My Brand Book - First Brand Book on ICT Industry

Ganesan Arumugam Director - Partner Channels, VMware India & SAARC VMware is synonymous with virtualization. As the global leader in virtualization and cloud infrastructure, this Palo Alto, California-based virtualization giant accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Today, more than 5,00,000 customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2012 revenues of $4.61 billion, VMware has offices throughout the world and boasts 55,000 partners. In March this year, at a Strategic Forum for Institutional Investors, VMware revealed its strategy and plans to deliver the software-defined data center, expand its hybrid clo...

Jose Antony Country Manager - Channel Sales TVS Electronics TVS Electronics, the pearl of Indian brands, was founded in 1986 as IT Peripherals Manufacturing Company and has today transformed into leading Transaction Automation IT Product and Solution provider. Providing innovative products and solutions to the Indian customers in the enterprises, SMEs, retail, government sector and across verticals, the company is now in an expansion phase of creating more solutions for their end-customers. The company does not rest content just by providing a piece of hardware to the customer needs. In fact, they leverage their understanding of the automation needs of their customers and develop solutions bundling customized hardware and software. Unique Quotient TVS Electronics is part of the TVS group which is more than 100 years old company with values, trust and uncompromising ethics. Unwavering commitment...

Amit Nath Country Manager, India & SAARC, Trend Micro     With Cloud dawns a new era that revolutionizes completely the way people share and make access to digital information. Keeping pace with this new platform, Trend Micro has been long pioneering innovative technologies and services that aim to protect users against threats on new and emerging platforms and devices. While preparing itself, Trend Micro understands that there is no stop to new threats and vulnerabilities and so it remains committed to timely threat intelligence and ongoing innovations that can, in a way, help customers secure data, ensure compliance, reduce costs and safeguard business integrity. Since its inception in 1988, Trend Micro has had its stakeholders spanning across verticals like Enterprise, Consumer, etc. The company, in due course, has built a strong base for each vertical and strengthens the brand a...

To redefine the tablet experience, Lenovo has launched a game-changing Yoga Tablet in the country. True to its name, this multi-mode machine redefines what a Tablet stands for. Based on research which suggests that the usage of gadgets over an extended time period has an impact on our physical well-being, the Yoga Tablet has been designed to aid a longer and comfortable Tablet viewing experience. The tablet includes key features such as hold mode which will allow reading an e-book for hours or checking that recipe while cooking a breeze; stand mode to allow the tablet to stand on a flat surface, making movie-watching a pleasure. Finally, the tilt mode which will provide  a better viewing angle for easier typing, playing games and surfing the Internet. Shailendra Katyal, Director - Consumer Business, Lenovo India , said, Technology is a part of who we are. Therefore, it needs to transition constantly to keep pac...

Sivakumar N. Vice-President – Strategic Marketing, Product Management & Services - D S Division, Toshiba India  Toshiba is famous worldwide as a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information and communications equipment and systems, electronic components and materials, Internet-based solutions and services, industrial and social infrastructure systems, power systems and household appliances. Toshiba commenced its operations in India in 1985 through a liaison office, followed by setting up Toshiba India Private Limited (TIPL) in 2002.  Right from introducing the world’s first industry standard Notebook PC in 1985, or launching world’s first Notebook PC with an internal HDD to launching world’s lightest Notebook – Portege Z830, Toshiba has always set and upped the benchmarks for the industry and is committed to being a creative...

Arati Bam Marketing Head, The Attachmate Group India     The year was 1982 when The Attachmate Group was formed. Ever since then, there has been no looking back and it went on to merge and/or acquire strong brands that resonate with customer success and loyalty. An emphasis on what is important has been very integral to the group right from the very start. A privately-held enterprise software holding company, the principal holdings include Attachmate, NetIQ, Novell and SUSE. Its strategy is to operate as four separate business units that enable it to invest intelligently across the four units. The business units also integrate their solutions sometimes when it requires meeting any specific market demands. Based on the customer requirements, it offers the entire breadth of offerings or can offer robust point solutions to take care of either their short-term or long-term needs. Being a...

