Niti Aayog advises tech firms to use vernacular language to expand reach

Niti Aayog advises tech firms to use vernacular language to expand reach: Amitabh Kant, CEO , Niti Aayog has advised to the growing financial technology firms to use vernacular language to expand their reach. Addressing a virtual summit organized by industry body CII in Mumbai yesterday, Mr. Kant said fintech companies risk alienating audiences and losing steam if they ignore India's diverse set of languages and dialects.

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