My Brand Book - First Brand Book on ICT Industry

Touted as the first-ever visit by an Indian Prime Minster to the Facebook Headquarters, Modi’s visit has raised quite an eyebrow. The fact that top tech bosses of the Silicon Valley are taking keen interest in meeting Prime Minister Narendra Modi and discussing about his Digital India initiative is something that is being talked about. The key Indian entrepreneurs and academicians from the USA cite several reasons as to why this sudden spotlight on Modi has garnered so much interest. One of the entrepreneurs warned that the Indian telecom companies might be staring at trouble if companies such as Google and Facebook succeed in their ambitious projects to provide Internet access all over the world, including India. The tech industry has learned from mistakes made by taxi-hailing company Uber and wants to make sure governments don’t turn in adversaries when traditional industries are disrupted, he furthe...

Top IT Brand in The Category Of Hardware : ADATA The X-Factor ADATA has always been keeping an eye on the changing business scenario and has been adapting to it accordingly. E-commerce in terms of business and mobile computing in terms of technologies are the two key emerging and fast-growing realities in India, according to ADATA. Internally, the company has already had its mechanism to cater to the e-commerce business and today it proudly states that ADATA has been having satisfactory results so far. Its products are backed by an equally overwhelming service and, above all, marketing activities have helped its products to be placed in some of the leading e-commerce portals. On the other hand, it is equally working very strongly with channel partners as well. To cater to both the segments, ADATA has demarcated some specific SKUs for e-commerce and channels separately that have yielded excellent results for the company. MEMORY COMPANY A customer-centric approach ...

Acer is taking concrete steps to drive sales in India which is a strategic growth market for it. Acer ensures that variants of its existing products lineup reach semi-urban towns and cities so that they get to extract true value-for-money from their INVESTMENTS on its products. Acer is expanding its product portfolio into strategic product segments like ultra-flexible 2-in-1 mobile PCs featuring the functionality of tablets and full-fledged Notebooks. Further, it will phase in more high-performance mobile desktop replacements for business and for the booming gaming market. PC and Notebook for SMB Boosting business via social media Acer™s social media strategy is not confined to only leveraging the platform as a means of promoting a product or pushing boxes. Its digital mantra has always been, To be in touch with our consumers. So it covers different aspects of support, experience with the brand and also increases the potential of refining its products…. See More

VMware has announced new End-User Computing innovations for universal application delivery and device management to help organizations transform business processes and deliver a more user- and application-centric experience. VMware End-User Computing solutions help customers bridge from the traditional world of client-server technologies to the new world of mobile-cloud technologies that deliver greater agility, seamless access across user devices and enhanced security. Moreover, with the expertise to help businesses accelerate the upgrade to Microsoft Windows 10 and achieve business mobility, VMware End-User Computing solutions will deliver consumer-grade simplicity, platform heterogeneity and accelerated application delivery for unified endpoint management.... See More

Telecom operators including Vodafone, RCom, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user. Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better..... See More

The launch of high-speed 4G data services is set to become the next high-stakes battleground for telecom companies, and media buyers are expecting operators such as Bharti Airtel, Vodafone and Reliance Jio Infocomm to spend millions of dollars on advertising over the next few months to grab market share. According to a person who in his previous job helped Bharti Airtel formulate its media plan, it will all depend on what Jio’s plans are. While an advertising war is inevitable, people will see the maximum action when Reliance plays its cards. All advertising will peak at that time.... See More

Bharti Airtel and Ericsson have inked a deal over rollout of 4G (LTE-FDD) network in Delhi. The two companies have also signed an agreement to expand 3G WCDMA network across eight telecom circles in India. Both the agreements are for four years. Ericsson will enable Bharti Airtel to meet growing customer demand for mobile broadband services while delivering superior network performance. On 4G, Airtel subscribers will be able to enjoy an improved smartphone experience, with faster web browsing, downloads, video on demand, and many other services..... See MOre

iBall has expanded its iBall Andi Series with iBall Andi 4.5 O’Buddy. Fuelled by its Android 4.4 KitKat operating system and equipped with a high-capacity battery 1,800mAh battery, the Andi 4.5 O’Buddy is crafted to perfection with its 11.43 cm (4.5?) IPS FWVGA capacitive touch screen that provides users with superior graphics and sharper images. The Andi 4.5 O’Buddy also houses a massive 8MP rear camera and a 3.2MP front camera both with LED flash, making it a great companion for every selfie... See More

The smartphone offers a Dual-SIM card with 1,700 mAh Li-Ion removable battery and runs on Color OS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm × 63mm x 9.9mm, weighs 125g and has 480*800 234PPI.   Joy Plus has Sony Second-Generation stacked CMOS camera sensor. It offers a plug-in platform which provides an intuitive pick-up and play format for you to turn your photos... .See More

OPPO has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame, Joy Plus is targeted at the mid-range market. Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India, said, “Our aim at OPPO India is to provide our customers with groundbreaking technology at affordable prices. The smartphone market in India is constantly evolving and we intend to reach across sections through our budget smartphone – Joy Plus. We are looking at aggressive market penetration this year and we are confident that Joy Plus, packed with the latest features, will provide our customers more personal and reliable mobile experience.”   The smartphone offers a Dual-SIM card with 1,700 mAh Li-Ion removable battery and runs on Color OS 2.0 based on Android 4.4. The OPPO Joy Plus uses a 4-inch screen with a compact body that measures 124mm × 63mm x 9.9mm, weighs 125g and has 480*80...

