My Brand Book - First Brand Book on ICT Industry

Lenovo has launched the ThinkPad 8 tablet for professionals in India. The first-ever Windows 8 tablet from the iconic ThinkPad stable delivers a full PC experience with USB3.0 Dock. Offering a whole new experience for tech enthusiasts, the tablet is equipped with a full-HD screen, Quick Photo Capture combined with 4x Faster Graphics, making it the most sought-after device “for professionals on the go”. Priced at Rs.39,999, the ThinkPad Tablet 8 is now available for pre-order exclusively on Lenovo’s online brand store – TheDoStore. ThinkPad 8 Tab has won over 11 Best of CES 2014 Awards, one of the biggest Consumer Technology exhibitions in the world, and has been termed champions under the Best of CES 2014 Windows Tablet, Best of CES Finalist People's Choice, Best of CES Mobile Finalist categories and so on. Rohit  Midha, Director, Tablet Business Unit, Lenovo India, said, “Lenovo is a global leader in providing innovative consume...

Do More with the HP PartnerOne Program. Go now>> A new style of partner program The new HP PartnerOne. You spoke. We listened. See More

Nikon is pleased to announce the launch of the new D750 digital SLR camera to deliver incredible image quality in an ideal package of enriched features. It enables the freedom of photographic expression with sought-after functionalities of built-in Wi-Fi, tilting monitor, 24.3- mega pixels, 91K-pixel RGB sensor, and outstanding high-speed continuous shooting rate of approximately 6.5 frames per second for both FX- and DX-format, all fitted into a slim and durable body. The innovative D750 challenges the common assumption that the higher a D-SLR’s specifications, the bulkier it becomes. The D750 includes revolutionary technologies designed to offer a strong, lightweight camera without compromising image quality. Its powerful FX-format (full-frame) CMOS sensor and EXPEED 4 image-processing engine are packed into a monocoque structure framed by carbon-fiber reinforced thermoplastics (LFT) and magnesium alloy to provide nimble durability while producing beautiful, balanced shots. Ai...

In its pursuit of democratizing technology by offering innovative solutions, Micromax has announced the launch of Canvas Nitro A310 in India. The new smartphone offers the perfect blend of sleek looks, powerful performance and innovative user interface with a host of inbuilt apps to offer a superior mobile experience. Vineet Taneja, Chief Executive Officer, Micromax, said, “It has been our constant endeavour to listen to Indian consumers for better understanding of their ever-evolving needs. Inspired by specific needs of consumers, Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks.” Delivering a combination of great aesthetics and superior features, the Canvas Nitro is power- packed with a 1....

Microsoft Devices Group has unveiled the Nokia X2 , the newest addition to the Nokia X family of affordable smartphones designed to introduce the “next billion” people to the mobile Internet and cloud services. The Nokia X2 is representative of the evolution of the Nokia X family, delivering an enhanced experience across user interface, hardware and apps. The Nokia X2 offers stunning design, a more visually striking Fastlane and more Microsoft services. It also offers upgraded specifications including a 4.3-inch ClearBlack display, 5MP rear camera with autofocus and flash, and a VGA front camera. "The Nkia oX2 is a compelling choice for the new generation of smartphone buyers providing an enhanced experience across interface, hardware and apps. The enhancements on the Nokia X2 lead to a richer, faster and easier experience designed to introduce the 'next billion' people to the mobile Internet and cloud services," said Sari Harju, Hea...

Lenovo has unveiled the latest A536 smartphone, which is a true match for feature phone users who are looking for an upgrade to a powerful multimedia device. The Lenovo A536 features a vibrant 5.0″ display with capacitive touchscreen offering excellent viewing angles along with integrated sharp 5 megapixel rear camera with flash and a 2 MP front snapper that capture vivid pictures.  A perfect blend of cutting-edge technology and superior functionality, this smartphone comes well-equipped with HSPA+ for fast data transfer. It also sports dual-SIM capability along with 3G, WLAN, GPS, Bluetooth 4 and 1 GB of RAM. In addition, it offers abundant storage, with 8GB of internal memory and a microSD slot for expandable storage up to 32 GB. The Lenovo A536 puts the most up-to-date Android 4.4 KitKat experience in the palm of your hand, powered by a 2,000 mAh battery for a responsive and uninterrupted performance. Running on Quad-Core 1.3 GHz processor, the Lenovo A536 is sturdy,...

