My Brand Book - First Brand Book on ICT Industry

Adobe Experience Platform Powers Customer Experience Management :  Adobe (Nasdaq:ADBE)  announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). It is an open and extensible platform, Adobe Experience Platform stitches together data from across the enterprise, enabling real-time customer profiles leveraging Adobe Sensei artificial intelligence (AI) and machine learning. Adobe Experience Platform activates content based on customer profiles to deliver personalized experiences in real time. Some of the world’s largest brands are already using Adobe Experience Platform in beta, including Best Buy, DXC Technology, The Home Depot, Verizon Wireless and Sony PlayStation

Kaspersky Lab - Hackers using Asus software update to spread malware :  After five months of the software update released by Asus,  Kaspersky Lab  has reported that Asus unwittingly pushed out malware through its official updates to around half a million computers after hackers compromised the company’s servers. The report reveals that the hackers only targeted 600 systems, which were searched for by their unique MAC addresses. The attack has been dubbed as a supply-chain attack where malware gets installed in systems through trusted vendor channels. US-based security firm Symantec also confirmed the incident. Click For More Details

Youth engagement initiative #PowerOf18 @ Tamil Nadu : Twitter is about serving the public conversation, highlighting what’s happening in the world

OPPO unveils OPPO F11 Pro and F11 in India :  OPPO  has expanded its F series portfolio of smartphones in India with the launch of  OPPO F11 Pro . The smartphone boasts of portrait photography in low light with several other innovative technologies. It is equipped with a new 48MP Ultra-clear camera system, a rising camera, and a panoramic screen, providing customers with an easy to use and flawless user experience. The OPPO F11 Pro will be available on Flipkart, Amazon.in, Paytm, Snapdeal and OPPO stores from 15th March for INR 24,990 and will come in two dazzling colour variants -Thunder Black and Aurora Green.

Amazon Prime Launches Original Action Series 'The End' with Akshay Kumar : Amazon Prime Video  announced  Akshay Kumar, Superstar , as the lead actor in Amazon’s upcoming action-packed Prime Original thriller series,  THE END  (working title). Click For More Details