scaling it to more affordable price points. Today, with the Lumia 630, we are introducing people to the best of Lumia and the best of Microsoft, combined with our Smart Dual SIM innovation. We believe the Lumia 630 D...

India's First Brand Book On ICT Industry Lenovo(HKSE: 992) (ADR: LNVGY) has announced the launch of the all-new A526 smartphones in India. The Lenovo A526 is an affordable smartphone designed for users looking for a powerful device to stay connected, watch videos and play games.             Powered by a highly-responsive quad core CPU, the A526 delivers exceptional performance even on the busiest of days. The large, bright 4.5” WVGA display, it sports, is perfect for everything from watching videos to surfing the web other than interacting with friends on the social media. The smartphone is also ergonomically designed to look good and feel really comfortable in the hand. “Out of the 876 million mobile phone users in India, about 10% of the users own a smartphone. However, today there is an influx of devices specifically targeted at this untapped segment in the fast-growing markets like India. With...

Top Notch Infotronix under the brand ‘ZEBRONICS’ has launched multipurpose Bluetooth speakers for students - Zebronics Closic . Closic speakers are compact to look at and targeted towards students and home-makers with its inbuilt digital alarm clock. Closic speakers can connect to any music device through Bluetooth in the range of 10m. Closic supports mp3 and wma music formats. Pradeep Doshi, Director – Sales for Zebronics said, “We design products to suit the entertainment needs of maximum customers. Closic speakers make their way and land comfortably on any flat surface of kitchen, dining table, study table, party room etc. to provide continues entertainment. Partners would be very excited to extend this model to their customers in the upcoming holiday season.”…….. See More

Toshiba  has announced new additions to the AL13SX series of enterprise hard disk drives (HDD) – the AL13SXB and the self-encrypting AL13SXQ. With a 2.5-inch form factor, the AL13SXB and AL13SXQ have 15mm z-height and spin at speeds up to 15,000 rotations per minute (RPM), making the AL13SX series ideal for mission critical enterprise storage applications. The AL13SX series  comes in 300GB, 450GB and 600GB capacities, and delivers the highest performance available in 600GB capacity while supporting industry standard 512n sector lengths in a power and space efficient 2.5-inch form-factor.  The 4K native sector and 512e emulation models of the drives include Toshiba’s persistent write cache technology for improved data integrity and performance. Overall, the AL13SX series supports higher storage density, saving rack space and reducing mission critical storage footprint and operational burden for enterprise customers……. See More

Seagate Technology has announced the second generation of its sleek external storage lineup, Seagate Backup Plus Slim . With a svelte compact design and superspeed USB 3.0 interface, the 2TB Backup Plus Slim drive is the ideal storage solution to aggregate and back up valued photos, videos and other files despite being spread across numerous devices, social networks and personal computers. This new offering includes the backup software, Seagate Dashboard, which made the first generation of Seagate Backup Plus drives so popular. The Seagate Dashboard software provides an easy one-click backup solution, but can also be set as a scheduled backup up as needed. Additionally, the Dashboard software will back up Facebook and Flickr albums to ensure that even video and photos shared through these networks are backed up and easy to find. Use the Save and Share features to download and upload content from these social media networks. Even all the photos you have been tagged in can be backe...

HP(NYSE:HPQ) has announced the new HP Designjet D5800 Production Printer, the fastest 60-inch dye-ink production printer in its class, available with improved reliability and robust media handling features. The new printer will integrate seamlessly into existing low-cost print environments and allow copy shops and print service providers to continue using the inks they rely on for their existing HP Designjet 5500 printers. "The new HP Designjet D5800 Production Printer will be an easy fit into environments where print service providers are looking for a robust solution to help them dramatically boost productivity while supporting a wide array of local media," said Javier Larraz, Director & General Manager, Graphics Solutions Business – Large Format Printing Design, HP Asia-Pacific and Japan. Featuring speeds of up to 128 sqm/hr in fast mode and 24 sm/hr in production mode for polypropylene, the HP Designjet D5800 printer will enable around-the-cloc...

Nokia has announced the launch of its new family of Android-based smartphone - the Nokia X in India . The phone runs on the new Nokia X software platform, which is based on Google's Android. However, the other two models in the Series - X+ and XL have not been unveiled yet. Nokia X handset is priced at 8599. The phones under the Nokia X family are not pure Android phones; these phones instead run a variant of Android. Nokia has taken the open-source elements of Android and has pulled in other elements of Asha and Windows Phone to offer its users a different experience. According to company sources, the Finnish handset Major is positioning the Nokia X as a bridge to high-end Windows smartphones under the Lumia brand. “India is one of the fastest growing markets for smart phones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio. We believe Nokia X is a unique combination of Nokia quality and experiences, Micr...

Intending to fulfill its promise of presenting its consumers with the most innovative and advanced products, Panasonic has unveiled its latest smartphone- P31 . This latest offering from the company is developed in-line with the brand’s promise & tag line “Play Life, Ur Way”showcasing its proficiency to innovate and offer its customers with unique software & hardware based features specifically designed for the Indian market. Panasonic P31 is the latest addition to “P” series of smartphones dedicated to the Phablet category. P31 is 12.7cm (5), 1.3GHz Quad Core smartphone, running on AndroidTM 4.2.2 (Jelly Bean) with 8MP Full HD capable Autofocus camera & 2000 mAh battery. The smartphone will be available to consumers in India from the second week of March, 2014, at the best price of Rs.11, 990. With the launch of the Panasonic P31, the company will be introducing its “Play Life” bouquet of features giving the customers a cust...

Alok Bharadwaj, Executive Vice President, Canon India on VARINDIA         Alok Bharadwaj, Executive Vice President, Canon India on VARINDIA        

Ms. Sara H. Basson, Ph.D., Worldwide Program Director, IBM- TJ Watson Research Center       Ms. Sara H. Basson, Ph.D., Worldwide Program Director, IBM- TJ Watson Research Center         

Mr. Deepak Kumar Sahu, Publisher & Chief Editor of Kalinga Digital Media 4th ICT in Education - 2014       Mr. Deepak Kumar Sahu, Publisher & Chief Editor of Kalinga Digital Media 4th ICT in Education - 2014  

Mr. Shantanu Dash from MGurujee giving his introductory speech at 4th ICT in Education Summit 2014 VARINDIA      amily: Geneva, Arial, Helvetica, sans-serif; font-size: 18px; text-align: -webkit-center;"> \