My Brand Book - First Brand Book on ICT Industry

According to the latest reports, Bharti Airtel's tower   Infratel and Indus Towers have decided to merge their companies to create one entity. With a combined revenue of around Rs.25,360 crore, and 1.63 lakh towers across 22 telecom service areas of the country, this new pan-India tower company, which will be named Indus Towers Ltd, will easily become the world's largest tower company. However, as per the reports, Bharti Airtel is planning a stake sale in the new tower company that will be formed after the merger.The company in a regulatory statement said, "The board has decided to engage with the potential investors for evaluating a strategic stake sale post the completion of the merger." Click For More Details

TECNO Mobile has added yet another marvel to its Camon series with Camon i Sky. Targeting the millennials, Camon i Sky reiterates the brand promise of “Best in any light” camera smartphone with Full View Display.   Further elaborating on the launch, Gaurav Tikoo, Sr Vice-President – Marketing, TRANSSION India, said, “The launch of Camon i Sky is pivotal in strengthening our portfolio and ensuring that we have robust offerings at key price points. Camon i Sky will be the flag- bearer of superlative camera capabilities. We believe in challenging the norm and creating better experiences whether it is through our products or marketing interventions. The recent Kings XI Punjab association works well as a part of the overall game plan to reach out to the right audience with robust offerings.”  ClickFor More Details # TECNOMobile # Camon   # CamonSeries # Camon_i_Sky # GauravTikoo #MyBrandBook #BrandBook #Smartphone

Detel has announced the launch of Detel D1 Talkey, a phone that has talking feature, especially helpful for people who find it hard to read due to literacy challenges or have limited visual ability. Priced at Rs.699, the new phone is available for purchase exclusively on B2BAdda.com. Click Here For More Details # DetelD1Talkey #TalkingPhone # PanicButton, #SoSAlert, #DualSIM, #Bluetooth, #DigitalCamera, #CallBlacklist, #GPRS, #webBrowser, #wireless,  #FM #Brand Book, #MyBrandBook, #Technlolgy #Media,

BRITZO has launched its smart mobile phone brand ‘iVVO’ in India. The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. The company will also be launching of its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones belonging to ‘Storm’ series. All of the launched products are priced from Rs. 649 to Rs. 5,999 and extend superlative features aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi tethering, facial recognition, shatterproof smartphone screens Click Here For More Details # BRITZO  # smartMobilePhoneBrand # BEATZ, #PRIMO, #SELFEE, #TUFF, #VOLT # WhatsApp # Wi_Fi # smartphone  

Yerha.com has announced the launch of its sleekest GSM phone – Reinvent. This ultra-slim dual-SIM phone is the perfect combination of design and style. Reinvent is an ideal choice for those who want an attractive and feature-rich phone as a second phone. This trendsetting mobile is made for technology lovers who are passionate about design.   Click Here For More Details #BrandBook #MyBrandBook #Yerha.com #Technology #News #Magazine #Latest_IT, #Bracking

DataWind has expanded its product portfolio with the introduction of the MoreGMax 3G6 Smartphone, with a 6-inch screen priced at INR 5999 (approximately $90 USD). The phablet was launched by the Mayor of Toronto, Canada, John Tory during his visit to India. John Tory also visited DataWind state of the art Hyderabad during his visit. Suneet Singh Tuli, President & CEO of DataWind Inc. said “Today we’ve added a phablet to our lineup with a huge screen that meets the need of people wanting a rich internet experience on their handset”

Bharti  Airtel  today announced the successful completion of the secondary sale of over 190 million shares of its subsidiary Bharti Infrabel representing 10.3%, to a consortium of funds advised by KKR and  Canada Pension Plan Investment Board  (“CPPIB”) The deal has been sealed for a total consideration of over Rs 6,193.9 Crore (approximately $951.6 million), executed at a price of Rs 325 per share. Bharti Airtel  will primarily use the proceeds from this sale to reduce its debt. Following the closure of this transaction, Bharti Airtel’s equity holding in Bharti Infratel stands at 61.7%, and that of KKR and CPPIB would be at 10.3%.... See More