To help enterprises safeguard business data and set security policies for end-users at an affordable price, Kingston has announced the release of the DataTraveler Vault Privacy 3.0 (DTVP) secure USB Flash drive as well as the DataTraveler Vault Privacy 3.0 Anti-Virus. DTVP 3.0 provides hardware-based encryption of confidential information and is also available separately with ClevX DriveSecurity powered by ESET antivirus protection. Kingston’s DataTraveler Vault Privacy 3.0 USB Flash drive provides affordable business-grade security with 256-bit AES hardware-based encryption using XTS block cipher mode, which offers stronger protection than CBC and ECB modes. It is the first-to-market hardware-encrypted secure USB Flash drive with USB 3.0 performance.  “Many enterprise organizations take security and protecting confidential information extremely seriously, yet still fail to set or follow all security policies. With the latest DTVP 3.0 security...

Sunstrike Telecom has taken another big leap in the country by launching Optima Smart , its smart, sleek and stylish smartphones and tabs. With the smartphone revolution sweeping India, Optima Smart will offer consumers a whole new range of smart technology phones that keep users active and connected on the go. Sunstrike Telecom’s Rage mobile series is already hugely popular in the rural and semi-urban market centres of the country. With its latest smart technology updated features and most stylish designs, Optima Smart marks Sunstrike Telecom’s foray into the high-end premium market category in India. We are proud to announce our entry in the premium smartphone market in India and we are sure that our innovation-based products will charm their way into the hearts of young Indians. We are confident that we will be successful in replicating the success of our Rage mobile series in this high-end category as well, said Capt....

SP/Silicon Power has introduced a new USB 3.0 swivel drive – Blaze B30 . Featuring the geometric diamond-cut pattern carved on the glossy translucent body, Blaze B30 shines like jewellery and is able to reflect the sparkle through different source of lights. With the built-in LED indicator, the light will illuminate through the outer case, and indicate the data transfer status during use. Blaze B30 incorporates the 360 degree cap-less swivel design with the stainless metal structure. This allows users to use and store with just a thumb push. B30 also enhances its durability of the swivel axis with the four-way positioning rotating technology which avoids any damages or debris on the USB connector from loose axis and provides up to 5,000 times of guarantee usage. Moreover, the upper swivel part is built with unibody metal structure, which allows the total invisibility of the swivel axis and presents a sleeker and edgier look for your storage device. ...

NVIDIA(NASDAQ:NVDA) has introduced the NVIDIA GeForce GTX 780 Ti GPU , which delivers smooth frame rates for gaming at extreme resolutions to this fall’s hottest PC games, including Assassin’s Creed IV Black Flag, Call of Duty: Ghosts and Batman: Arkham Origins.The GTX 780 Ti is GPU powered by the NVIDIA Kepler architecture, the most efficient GPU architecture ever designed, which provides an advanced, low-thermal-density design that translates into better cooling, quieter acoustics and record-breaking performance. The GTX 780 Ti also includes dedicated frame metering hardware to ensure gamers can experience the smoothest, most consistent frame delivery possible. And it supports the new NVIDIA G-SYNC display technology, which eliminates screen tearing,  and reduces display stutter and input lag  the bane of gamers everywhere. As cool looking as it performs, the GPU’s striking industrial design includes an aluminum cover, LED-backlit ...

Top Notch Infotronix under the brand “ZEBRONICS” has introduced its first anywhere-anytime connectivity device, the Zebronics Sonic 3.5G USB Dongle .  The dongle accepts a standard SIM card of any service provider, allowing users to access the internet at high speeds, up to 7.2 Mbps through its built-in 3.5G HSDPA USB modem feature. The Zebronics Sonic USB Dongle works on all 2G/3G networks making it simple for users to swap SIM cards while travelling for their choice of service providers. A simple plug-and-play device, it is supported on major operating systems like Windows 2000/XP/Vista/7/8 and Mac OS, without the need for installation or software CD. Useful value-added features include support for voice calls and provision for a micro SD card (adding memory up to 16GB).   Rajesh Doshi, Co-Founder & Director, Purchase & Marketing, Notch Infotronix ,  said, The Sonic Dongle is our first offeri...