XOLO has launched the Play 8X-1100, a true entertainer for complete mobile entertainment and console-like gaming experience.  Optimized for mobile gamers, this 1.7 GHz Octa Core device is powered by 700 MHz Mali 450 GPU, 2GB RAM and a Gyroscope for 6-axis motion sensing HD gaming experience. XOLO Play 8X-1100 runs on Andorid 4.4 KitKat OS and sports a 5-inch HD IPS display, protected with CORNING Gorilla Glass 3.Adding to the gamers’ delight, Play 8X-1100 allows access to XOLO’s exclusive gaming zone- XOLO Play Zone where user can choose, download & Play from huge collection of HD games. Apart from free games, user has access to HD (paid) games as well. All these paid games are available at discounted rate as compared to Google Play, exclusively on XOLO Play Zone……………. See More

IDC predicts the SDN global market to be around $3.7 billion by 2016 from a $360 million at present. While globally it has created quite a hype, it being in its maturity stage has not been able to create the wonders yet in India. Will its uptake rise with time? Software-Defined Networking (SDN) used to be a relatively new term a year back. The adoption rate is still not the highest but is believed to soon attract the attention of customers who are looking for scalable data centers and mobility. In terms of the market size in India, Gartner states that server, storage and networking market amounts to approximately INR5,300 crore, out of which at least 5–10 per cent must be SDN-centric decisions. “Market adoption, including in India, is at a very early stage, so it’s difficult to estimate. Operators in India are particularly concerned with architecting their networks for advanced mobile backhaul and I believe that SDN will help lay the foundation for more high-performance backhaul...

India may still be far from becoming a major data center hub globally but when it comes to adoption of latest technologies, the country has always remained as the front runner. Shekhar Dasgupta, Founder – Greenfield Software talks to VARINDIA more about the software and how its awareness among customers has slowly taken off - DCIM, as Shekhar Dasgupta, Founder – Greenfield Software puts it is the ERP for the data center that helps to allocate and optimize resources like power, space, cooling, networks and IT resources. But most importantly, it helps preventing wastages. “A key objective of a data center is to have it constantly uptime (99%), which means you need to have huge amounts of redundancy. When it comes to datacenters, redundancy denotes how much extra or spare power the data center can offer to its customers as a back up during a power outage. You will find the term n+1, where n stands for need. So likewise, on the basis of your requirement, you will be needing n+1,...

Aimed at further connecting and integrating Fortinet’s security and wireless platforms for retail, branch offices and distributed enterprises, Fortinet has unveiled six new products. As part of Fortinet’s broad Connect and Secure solution, Fortinet’s new FortiGate Unified Threat Management (UTM), FortiWiFi and FortiPresence analytics products combine unparalleled threat protection, analytics, wireless connectivity and centralized management capabilities.  This allows distributed organizations to better adhere to compliance regulations and analyze customer behaviour to compete more effectively in the marketplace. “The launch of Fortinet’s new UTM appliances accelerates the company’s long-term vision for a secure and connected environment for retailers, and other distributed enterprises,” said Rajesh Maurya, Country Manager, India & SAARC, Fortinet. “With increased integration between Fortinet’s UTM features, wireless access points and analytics software, distributed enterp...

Kobian has announced the launch of M830G tablet – a new addition to the mTAB Star lineup. It is equipped with a 7-inch high-definition display panel with resolution of 1024 X 600 pixels that brings amazing multimedia experience. The tablet runs on Android 4.2 Jelly Bean (soon upgradable to KitKat 4.4) features dual-SIM, voice calling functionality and users can access internet through 3G and Wi-Fi. Transferring data is made easy with Bluetooth and micro USB.The tablet delivers a seamless performance with the high-end MTK Chipset and Dual Core processor clocked at 1.2 GHz. It is powered by inbuilt 1GB RAM and 8GB internal storage which is expandable up to 32GB through micro SD card. With 3G connectivity and calling facility, Wi-Fi, Bluetooth connectivity M830G also houses Dual camera for quick selfies and capturing moments and video. Equipped with features like Video Calling, inbuilt play store, FM and GPS, Mercury mTab star – M830G weighs only 320gm and elegantly designed black body...