OPPO has announced the launch of OPPO Joy Plus in the Indian market. Inheriting the distinguishing design and features in an uber stylish frame, Joy Plus is targeted at the mid-range market.   Commenting on the new launch, Tom Lu, CEO, OPPO Mobile India, said, “Our aim at OPPO India is to provide our customers with groundbreaking technology at affordable prices.... See More  

Nikon India has announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive lineup of compact cameras offers pure photography pleasure and are designed to impress and inspire. On the announcement, Hiroshi Takashina, Managing Director, Nikon India, states, “We are highly elevated with our new COOLPIX Spring Series 2015. The latest models have competencies to make your photos truly unique, and are ideal for every occasion.... See MOre

Nikon India has announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive lineup of compact cameras offers pure photography pleasure and are designed to impress and inspire. From ultra high-power zoom like never before, to staying in touch all times, to recording every adrenaline pumping moment to ultimate in pocket-sized versatility,... See More

Axis Communications has launched AXIS P56 Series, which consists of outdoor-ready AXIS P5635-E and AXIS P5624-E PTZ Dome Network Cameras for wide area video surveillance in indoor and outdoor environments. “The introduction of AXIS P56 Series changes the price point and performance level of mid-range PTZ dome cameras in the security market,” says Erik Frännlid, Axis’ Director of Product Management. “AXIS P56 Series delivers all the major requirements for a PTZ camera at price levels that will be highly attractive for the majority of PTZ camera installations.”............ See More

Karbonn has introduced the power-packed Karbonn Alfa A120 with a massive 3,000mAh Li-ion battery for heavy smartphone users. The device is especially targeted at frequent travellers and professionals on the go, offering a standby time of up to 240 hours and talk-time of 18 hours removing the need for constant charging. The attractively designed Karbonn Alfa A120 has a 4.5-inch FWVGA IPS screen that offers a rich visualistic experience from all viewing angles. The device is powered by a 1.3 GHz Dual Processor, 512MB RAM and 4GB internal storage expandable..... See More

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manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long due to its smart power saving technology. It’s a must carry accessory for me everywhere.” Offering excellent sound clarity, the headphone also comes with a high quality built in microphone for crisp and clear voice....... .See More

Commenting on the launch, Atul Gupta, Managing Director, Lapcare, said, “At Lapcare we constantly strive to transform and better the lives of our customers through carefully designed products. Everyday life requires making/attending frequent calls or listening to music during leisure time, while still on the move. This demands products which are both easy to carry and comfortable to use. The all new LapcareYO LBH 208 packs comfort, ease and style. It’s also a smart accessory that offers stand by time of Upto 500 hours, thanks to its built in smart power saving technology. We are certain that it will resonate well with our customers.” manish paul Lapcare YO LBH 208 Headphone Lapcare Launches Bluetooth HeadphoneManish Paul, the brand ambassador for Lapcare added, “Acting involves a lot of travelling. So, I relax with my Lapcare YO LBH 208. Being foldable it’s convenient to carry around and the headband just fits right. The sound clarity is also amazing and lasts long...

Lapcare has announced the launch of its unique, Bluetooth headphone under the Lapcare ‘YO!’ lifestyle series – the LBH208. Upping the style quotient, the funky LBH 208 headphone is foldable, making it easy to carry around, anywhere. The headband offers an excellent and comfortable grip. Commenting on the launch, Atul Gupta, Managing Director, Lapcare, said, “At Lapcare we constantly strive to transform and better the lives of our customers through carefully designed products. Everyday life requires making/attending frequent calls or listening to music during leisure time, while still on the move. This demands products which are both easy to carry and comfortable to use. The all new LapcareYO LBH 208 packs comfort, ease and style. It’s also a smart accessory that offers stand by time of Upto 500 hours, thanks to its built in smart power saving technology. We are certain that it will resonate well with our customers.”....... See More

iBall has extended its growing Andi series of smartphones with Andi 5M Xotic 2GB. True to its name, the phone dazzles its users with the powerful 1.3 GHz Quad-Core processor, 2GB RAM and huge 16GB in-built memory, bringing in a power-packed performance. Priced at a best buy of just Rs.8,199/-, iBall Andi 5M Xotic 2GB carries forward the iBall legacy of presenting users with high value for money products.   The alluring beauty comes with compact yet generous 5-inch IPS qHD display giving brilliant picture quality with superior graphics and sharp images but also delivers an overall astonishing experience without putting strain to the eyes. The unique and attractive 3D user interface adds more fun. At its core is the blazing 1.3 GHz quad-core processor which allows multiple apps without lags, building smoother user interface. The device is backed by a superfast 2GB RAM and 16GB of in-built storage. iBall Andi 5M Xotic 2GB warrants a ...