Reliance Communications has launched its innovative ‘Unlimited Plan’ in a new avatar-the ‘Joy of Holi’ offers-with game-changing added data and voice-calling benefits for all new customers. RCOM’s ground-breaking Unlimited Plan, which changed the dynamics of  mobile  recharges in the country last year, now offers additional data & voice-calling benefits across the 4G, 3G and 2G technology platforms-a first by any Indian telco. With this launch, all new 4G customers of Reliance Communications will get best-in-industry pricing, with 1GB of data access offered at just Rs 49, while 3GB of data access can be availed for only Rs 149, along with free and unlimited on-net local and STD calls, valid for 28 days. Regardless of the type of Smartphone or feature phone being used, customers will get best-in-class data and voice services without any additional recharge or membership-across 4G, 3G and 2G. Further, given the diverse needs and preferences of customers, RCOM has also ...

HTC has unveiled the HTC U Ultra and the HTC U Play smartphones in the Indian market. Both the smartphones come with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail. Faisal Siddiqui, President-South Asia, HTC said, “The launch of the HTC ‘U’ series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial  Intel ligence integration for the discerning customer looking for a premium product with a global appeal”. The HTC U Ultra comes equipped with the dual display, HTC Sense Companion, U Sonic and Voice recognition. The device has BoomSoundTM Hi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel main... See More

  The Game Plan A10 Networks looks at marketing strategies to be depending on quantifiable and data-based analytics to drive decisions relating to customer needs and behaviour, new routes to market, new opportunities and strategies for customer engagement. It is less of an art and more of science as it involves harnessing data-driven insights for decision making. In an era of digital disruption that encompasses all aspects of our daily lives, be it at work or at play, three things are increasingly becoming a critical part of high-tech B2B marketing – content, new media and analytics. Creating, curating and distributing content online to attract the target customer demographic is essential to today’s marketing strategy because the buyer’s journey has evolved. Anyone with a blog and an opinion can garner an online following and could well be an “influencer”. Lastly, one cannot forget the importance of analytics – the ability to harness and interpret real-time data to make cons...

Top Ten Brands  We live in a digital age in which the power of innovation to transform our world is all around us. Every year VARINDIA brings its channel leadership survey (CLS) to find out the most admired brands in the Indian IT & Telecom industry that enables our readers to articulate the contribution of their brand along with business results. This annual Readership Survey is conducted in 50+ cities in India, including Metros, A and B class cities in the country. On the basis of the survey result, the top brands and the most admired bands have been chosen, where 15,000 voters have exercised their votes to choose their favourite brand. Since most companies do agree that 80% of their products are being sold by their Partners and VARs, it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. Additionally, the Survey addresses the strength of the brands inside the organization...

Vodafone has announced the launch of its Vodafone SuperNet 4G service in Bareilly in the presence of Dilip Kumar Ganta, Business Head – UP West and Uttarakhand, Vodafone India. Vodafone SuperNet 4G services has also been launched in Agra, Dehradun, Aligarh and eleven other cultural, educational and tourism hubs. Vodafone SuperNet 4G will soon be made available across several other major towns across the circle by March 2017. The state-of-the-art network will enable Vodafone SuperNet 4G customers to access internet via mobile with speeds across a range of smart devices, including Mi-Fi and dongles. Vodafone SuperNet 4G will significantly enhance the mobile internet experience for customers with faster download/upload of videos and music... See More

Google has announced the roll out of Railwire Wi-Fi at Udhagamandalam (Ooty) bringing in high-speed Internet to 100 of the busiest railway stations across India. Over 10 million people who pass through these stations every day now have an access to fast Internet speed to stream an HD video, research their destination or download a new book or game for the journey ahead. With over 5 million monthly users, the Google Railtel Wi-Fi is helping millions of Indians discover the benefits of Internet with 15,000 first time users connecting to the network everyday... See More