  Smartlink Network Systems under its brand DIGISOL has announced the debut of Next- GenerationAC750 Wireless Dual Band Broadband Router – DG-BR4400AC.  It is a Dual Band Wireless Router with speed supporting up to 733Mbps and two separate LEDs indicating 2.4GHz and 5GHz frequency bands for easy identification of the connected wireless network. With the Indian internet space realizing presence of more and more devices, multiple wireless devices cause interference and become a hindrance in the smooth functioning of wireless network. Smartlink’s DG-BR4400AC router’s dual band is an effective solution that helps for better performance of the network. Also, the router’s inbuilt gigabit Wi-Fi speed allows faster download of content and quick streaming of large video and music files   ................. See More

The 2014 election manifesto of the  Bharatiya Janata Party (BJP)  outlined how innovation, research and technology can transform India into a superpower by empowering, connecting and binding all stakeholders. The decisive mandate given to the BJP-led National Democratic Alliance, under the leadership of  Narendra Modi , in the general election marked a paradigm shift in the Indian political landscape; the people of India reposed their complete faith in Prime Minister Modi and his team. Finance minister Arun Jaitley  and his team must be complimented for taking forward the visionary BJP manifesto and turning it into actionable budget proposals, and also for setting the direction towards building a “Digital India” where innovation, research and technology will play a major role. Rural broadband and e-highways A pan-India programme called  “Digital India”  has been proposed in the 2014 budget to bridge the divide between digital “haves”and “have-n...

Panasonic India to Launch Eluga Series of Smartphones Taking innovation to a new level, Panasonic has introduced its world-renowned smartphone series ELUGA"to India. Equipped with superior hardware components, the ELUGA smartphone series is known for its design, superior build quality and unique user interface for single-hand operation.   ELUGA U is Panasonic’s first device of the series and has a 12.7cm (5) IPS HD (720x1280) display with Corning Gorilla Glass 3 integrated as an On-Glass solution. It comes with Android 4.4.2 (KitKat) running on the powerful and power-efficient Qualcomm Snapdragon 400 processor featuring quad-core CPU, Qualcomm Adreno GPU and low-power display engine for beautiful visuals, and support for  2GB RAM and 16GB in-built storage. Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies Inc., a wholly-owned subsidiary of Qualcomm Incorporated. The Stylish Play, ELUGA U has been designed keeping in ...

Apple iPod Touch 16GB Fifth-Generation is now available with Infibeam.com. The Fifth-Generation Apple iPod Touch comes loaded with new features to enhance the user experience. It will be available for INR16,900/- only. It has a 4-inch retina display and has a display resolution of 1136x640 pixels and a pixel density of 326ppi. This iPod has been powered by Dual-Core A5 Chip which doubles the power and speed of the iPod. It also has a 5MP iSight Camera that has been equipped with many new three features like point and shoot camera, tap to focus, face detection and a lot more that will make photography experience more exciting. With Panorama user can capture the best sweeping shots....... See More

Expanding its product portfolio further in India, Samsung Electronics has announced the launch of three new smartphones – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT in India. With the launch of these new devices, Samsung has expanded its sub-10k category to seven devices. Samsung has introduced the new devices with an attractive offer of free internet from Vodafone for the first six months. This data offer of up to 200MB per month will eliminate the initial data cost incurred to the user, giving consumers the liberty to experience internet at no additional cost through Samsung smartphones. Asim Warsi, Vice-President – Marketing, Mobile & IT, Samsung India, said, “Samsung is committed to offer the best in technology and innovative products at an affordable price to the consumers. We believe in cutting across language and data cost barriers to ensure every consumer has access to the world of smartphones. Especially created for the Indian market Galaxy Star ...

Data Center There was so much activity in the data center arena in 2013 — from innovative approaches to reducing data centers’ environmental impact to the software-defined-everything trend — that it would be foolhardy to try to sum up all the data center trends to watch for in 2014 in a single post. However, one of the most persistent trends of 2013 was the steady stream of alternative methods for powering and cooling data centers. And this is going to lead the way ahead in this space. Shrirang Deshpande, Director, Data Center Business, Emerson Network Power in India Shrirang heads the role as a data center head at Emerson Network Power in India. A significant part of his job is to evangelise technology concepts and best practices related to energy efficiency and how companies can create more efficiency within their data center operations. Creating awareness amongst customers and other stakeholders is a prerequisite to ensure they understand about the products for their IT infras...

BYOD As businesses are in the process of allowing employees to bring their personally owned computers, smartphones and tablets into the workplace and access corporate applications, the popularity of BYOD is increasing fast. This will allow application availability at anytime, from anywhere, and will help business slash procurement costs. However, the increasing popularity of these devices will create several problems for IT departments as they attempt to mitigate risk, and this signals a tough future for the PC and laptop manufacturers. When it comes to BYOD, one of the most overriding threats is the loss and theft of these devices. Edgar Dias, Regional Director, India, Brocade According to Edgar, BYOD and the explosion of data (especially video content) are causing many new challenges as the amount of data becomes too big to handle in terms of getting value from it and in defining a strategy. Enterprises will go back to the basics in 2014 and ask fundamental questions of their ...

