Mastercard strives good vibrations with new sonic brand identity

Mastercard strives good vibrations with new sonic brand identity:


Mastercard strives good vibrations with new sonic brandidentity scored with the help of Mike Shinoda of US rock band Linkin Park is now heading for the Grammys and the Brit Awards.  This new melody will play whenever consumers use their cards in physical, digital and voice environments. The news comes on the heels of the company’s recent transition to a symbol brand, dropping its name from the logo and pitching it into the same wordless branding category as the likes of Apple and Nike.
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As payments become invisible across digital commerce, the need for an audio cue to reinforce brand identity becomes increasingly important.

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