LAVA International has announced the launch of Lava X50 Plus. Lava X50 Plus is a testimony to the brand’s value proposition of making aspirational technology accessible by offering reliable products and services. Lava X50 Plus is a holistic smartphone with an excellent combination of space and speed it provides. On this smartphone, mobile application loading is 45% faster, thanks to its 32GB ROM. The smartphone offers faster and seamless mobile apps experience aiding consumers to multi-task easily on their phone. Lava X50 Plus comes at a pocket friendly price of Rs. 9,199/-. Lava X50 Plus is the only device which comes with 32 GB ROM at this price point, which stores three times more data compared to 16 GB ROM providing the consumers with ample storage for music, videos, pictures, applications, and other data... See More LAVA X50 Budget 4G Smartphones Launched in India

ASUS,has announced the availability of Zenfone 3 Max 5.5 (ZC553KL) in India. Priced at Rs.17,999, the stunning smartphone can be purchased on select ASUS Preferred Partner’s retail outlets and all major Online Sales Portals. The 5.2-inch variant (ZC520TL), which was launched along with Zenfone 3 Max 5.5 last month, is already available at Rs.12,999. Keeping in line with ASUS’ “design thinking” philosophy, the beautifully constructed Zenfone 3 Max 5.5 features a 2.5D contoured glass touchscreen in a finely sandblasted full-metal, aluminum-alloy body with brilliant diamond cut chamfered edges. To reduce bulk, the sleek smartphone is surrounded by a 2.25mm bezel that gives it a high 75% screen to body ratio... See More

Airtel Payments Bank today announced that customers will get free Airtel talktime for every rupee deposited. Any customer opening a savings account with Airtel Payments Bank, will get one minute of talk time on his/her Airtel mobile for every Rupee deposited. For e.g. if a customer opens an account with a deposit of Rs 1,000 then he/she will get 1,000 minutes of free talk time on his/her Airtel mobile number. The talk time can be used for calling all over India and this benefit is applicable on first time deposits only. Airtel Payments Bank has rolled out pilot service... See More

Finnish company HMD Global will bring a new generation of Nokia Smartphones in the first half of  2017  , alongside the existing Nokia branded feature phone business. The launch of HMD comes just six months after the company signed a strategic licensing agreement with Nokia, giving HMD exclusive use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years. With a leading position in the feature phone market already, HMD has a significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China from day one. This scale, coupled with a world-class and highly experienced leadership team positions HMD for a truly accelerated start ... See More

Indus Towers, India’s largest telecom tower company is contributing to Digital India and Smart Cities dream by building NextGen towers. With this focus of putting up a robust NextGen Digital services network, Indus Towers today announced their nationwide initiative of aesthetic sites, a unification of world class technology and innovation, location aesthetics and environmental considerations.... See More

Lava International  is betting big on the growing demand for VoLTE (Voice over Long Term Evolution) enabled devices by offering VoLTE on 77 per cent of its smartphones. The company has 17 VoLTE handsets out of 22 4G smartphones offered to end consumers and has gained a leading position amongst the Indian handset vendors having maximum number of VoLTE enabled smartphones. Lava with its vision to make reliable technologies accessible, has introduced VoLTE on all its recently launched smartphones. Further, all Lava smartphones which were launched even 9-12 months back will be upgraded to VoLTE in a few months’ time... See More

Gemalto, the world leader in digital security, is collaborating with Alibaba Group’s YunOS to provide connectivity and security for YunOS – developed by Alibaba Group. YunOS is a cloud-based, data and services oriented Internet of Things (IoT) operating system, widely integrated into IoT devices, as well as chips and sensors across industries. In this partnership, Gemalto provides its Allynis Trusted Service Hub that allows easy provisioning of security sensitive applications throughout the identity lifecycle management. Security is a paramount component in IoT devices as it provides the peace of mind for YunOS customers, such as drivers of connected cars, and users of smart home appliances and mobile devices. This alliance extends YunOS’ vision of a uniform identity framework for disparate IoT applications....  See More