My Brand Book - First Brand Book on ICT Industry

Satya Nadella, Microsoft CEO, has announced that his company is planning to partner with the Indian Government to take low-cost broadband technology to around five lakh villages across the country. He also said that Microsoft believes that lost-cost broadband connectivity coupled with the scale of cloud computing intelligence can help drive creativity, efficiency and productivity across governments and businesses of all sizes. This, in turn, will drive more affordable products and services and access to opportunity to all of India.. .See More

While addressing a gathering which was adorned by top Silicon Valley CEOs, Prime Minister Narendra Modi has announced his plans to create more Wi-Fi hotspots. This plan includes 500 railway stations across India. It will be done in collaboration with Google. The Indian Railways brings more than 13 million riders a day to more than 7,000 stations spread across 67,000 miles (108,000 km) of track. And that the lifeline is about to get a small digital upgrade that should help keep people connected.... See More

Prime Minister Narendra Modi, during his Silicon Valley visit, has invited Apple CEO to take part in his “Make-in-India” project by setting up its manufacturing unit in the country. As per the sources, Apple CEO Tim Cook has responded positively. Apple’s largest handset manufacturer, Foxconn has also decided to set up a manufacturing base in India. Cook has expressed his great desire to be a partner in the Prime Minister’s Digital India initiative, which, he thought, was a transformative initiative and could be a real game-changer in India.... See More

Touted as the first-ever visit by an Indian Prime Minster to the Facebook Headquarters, Modi’s visit has raised quite an eyebrow. The fact that top tech bosses of the Silicon Valley are taking keen interest in meeting Prime Minister Narendra Modi and discussing about his Digital India initiative is something that is being talked about. The key Indian entrepreneurs and academicians from the USA cite several reasons as to why this sudden spotlight on Modi has garnered so much interest. One of the entrepreneurs warned that the Indian telecom companies might be staring at trouble if companies such as Google and Facebook succeed in their ambitious projects to provide Internet access all over the world, including India. The tech industry has learned from mistakes made by taxi-hailing company Uber and wants to make sure governments don’t turn in adversaries when traditional industries are disrupted, he furthe...

Top IT Brand in The Category Of Hardware : ADATA The X-Factor ADATA has always been keeping an eye on the changing business scenario and has been adapting to it accordingly. E-commerce in terms of business and mobile computing in terms of technologies are the two key emerging and fast-growing realities in India, according to ADATA. Internally, the company has already had its mechanism to cater to the e-commerce business and today it proudly states that ADATA has been having satisfactory results so far. Its products are backed by an equally overwhelming service and, above all, marketing activities have helped its products to be placed in some of the leading e-commerce portals. On the other hand, it is equally working very strongly with channel partners as well. To cater to both the segments, ADATA has demarcated some specific SKUs for e-commerce and channels separately that have yielded excellent results for the company. MEMORY COMPANY A customer-centric approach ...

Acer is taking concrete steps to drive sales in India which is a strategic growth market for it. Acer ensures that variants of its existing products lineup reach semi-urban towns and cities so that they get to extract true value-for-money from their INVESTMENTS on its products. Acer is expanding its product portfolio into strategic product segments like ultra-flexible 2-in-1 mobile PCs featuring the functionality of tablets and full-fledged Notebooks. Further, it will phase in more high-performance mobile desktop replacements for business and for the booming gaming market. PC and Notebook for SMB Boosting business via social media Acer™s social media strategy is not confined to only leveraging the platform as a means of promoting a product or pushing boxes. Its digital mantra has always been, To be in touch with our consumers. So it covers different aspects of support, experience with the brand and also increases the potential of refining its products…. See More

VMware has announced new End-User Computing innovations for universal application delivery and device management to help organizations transform business processes and deliver a more user- and application-centric experience. VMware End-User Computing solutions help customers bridge from the traditional world of client-server technologies to the new world of mobile-cloud technologies that deliver greater agility, seamless access across user devices and enhanced security. Moreover, with the expertise to help businesses accelerate the upgrade to Microsoft Windows 10 and achieve business mobility, VMware End-User Computing solutions will deliver consumer-grade simplicity, platform heterogeneity and accelerated application delivery for unified endpoint management.... See More

Telecom operators including Vodafone, RCom, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user. Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better..... See More

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel, Vodafone and Reliance Jio Infocomm to spend millions of dollars on advertising over the next few months to grab market share. According to a person who in his previous job helped Bharti Airtel formulate its media plan, it will all depend on what Jio’s plans are. While an advertising war is inevitable, people will see the maximum action when Reliance plays its cards. All advertising will peak at that time.... See More

Bharti Airtel and Ericsson have inked a deal over rollout of 4G (LTE-FDD) network in Delhi. The two companies have also signed an agreement to expand 3G WCDMA network across eight telecom circles in India. Both the agreements are for four years. Ericsson will enable Bharti Airtel to meet growing customer demand for mobile broadband services while delivering superior network performance. On 4G, Airtel subscribers will be able to enjoy an improved smartphone experience, with faster web browsing, downloads, video on demand, and many other services..... See MOre

iBall has expanded its iBall Andi Series with iBall Andi 4.5 O’Buddy. Fuelled by its Android 4.4 KitKat operating system and equipped with a high-capacity battery 1,800mAh battery, the Andi 4.5 O’Buddy is crafted to perfection with its 11.43 cm (4.5?) IPS FWVGA capacitive touch screen that provides users with superior graphics and sharper images. The Andi 4.5 O’Buddy also houses a massive 8MP rear camera and a 3.2MP front camera both with LED flash, making it a great companion for every selfie... See More