My Brand Book - First Brand Book on ICT Industry

CP PLUS: Revolutionizing the Security & Surveillance Market in India : As India’s No.1 security & surveillance brand, we plan to continue working on delivering the best

Compuage looks at catering to the dynamic requirements of its consumers : Distributors are often known as the ones not putting in much effort for building brands as their on

Commscope helping customers future - proof their datacenter investment : Bandwidth demand is exploding, while latency requirements are shrinking. To keep up with this trend,

My Brand Book | MOST ADMIRED BRANDS 2018 : brandbook descriptions

My Brand Book | MOST ADMIRED BRANDS 2018 : brandbook descriptions

Made In India Brands : Amara Raja Power Systems Limited : Battery Chargers, LT Panels, C&R Panels, Integrated Power Supply, PCB Assembly, Electronic products Assembly and Testing

Numeric Power Systems Ltd. :  UPS Systems (LI SW Series, LI Series, 600 EX), Home Power Products (HP

Jyoti Chopra, Director - IT Glaze : A CIO should be able to turn the vision into an executable strategy

Vishwajeet Singh, CIO & Vice President – Delivery, Aptech : IT complementing business will help organizations to keep up with the pace

Byju joseph, CTO - Future Generali India Life Insurance Co. Ltd : CIOs can actively contribute to an organization’s growth in the current technological scenario

According to the latest reports, Bharti Airtel's tower   Infratel and Indus Towers have decided to merge their companies to create one entity. With a combined revenue of around Rs.25,360 crore, and 1.63 lakh towers across 22 telecom service areas of the country, this new pan-India tower company, which will be named Indus Towers Ltd, will easily become the world's largest tower company. However, as per the reports, Bharti Airtel is planning a stake sale in the new tower company that will be formed after the merger.The company in a regulatory statement said, "The board has decided to engage with the potential investors for evaluating a strategic stake sale post the completion of the merger." Click For More Details

TECNO Mobile has added yet another marvel to its Camon series with Camon i Sky. Targeting the millennials, Camon i Sky reiterates the brand promise of “Best in any light” camera smartphone with Full View Display.   Further elaborating on the launch, Gaurav Tikoo, Sr Vice-President – Marketing, TRANSSION India, said, “The launch of Camon i Sky is pivotal in strengthening our portfolio and ensuring that we have robust offerings at key price points. Camon i Sky will be the flag- bearer of superlative camera capabilities. We believe in challenging the norm and creating better experiences whether it is through our products or marketing interventions. The recent Kings XI Punjab association works well as a part of the overall game plan to reach out to the right audience with robust offerings.”  ClickFor More Details # TECNOMobile # Camon   # CamonSeries # Camon_i_Sky # GauravTikoo #MyBrandBook #BrandBook #Smartphone

Detel has announced the launch of Detel D1 Talkey, a phone that has talking feature, especially helpful for people who find it hard to read due to literacy challenges or have limited visual ability. Priced at Rs.699, the new phone is available for purchase exclusively on B2BAdda.com. Click Here For More Details # DetelD1Talkey #TalkingPhone # PanicButton, #SoSAlert, #DualSIM, #Bluetooth, #DigitalCamera, #CallBlacklist, #GPRS, #webBrowser, #wireless,  #FM #Brand Book, #MyBrandBook, #Technlolgy #Media,

BRITZO has launched its smart mobile phone brand ‘iVVO’ in India. The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. The company will also be launching of its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones belonging to ‘Storm’ series. All of the launched products are priced from Rs. 649 to Rs. 5,999 and extend superlative features aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi tethering, facial recognition, shatterproof smartphone screens Click Here For More Details # BRITZO  # smartMobilePhoneBrand # BEATZ, #PRIMO, #SELFEE, #TUFF, #VOLT # WhatsApp # Wi_Fi # smartphone  

Yerha.com has announced the launch of its sleekest GSM phone – Reinvent. This ultra-slim dual-SIM phone is the perfect combination of design and style. Reinvent is an ideal choice for those who want an attractive and feature-rich phone as a second phone. This trendsetting mobile is made for technology lovers who are passionate about design.   Click Here For More Details #BrandBook #MyBrandBook #Yerha.com #Technology #News #Magazine #Latest_IT, #Bracking

DataWind has expanded its product portfolio with the introduction of the MoreGMax 3G6 Smartphone, with a 6-inch screen priced at INR 5999 (approximately $90 USD). The phablet was launched by the Mayor of Toronto, Canada, John Tory during his visit to India. John Tory also visited DataWind state of the art Hyderabad during his visit. Suneet Singh Tuli, President & CEO of DataWind Inc. said “Today we’ve added a phablet to our lineup with a huge screen that meets the need of people wanting a rich internet experience on their handset”

Bharti  Airtel  today announced the successful completion of the secondary sale of over 190 million shares of its subsidiary Bharti Infrabel representing 10.3%, to a consortium of funds advised by KKR and  Canada Pension Plan Investment Board  (“CPPIB”) The deal has been sealed for a total consideration of over Rs 6,193.9 Crore (approximately $951.6 million), executed at a price of Rs 325 per share. Bharti Airtel  will primarily use the proceeds from this sale to reduce its debt. Following the closure of this transaction, Bharti Airtel’s equity holding in Bharti Infratel stands at 61.7%, and that of KKR and CPPIB would be at 10.3%.... See More

Reliance Communications has launched its innovative ‘Unlimited Plan’ in a new avatar-the ‘Joy of Holi’ offers-with game-changing added data and voice-calling benefits for all new customers. RCOM’s ground-breaking Unlimited Plan, which changed the dynamics of  mobile  recharges in the country last year, now offers additional data & voice-calling benefits across the 4G, 3G and 2G technology platforms-a first by any Indian telco. With this launch, all new 4G customers of Reliance Communications will get best-in-industry pricing, with 1GB of data access offered at just Rs 49, while 3GB of data access can be availed for only Rs 149, along with free and unlimited on-net local and STD calls, valid for 28 days. Regardless of the type of Smartphone or feature phone being used, customers will get best-in-class data and voice services without any additional recharge or membership-across 4G, 3G and 2G. Further, given the diverse needs and preferences of customers, RCOM has also ...

HTC has unveiled the HTC U Ultra and the HTC U Play smartphones in the Indian market. Both the smartphones come with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail. Faisal Siddiqui, President-South Asia, HTC said, “The launch of the HTC ‘U’ series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial  Intel ligence integration for the discerning customer looking for a premium product with a global appeal”. The HTC U Ultra comes equipped with the dual display, HTC Sense Companion, U Sonic and Voice recognition. The device has BoomSoundTM Hi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel main... See More

  The Game Plan A10 Networks looks at marketing strategies to be depending on quantifiable and data-based analytics to drive decisions relating to customer needs and behaviour, new routes to market, new opportunities and strategies for customer engagement. It is less of an art and more of science as it involves harnessing data-driven insights for decision making. In an era of digital disruption that encompasses all aspects of our daily lives, be it at work or at play, three things are increasingly becoming a critical part of high-tech B2B marketing – content, new media and analytics. Creating, curating and distributing content online to attract the target customer demographic is essential to today’s marketing strategy because the buyer’s journey has evolved. Anyone with a blog and an opinion can garner an online following and could well be an “influencer”. Lastly, one cannot forget the importance of analytics – the ability to harness and interpret real-time data to make cons...