My Brand Book - First Brand Book on ICT Industry

  The Game Plan A10 Networks looks at marketing strategies to be depending on quantifiable and data-based analytics to drive decisions relating to customer needs and behaviour, new routes to market, new opportunities and strategies for customer engagement. It is less of an art and more of science as it involves harnessing data-driven insights for decision making. In an era of digital disruption that encompasses all aspects of our daily lives, be it at work or at play, three things are increasingly becoming a critical part of high-tech B2B marketing – content, new media and analytics. Creating, curating and distributing content online to attract the target customer demographic is essential to today’s marketing strategy because the buyer’s journey has evolved. Anyone with a blog and an opinion can garner an online following and could well be an “influencer”. Lastly, one cannot forget the importance of analytics – the ability to harness and interpret real-time data to make cons...

Top Ten Brands  We live in a digital age in which the power of innovation to transform our world is all around us. Every year VARINDIA brings its channel leadership survey (CLS) to find out the most admired brands in the Indian IT & Telecom industry that enables our readers to articulate the contribution of their brand along with business results. This annual Readership Survey is conducted in 50+ cities in India, including Metros, A and B class cities in the country. On the basis of the survey result, the top brands and the most admired bands have been chosen, where 15,000 voters have exercised their votes to choose their favourite brand. Since most companies do agree that 80% of their products are being sold by their Partners and VARs, it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. Additionally, the Survey addresses the strength of the brands inside the organization...