ASUS has launched WL-330NUL router in India to enable quick internet access for travellers and integrates full capabilities in the smallest-sized router produced to date. The device measuring 6.5cm long and weighing 17.5g has been created specifically for customers who travel frequently, especially those who use ultrabooks, smartphones and tablets to get online. The WL-330NUL provides quick secure network set-up and connection sharing with other users and works with multiple operating systems, including Windows 8, Mac OS, and iOS. Vinay Shetty, Country Head  Component Business, ASUS (India) , said, The WL-330NUL has been engineered to offer full-fledged router functionality in a miniaturized form-factor. It operates in multiple modes, including router, Ethernet, Wi-Fi hotspot, and access point. Its flexibility and convenience allow easy internet service sharing across several devices, regardless of whether only wired or wireless connectivity...

With the aim to enable home users with new technology and creativity, Canon India(NYSE:CAJ) has launched five new top range of all -in-one photo printers to their PIXMA lineup to make it as 27 models, utilizing advanced features and design concepts to emphasize wireless and smart device connectivity. These five printers are the flagship PIXMA MG7170, the stylish PIXMA MG6470, the versatile PIXMA MG3570, the affordable PIXMA MG2570 & MG2470. Three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless. The newly launched printers will bring about a technological revolution and Canon has plans to make maximum noise in the market and grow home & SOHO market for Wi-Fi printing in India. Canon will be focusing big on Above the Line (ATL) and Below the Line (BTL) activities to promote the new range of Wi-Fi printers and is planning activities like mall activation, POS material; digital spends etc. ...

To its expanding portfolio of smartphones, XOLO has added one more impressive smartphone - XOLO A600 . A600 will be available in 2 colors - white and black. It comes with a 4.5 inch qHD IPS display that lets you enjoy videos and images from all the angles with an impeccable clarity and just the right color reproduction. XOLO A600 is only 9mm thick that makes this handset look really slim & stylish with its sharp edges and is light to hold. Despite being slim in size this smartphone comes packed with a sufficiently large battery capacity of 1900 mAh, enough to last a full day of heavy usage.   The 1.3 Ghz Dual Core processor and 512 AMB RAM enables running of multiple apps without any lag or delay, and also gives a smoother performance. It runs on Android Jelly Bean v4.2.2. XOLO A600 sports a 5 MP auto focus rear camera and VGA front camera for video calling. It comes a whole gamut of camera features including HDR for getting images with...

RAPOO has introduced the customizable smart touch wheel mouse wireless mouse  RAPOO T120P .   It comes with four directional touch scroll wheel with vibration response, which will be a perfect combination to work with Windows 8. RAPOO T120P works on 5GHz technology with strong anti-interference from Bluetooth and Wi-Fi devices, to ensure stability of wireless transmission. Sunil Srivastava, India Sales & Marketing Manager, RAPOO India , said, RAPOO T120P combines customizable touch technology with traditional mouse, and ingeniously replaces the wheel of traditional mouse with a tiny touch panel.  We are very confident about its stable 5GHz wireless connection which will support Windows 8. This is a funky technologically rich mouse which partners can offer their customers this festive season. RAPOO T120P adopts the ergonomic ambidextrous design, which allows user to handle it smoothly. It is equipped with a 5GHz nano receiver whi...

K. R. Naik Smartlink Network Systems Ltd What started as a PC distribution company some decades back has today grown to become one of the major Computer Networking Companies, and this they made it possible by providing complete end-to-end networking solutions with its huge manufacturing facility, a strong service support network and a well-knitted nationwide sales and distribution network. But even while taking such big leaps, Smartlink never failed to ensure that Active Products remained a part of the company’s core competency in all these years. The evolution curve for Smartlink has been on the rise that clearly reflects the new technology trends and the evolving requirements of the market.  Unique Quotient While taking a cue from the current market scenario that sees numerous new brands flooding the market almost every single day, it is becoming equally important for any company to educate their customers and he...