My Brand Book - First Brand Book on ICT Industry

    Ravi Swaminathan Managing Director AMD India Brand Vision As a semiconductor design innovator, AMD is leading the next era of vivid digital experiences with its groundbreaking Accelerated Processing Units (APUs), server computing products and superior graphics technologies. AMD powers a wide range of computing devices, embedded solutions, gaming consoles, industry-leading cloud computing and virtualization environments as well as a variety of solutions ranging from game consoles and PCs to supercomputers. Brand loyalty Brand relationship begins with a choice, where customers have more products, services and channels than ever before. Branding is a very important element of AMD’s sales and marketing strategy. It has, therefore, become all about addressing the “what’s in it for me” question for different stakeholder groups by using simple, consistent and clutter-free communication techniques. AMD strives to offer its consumers the best opportunity to engage w...

Vikas Vashisht (Head – Marketing & Communications) Alcatel-Lucent India Brand Vision Synonymous with modern day communication, ‘Alcatel-Lucent’ brand stands for a company which is an IP Networking & Ultra-Broadband specialist. Evolving technologies and end consumer’s appetite for differentiated services in an environment of intense competition make it imperative for Alcatel-Lucent to understand the unique requirements of each of its customers. Equipped with an unparalleled heritage of innovations to meet the challenges of the connected world, Alcatel-Lucent continues to maintain its leadership across telecommunication domains including IP, Optics & GPON. The company believes in partnering with its customers to align with their business growth strategies which provide both of them with a platform to introduce solutions which are future proof and evolutionary in nature. By leveraging its rich portfolio and best ...

Kiran Deshpande Co-Founder & President Airtight Networks Brand Vision Customers see AirTight as the genuine option for Secure Wi-Fi, though there are better-known brands in the Wi-Fi networking and security industry. AirTight is an emerging but considered a brand that offers true value. AirTight has been inventing techniques and building disruptive products that solve problems that industry will face.  AirTight recognized early that an enterprise-grade Wi-Fi must be scalable, centrally manageable and at the same time be location aware. Lastly, it must not be complex to implement. Controller-based architectures that are in use today do not help much. The company-built Controller-less architecture ensures central manageability, scalability as well as location aware policies. This truly solves the Wi-Fi puzzle for large geographically distributed enterprise. A large enterprise can deploy the same AirTight device at ...

Richard Tan Managing Director ADATA Technology India Brand Vision  Built to create a niche in the humdrum of personal storage segment with its innovative designs and product line, ADATA has a product range that caters not only to the personal storage segment but the upcoming personal cloud computing arena as well. Its stylish and cutting-edge storage products not only attract the commoners but the SSDs (Solid-State Drives) are equally preferred by the enterprise community. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. The striking design and the vivid colours of ADATA’s logo reflect the characteristics of the corporate culture and the brand. Like the energy and speed of a hummingbird, ADATA responds to new consumer needs with speed and agilit...

Umang Bedi Managing Director, South Asia, Adobe Brand Vision A creative company at its heart, Adobe strives to develop the most creative work with the most impact. In 2013, the company shifted its business model to Cloud-based and established leadership positions in Digital Media and Digital Marketing categories. With more than 1.4 million paid Creative Cloud subscriptions in 2013, Adobe is all set to drive strong adoption of Creative Cloud in the enterprise. Brand loyalty & Customer relationship Adobe listens to its customer needs and delivers the solutions as per the demands. There is not an iota of doubt that the company is synonymous with innovation and touches the lives of millions of people across the globe. Understanding the needs and wants of its customers and prospects is central to its scheme of things. Engaging experiences to its users and helping them achieve creativity of the top order, the brand st...

S. Rajendran, Chief Marketing Officer, Acer India Brand Value The emergence of new age consumers Internet era has inspired Acer’s tagline ‘Explore beyond limits’.  Its innovative products in flexible form factors are empowering consumer to discover newer computing possibilities and constantly push their boundaries. To explore the unique consumer needs and their imaginations with varied influences of one’s culture and regional boundaries, Acer has put in concerted efforts to provide them with offerings that realize their true inner potential. It is this consumer focus that helps Acer develop revolutionary products that are tailor made to suit these distinctive consumer needs and desires. Brand loyalty...