Manish Sharma, Managing Director, Panasonic India In his capacity as the Managing Director of the company, Manish Sharma plays a critical role in setting technology and commercial strategy for Panasonic. Manish works with his R&D team to set the technology roadmap and also with the sales andmarketing team to set yearly tactical plans. His career has spanned from hands-on R&D operations to strategic planning and policy making. According to him, an evangelist is someone who is brutally honest about the product and is out there to tell the truth, even if sometimes it means not making a sale. As an evangelist, Manish gives his team the freedom to experiment, and ultimately brings to life those groundbreaking innovations that will inspire more innovations. For Manish, his role as an evangelist starts with having a strategy that fuels growth through technological innovations which are extremely vital to survive. Through his journey, he has tried to understand the Indian consumer dur...

VIRTUALIZATION With the passage of time, virtualization is all set to play a bigger role as IT organizations morph into more and more of a services management framework. Many companies are quickly realizing the value in moving to virtualization. Virtualization has been commoditized. Fast becoming a natural way of doing business, today it is less about the process and more about the business enablement of what virtualization allows the clients to do that they couldn’t do before. Virtualization, mobility, internet applications and security and storage are like the backbone of information technology and are here to stay. Sridharan Mani, CEO & Director, AMI Sridhar’s strong focus is on creating and delivering product and service solutions on emerging technologies and trends in healthcare and cloud. The objective of orchestration would be to have a completely automated self-service also while trying to integrate multiple tasks. The role of Sridharan in AMI is to identify the n...

CLOUD COMPUTING It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years. Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data. However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more ac...

CLOUD COMPUTING It can be said without a shadow of doubt that transition of cloud computing from being the latest industry buzz word to an accepted operational expenditure is nearing completion. Cloud has emerged as an IT service that businesses, both enterprises and SMBs, have already adopted or are in the process of evaluating its adoption. The adoption of cloud computing by SMEs is also increasing at a greater pace. According to a survey, it has been found that the number of companies with 10 or fewer employees adopting paid cloud services will triple in the next three years. Concerns around understanding security requirements for cloud services are top of the mind for nearly half of business and technology executives in India. More than half of those surveyed also indicated that they are concerned about how to secure and consume big data. However, for all the benefits cloud computing provides, it cannot be said to have foolproof security. The very nature of cloud makes it more acc...

SOCIAL COMPUTING Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly. Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Rajesh Patil, Manager, Solutions Consulting, Adobe India Playing a vital role in Adobe India’s GTM strategy, Rajesh Patil leads a team of evangelists who connect with the customers, provide them with demos and trainings on new features, understan...

SOCIAL COMPUTING Social computing is also playing a very important role as it is much easier to connect to an increased targeted audience through social media than any other traditional methods. With the advent of Facebook, Twitter and other social media sites, larger enterprises will try to use those for their benefits. The IT industry needs to shape up to accommodate the IT demands for social media effectively and quickly. Adaptation of social media platforms continuously introduces an additional set of vulnerabilities towards the consumer segment. Also, when many technology trends and technologies combine, they have a much greater impact. Hence, implementing the right security needs in such situations becomes a complicated task. Jagannath Patnaik, CEO, NNR IT Solutions Looking at the statistics, India has over 170+ million people online at present and this number is set grow to about 330 million by 2015. The increasing adoption of the internet is largely driven by citize...

PNY (“PNY”) has launched the release of HP’s first-ever USB 3.0 flash drive for external storage solution. The HP x705w is ideal for computer power users, business users, delivering lightning speed transfer rates up to 80MB/s read and 30MB/s write, for the quick transfer of digital files, high-resolution graphics, audio/video files, documents and more. Encased in a smooth, high-grade metallic case, the HP x705w is a durable storage flash drive that is shockproof and dustproof. Special attention has been paid to the design aspect as there is a special dimpled area to securely hold the drive between the thumb and index finger while plugging in or pulling out. A similar dimpled texture exists on the cap for the same purpose. It is painted in a rich black colour adds an elegant and professional appeal. The HP x705w USB 3.0 is also backwards compatible with USB 2.0 enabled computers and notebooks, as well as other USB 3.0 models…….. See More